Megan McGinnis

Analyst, Client Leadership @ESPprops - commercial and creative advisors for sports and entertainment rightsholders. A WPP Company

[IEG @IEG]

Check-out @Forbes interview of Peter J. Laatz on the pulse of #sponsorship decision makers on the future of the industry https://t.co/OOS8uKncGb

[IEG @IEG]

Feb 14 is the early bird deadline for #IEG2020! Just 2 more days to get your tickets at a discounted price! Visit https://t.co/ATgWpFK3Z8 to register now.

[Megan McGinnis @Megan_IEG]

We just posted our 2018-19 NBA spending report. Visit the link to download. https://t.co/zYABNoNmNh

[Megan McGinnis @Megan_IEG]

Our company can never lose the trust of our employees again. You need to listen to your employees. It’s hard to regain their trust @united #IEG2019

[Megan McGinnis @Megan_IEG]

Pony Zion from @VogueEvolution getting everyone up out of their seats at the final session of #IEG2019

[Megan McGinnis @Megan_IEG]

The US has more than 1.6M non-profits, partnering with powerful corporations is a key way to stand out from the competition #IEG2019

[Megan McGinnis @Megan_IEG]

We’re moving into an era where content creators can have a meaningful impact to drive awareness for social causes @CaesarsEnt @21CF #IEG2019

[Megan McGinnis @Megan_IEG]

Brands and properties need to be more collaborative and do away with traditional agency/client relationships @tastemade @CapitalOne #IEG2019

[Megan McGinnis @Megan_IEG]

Consumers want instant gratification up front, but don’t mind watching the content that comes behind it. People want to see the creation @tastemade #IEG2019

[Megan McGinnis @Megan_IEG]

We think of brand relationships as building our brands together. You have to collaborate with the right people to build a brand @MuseumIce #IEG2019

[Megan McGinnis @Megan_IEG]

63% of 21-34 year olds think sports betting is acceptable @BleacherReport #IEG2019

[Megan McGinnis @Megan_IEG]

@mls doesn’t emulate the other US sports leagues as much as global sports league #IEG2019

[Megan McGinnis @Megan_IEG]

Sports betting is a growing market that will start generating substantial revenue for teams and leagues. In 10 to 20 years, we’ll be seeing betting on-site in stadiums @MLS #IEG2019

[Megan McGinnis @Megan_IEG]

Brand partners aren’t just about driving revenue, they’re also about driving activation and bettering the fan experience @MLS #IEG2019

[Megan McGinnis @Megan_IEG]

We don’t think there’s any city in the US that wouldn’t work for @MLS says Don Garber at #IEG2019

[Megan McGinnis @Megan_IEG]

Brand partners are the first step to building star power. Nike and Gatorade built Michael Jordan @ATVI_AB #IEG2019

[Megan McGinnis @Megan_IEG]

@ATVI_AB eSports fans have an average of 26. You don’t have to worry about them cutting the cord, because they don’t know what a cord is #IEG2019

[Megan McGinnis @Megan_IEG]

@DroneRaceLeague works with its partners like @Swatch to create authentic, organic integrations #IEG2019

[Megan McGinnis @Megan_IEG]

@autodesk has been able to compile an impressive partnership portfolio on a shoestring budget by bringing their tech capabilities to the table #IEG2019

[Megan McGinnis @Megan_IEG]

@HiltonHotels is working to integrate technology as much as possible into the guest experience. Hoping to let people control as much as possible from their phone before and during their stay #IEG2019