Megan Buttle

Lover of politics, good food and great wine.

[Megan Buttle @megbuttle]

Canada's #AIStrategy drops next week.

I wrote up four things to watch in @iPolitics. A strategy expected to be this broad will inevitably have something for everyone. The real test is what it commits to — timelines, specifics, what gets left out.

https://t.co/V0ogEMjJPP

[Megan Buttle @megbuttle]

Carney FINALLY confirms Canada's national AI strategy drops next week.

Watching for: how the labour piece lands, whether sovereign compute gets real timelines, and what it tells PA and advocacy teams about how government itself plans to use this stuff.
https://t.co/iL6ycjtz4j

[Navdeep Bains @NavdeepSBains]

I’m running to restore the Ontario deal.

Ontario used to lead. Let’s lead again.

//

Je me présente pour rétablir le pacte de l’Ontario.

L’Ontario était autrefois leader. Reprenons les devants.

[BainsHQ @BainsHQ]

Let’s get to work.

[Steve Paikin @spaikin]

ANALYSIS: The anatomy of a stunner in Scarborough Southwest https://t.co/U7M3Vas2pl @NateForOntario @OntLiberal @AHSANULHAFIZ2 @QadiraJackson @DolyBegum #onpoli #cdnpoli

[Megan Buttle @megbuttle]

This makes for a more interesting OLP race…

[Laura Stone @l_stone]

#BREAKING: Ahsanul Hafiz has won the Scarborough Southwest Ontario Liberal nomination, beating Nate Erskine-Smith #onpolk

[Next Campaign @nextcampaign_ca]

In case you missed it — the Next Campaign Summit 2026 lineup keeps growing.

Meet some of our newest featured speakers:

✨ Megan Buttle – President, Data, Digital & Design, Earnscliffe Strategies
✨ Mike Burton – Principal, Burton Strategy Group & Campaign Director, Alberta’s NDP
✨ Hamish Marshall – Research & Strategy Partner, One Persuades & Former National Campaign Manager, Conservative Party of Canada
✨ Dr. Joseph Angolano – Founder & CEO, Pallas Data
✨ Jose Gonzalez – Head of Strategic Sales & Growth, North America, Datawrkz
✨ Katherine Janson – Director of Communications, Social Capital Partners & Former Producer, CTV News

📅 January 15, 2026
📍 The Carlu, Toronto
🎟 Link in comments.

#nextcampaign #cdnpoli

[Megan Buttle @megbuttle]

Looking forward to this conference and participating as a speaker this year! 😊

[Next Campaign @nextcampaign_ca]

🎤 Speaker Spotlight 🎤

Meet Megan Buttle, President, Data, Digital & Design at Earnscliffe Strategies — a national leader in integrating data, research, and creative strategy to deliver high-impact campaigns.

@megbuttle leads @EarnscliffeCda digital, research, and creative services, translating complex policy and brand narratives into results-driven strategies across paid and organic media. With deep experience in government relations, election strategy, and commercial-sector advocacy, she’s helped shape campaigns at both the provincial and federal levels.

Join Megan at #NextCampaign as she shares her insights on data-driven campaigning and digital strategy.

📅 January 15, 2026
📍 The Carlu, Toronto
🎟 Link in comments!

#nextcampaign #cdnpoli

[Megan Buttle @megbuttle]

Seeing the same trend in 🇨🇦 — TikTok is quickly becoming one of the most important platforms for news consumption. Essential to monitor, and to build content strategies that fit the user experience rather than fight it.

[John Gramlich @johngramlich]

NEW from @pewresearch: 20% of US adults now regularly get news from TikTok, up from 3% in 2020.

Among the youngest adults, 43% now regularly get news there, up from 9% in 2020.

Full analysis: https://t.co/2Thjk20qWb

[NextGenPublicAffairs @NextGen26PA]

🎉 We’re thrilled to team up again!

@beaconnorthinc & @NHMConnect are co-hosting NextGen 2026 — a national gathering for public affairs & GR professionals and aspiring leaders.

📅 Feb 23, 2026 | 📍 The Westin Ottawa

🎟 Early bird tix: https://t.co/alDuzHFqaB

[Megan Buttle @megbuttle]

Fun, new @EarnscliffeCda thing:

Audience segmentation built for digital campaigns. Connecting Audiences ➡️ Actions by mapping real engagement style.

✨Threadlines✨: action-based, digital-first segmentation designed for real campaigns.

https://t.co/GzN1ubVPI1

[CTV News @CTVNews]

James Moore: Marc Garneau was my opposition critic, and a special kind of leader https://t.co/R3kTD13duU

[Mark Carney @MarkJCarney]

I’ve faced down economic challenges before.

I’m ready to do it again. #CanadaStrong

[Philippe J. Fournier @338Canada]

338Canada🍁federal update | March 18, 2025

🔴LPC 177
---------------majority: 172 seats
🔵CPC 132
⚜️BQ 25
🟠NDP 7
🟢GPC 2

338 Tuesday (!) Update: The Liberals Pull Ahead ↓ https://t.co/hdVsLOSNZZ

[Tyler Meredith @tylermeredith]

Life comes at you fast when you’re a bunch of stakeholders being told consistently for 2 years there is an absolutely certain one sided outcome.

Elections always matter.

#cdnpoli

[Megan Buttle @megbuttle]

I listen to @CurseOfPolitics recently & all this love for paid advertising (❤️ it @_scottreid @TheHerleBurly)

Let's not forget, there is a good way and a bad way to do paid.

Not all paid = success/visibility

Poor targeting and analytics will cripple *any* investment.

[Megan Buttle @megbuttle]

Get your tickets to @nextcampaign_ca & you too can hear from my brilliant colleague, Zubin!!

Digital advocacy is so important to our work @EarnscliffeCda & uniquely designed to support government relations, particularly in light of all the changes hurled at our decision-markers.

[Next Campaign @nextcampaign_ca]

🎤Speaker Announcement🎤 Zubin Sanyal, Principal at @EarnscliffeCda, will be sharing his insights on digital advertising at the Next Campaign Tech Showcase.

Zubin is an expert at navigating the intersection of advertising, politics, and public affairs. With a proven track record of leading high-stakes advocacy campaigns in healthcare, government, and the not-for-profit sector, he brings a wealth of strategic insight and real-world experience. Don’t miss the chance to learn from a campaign strategist who’s operated at the highest levels of Canadian politics, driving results where it counts.

📅 Feb 25th, 2025
🎟️ Get your tickets now: https://t.co/NnuTV96MIg

[Tyler Meredith @tylermeredith]

Tomorrow is voter cutoff #lpc2025

Days until new PM: 43

So far little policy proposals

@karinagould & @cafreeland have put forward the most detailed plans on party renewal

Others have commented in media but not more specific

Expect more coming soon but limited time

#cdnpoli

[Megan Buttle @megbuttle]

I can't help but echo the "how did you not see this coming..." sentiment targeted at PMO. From the PM's EV Gala speech specifically mentioning appointing Canada's first female Finance Minister to dismissing @cafreeland from her post just a few days later is...insulting. #cdnpoli

[Marieke Walsh @MariekeWalsh]

Latest pod with the Decibel team on a slow day in Ottawa #cdnpoli https://t.co/ua1TUAAuxL

[Kyla Ronellenfitsch @KRonellenfitsch]

If Team @JustinTrudeau is going to try to blame their electoral misfortunes on @cafreeland, I call bullshit. #cdnpoli

New article out now 👉 https://t.co/lDdilqInvH