Top Tweets for #IMC461
Thank you @Chinar_Desai for spending time in the @medillimc #IMC461 classrooms today to share case studies on #media marketplaces. Whether #UpFront or #ContentStrategy or #programmatic the exchanges between buyers and sellers fuel the media economy.
Oasis made top ten by leveraging the power of networks by having street musicians perform covers of the unreleased album in NYC subway stations (hubs). Buzz was created via structured dispersion of great content via online articles & WOM. @judyfranks #imc461
#TBT to the time when @oasis launched their most successful album in 10 years by placing great content in the hands of fit nodes in a tight network of NY subway hubs with a boost from formal communication flows via new content from Press Releases & Documentary @judyfranks #IMC461
Oasis rejuvenates career by tapping into the NYC hubs of street performers and subway riders performing their unreleased 🔥 singles, disseminating through bridges of mass media and individual social networks making a splash in the entertainment industry #🌊 #IMC461 @JudyFranks
Final assignment for @MedillSchool #IMC461 students: "for self-reflection". Education is great; but what are you going to do as a reasult?
Coco is helping me write the Final Exam for @medillimc #IMC461 so far, he approves! I hope the students do as well.
And, that's a wrap! @MedillSchool @medillimc #IMC461 comes to a close for the Spring '16 chapter. An amazing group of students! I'm lucky!
Media audience measurement and market mix measures are 2 very diff measures for very good reasons. Front end vs back end #IMC461
Congrats @MedillSchool #IMC461 you're done! You were amazing. I'm grateful to have shared a small part of your journey
Media & Message Delivery @MedillSchool #IMC461 #IMC304 The who & what leads you to "where". Medium becomes obvious https://t.co/PKwX6stOlP
When your cat jumps on your lap in the middle of an online lecture and steals the show... time for new material? @MedillSchool #IMC461 #Coco
Let's all send well wishes to @MedillSchool #IMC301, #IMC461 FT and OL as all three classes have their Mid-Term Exams this week!
Epiphany in @MedillSchool #IMC461: there's too much media in the long tail & not enuf in the torso! Perhaps a middle ground btn mass/micro?
How easy is it to walk away from mass media? @MedillSchool #IMC461 students exploring the economics of micro-transactions & it isn't pretty!
Great debate in @MedillSchool #IMC461 today. What are media co's selling: Audiences? Content Adjacency? Time/Place? All of the Above?
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