Megan Buttle

AI Strategy • Digital Influence • Public Affairs

[Megan Buttle @megbuttle]

AI won't replace authenticity in politics - it will increase its value.

As AI-generated political content becomes more common. Another trend emerges.

The future isn't AI vs. human content. It's knowing when each matters. Read my comments @TheHillTimes
https://t.co/zD99zeAKGt

[Megan Buttle @megbuttle]

Must-read for anyone in Canadian politics.

One stat we should all sit with from the 2025 federal election:
• Influencers: 47% of political content
• News: 28%
• Politicians: 18%

Influencer content isn’t a nice-to-have anymore. It’s becoming central.

https://t.co/HE3GlI3Bzp

[Megan Buttle @megbuttle]

🎉Excited to share the launch of https://t.co/IGzOfKjFPJ

AI isn’t just a tech shift — it’s a leadership and cultural one. I help teams build the skills, clarity, and confidence to use AI well.

[Mickey Djuric @MickeyDjuric]

NEW: AI Minister Evan Solomon is expected to table legislation next week to modernize Canada’s privacy laws. The bill will make privacy a fundamental right, protect children and curb misuse of personal information, including for surveillance pricing.

[Megan Buttle @megbuttle]

Canada's #AIStrategy drops next week.

I wrote up four things to watch in @iPolitics. A strategy expected to be this broad will inevitably have something for everyone. The real test is what it commits to — timelines, specifics, what gets left out.

https://t.co/V0ogEMjJPP

[Megan Buttle @megbuttle]

Carney FINALLY confirms Canada's national AI strategy drops next week.

Watching for: how the labour piece lands, whether sovereign compute gets real timelines, and what it tells PA and advocacy teams about how government itself plans to use this stuff.
https://t.co/iL6ycjtz4j

[Navdeep Bains @NavdeepSBains]

I’m running to restore the Ontario deal.

Ontario used to lead. Let’s lead again.

//

Je me présente pour rétablir le pacte de l’Ontario.

L’Ontario était autrefois leader. Reprenons les devants.

[BainsHQ @BainsHQ]

Let’s get to work.

[Steve Paikin @spaikin]

ANALYSIS: The anatomy of a stunner in Scarborough Southwest https://t.co/U7M3Vas2pl @NateForOntario @OntLiberal @AHSANULHAFIZ2 @QadiraJackson @DolyBegum #onpoli #cdnpoli

[Megan Buttle @megbuttle]

This makes for a more interesting OLP race…

[Laura Stone @l_stone]

#BREAKING: Ahsanul Hafiz has won the Scarborough Southwest Ontario Liberal nomination, beating Nate Erskine-Smith #onpolk

[Next Campaign @nextcampaign_ca]

In case you missed it — the Next Campaign Summit 2026 lineup keeps growing.

Meet some of our newest featured speakers:

✨ Megan Buttle – President, Data, Digital & Design, Earnscliffe Strategies
✨ Mike Burton – Principal, Burton Strategy Group & Campaign Director, Alberta’s NDP
✨ Hamish Marshall – Research & Strategy Partner, One Persuades & Former National Campaign Manager, Conservative Party of Canada
✨ Dr. Joseph Angolano – Founder & CEO, Pallas Data
✨ Jose Gonzalez – Head of Strategic Sales & Growth, North America, Datawrkz
✨ Katherine Janson – Director of Communications, Social Capital Partners & Former Producer, CTV News

📅 January 15, 2026
📍 The Carlu, Toronto
🎟 Link in comments.

#nextcampaign #cdnpoli

[Megan Buttle @megbuttle]

Looking forward to this conference and participating as a speaker this year! 😊

[Next Campaign @nextcampaign_ca]

🎤 Speaker Spotlight 🎤

Meet Megan Buttle, President, Data, Digital & Design at Earnscliffe Strategies — a national leader in integrating data, research, and creative strategy to deliver high-impact campaigns.

@megbuttle leads @EarnscliffeCda digital, research, and creative services, translating complex policy and brand narratives into results-driven strategies across paid and organic media. With deep experience in government relations, election strategy, and commercial-sector advocacy, she’s helped shape campaigns at both the provincial and federal levels.

Join Megan at #NextCampaign as she shares her insights on data-driven campaigning and digital strategy.

📅 January 15, 2026
📍 The Carlu, Toronto
🎟 Link in comments!

#nextcampaign #cdnpoli

[Megan Buttle @megbuttle]

Seeing the same trend in 🇨🇦 — TikTok is quickly becoming one of the most important platforms for news consumption. Essential to monitor, and to build content strategies that fit the user experience rather than fight it.

[John Gramlich @johngramlich]

NEW from @pewresearch: 20% of US adults now regularly get news from TikTok, up from 3% in 2020.

Among the youngest adults, 43% now regularly get news there, up from 9% in 2020.

Full analysis: https://t.co/2Thjk20qWb

[NextGenPublicAffairs @NextGen26PA]

🎉 We’re thrilled to team up again!

@beaconnorthinc & @NHMConnect are co-hosting NextGen 2026 — a national gathering for public affairs & GR professionals and aspiring leaders.

📅 Feb 23, 2026 | 📍 The Westin Ottawa

🎟 Early bird tix: https://t.co/alDuzHFqaB

[Megan Buttle @megbuttle]

Fun, new @EarnscliffeCda thing:

Audience segmentation built for digital campaigns. Connecting Audiences ➡️ Actions by mapping real engagement style.

✨Threadlines✨: action-based, digital-first segmentation designed for real campaigns.

https://t.co/GzN1ubVPI1

[CTV News @CTVNews]

James Moore: Marc Garneau was my opposition critic, and a special kind of leader https://t.co/R3kTD13duU

[Mark Carney @MarkJCarney]

I’ve faced down economic challenges before.

I’m ready to do it again. #CanadaStrong

[Philippe J. Fournier @338Canada]

338Canada🍁federal update | March 18, 2025

🔴LPC 177
---------------majority: 172 seats
🔵CPC 132
⚜️BQ 25
🟠NDP 7
🟢GPC 2

338 Tuesday (!) Update: The Liberals Pull Ahead ↓ https://t.co/hdVsLOSNZZ

[Tyler Meredith @tylermeredith]

Life comes at you fast when you’re a bunch of stakeholders being told consistently for 2 years there is an absolutely certain one sided outcome.

Elections always matter.

#cdnpoli

[Megan Buttle @megbuttle]

I listen to @CurseOfPolitics recently & all this love for paid advertising (❤️ it @_scottreid @TheHerleBurly)

Let's not forget, there is a good way and a bad way to do paid.

Not all paid = success/visibility

Poor targeting and analytics will cripple *any* investment.