Melanie Shreffler

Expert on consumer culture & mindset, Gen Z, driving insights-based strategy for clients. Scooter obsessed and constantly traveling.

[Casey Lewis @caseymlewis]

uptick in dtc cpg founders (magic spoon, farmer's dog) starring in their own brand's commercials. interesting strategy!

[Melanie Shreffler @MelanieMuses]

Team empatiX is moving for Amirah! Move for Amirah is an organization that supports survivors of human trafficking. Our team will walk, run, bike, and swim 500 miles June 24 - July 3. Join our effort by moving with us and with a donation! #moveforamirah
https://t.co/PRYunyn5Di

[Melanie Shreffler @MelanieMuses]

Today's the day! Join me at 2pm for a complimentary webinar unveiling global insights of how consumers are approaching their post-pandemic lives, including where they are increasing and reducing spending. https://t.co/0pT0dbFvfz #globalculture #consumerinsights

[Melanie Shreffler @MelanieMuses]

Hey brands, need a guide to the post-pandemic future? We've been talking with consumers about their evolving lives and spending shifts—and what changes they will keep going forward. Learn what we found out in our Life Renewed webinar 6/22 2p ET https://t.co/GH5bevEYgZ

[empatiX @empatiX_says]

In the wake of the pandemic, new mental health issues are on the rise, especially among younger people. And the ways brands engage with this topic are evolving, too. https://t.co/Vl8JvBxvTX #worldmentalhealthday2021 #anxiety #loneliness #mentalhealth

[Melanie Shreffler @MelanieMuses]

How will the loneliest generations of #Millennials and #GenZ define community? Post-pandemic research is providing clues. Pick this panel to join the discussion at #sxsw2022 https://t.co/ptbCOHO9qj https://t.co/ZrVfTaSpr6

[Melanie Shreffler @MelanieMuses]

Is TikTok the new infomercial? Pick this panel featuring @makhalova_me and yours truly to learn more about the social economy and what makes followers buy at #sxsw2022 https://t.co/pmanEmqRez

[Melanie Shreffler @MelanieMuses]

One of the many values shifts we found in our research among European #Millennials and #GenZ this summer is around celebrating simple #freedom. Learn more in our #LifeRenewed report coming soon!

[empatiX @empatiX_says]

This summer as Europe reopens from the pandemic, we've been tracking consumer sentiment, human stories & what the trends will mean for brands. Curious about our insights? Follow us to be notified when #LifeRenewed is available for download! #mentalhealth #consumerspending #values

[Melanie Shreffler @MelanieMuses]

Community has become more important to the loneliest generations #Millennials and #GenZ in the post-pandemic world. https://t.co/ZrVfTaSpr6 Pick this panel to learn what they are looking for in digital and IRL communities at #sxsw2022. https://t.co/ptbCOHO9qj

[Melanie Shreffler @MelanieMuses]

It's that time again, #SXSW panel picker voting! If you want to explore why #TikTokMadeMeBuyIt is a thing, pick this panel to join @makhalova_me and me for a thought-provoking conversation about the future of the social economy. https://t.co/pmanEmqRez

[Melanie Shreffler @MelanieMuses]

Need a roadmap to navigate consumer culture in 2021? Check out Signals // 2021 https://t.co/WFVBS2PuEi! So proud to be a part of the cultural insights dream team once again working with @EAnatole and @MerDiann covering the most important shifts of the year ahead! #Signals2021

[Melanie Shreffler @MelanieMuses]

What are the new unwritten rules and taboos about how people (and brands) behave on social media? Vote for this panel and let's discuss at #SXSW2021! https://t.co/sdd3uWckSs

[Melanie Shreffler @MelanieMuses]

Give these panel pitches a read & maybe a vote! Secrets to Inclusivity: Work With the Messy Middle https://t.co/DMgxV48MUX,
The Mental Health Generation? A New Urgency https://t.co/aIoF7BtMP0,
New Taboos: Unwritten Rules & Digital Social Norms https://t.co/XqQaWPO9JL #SXSW2021

[Melanie Shreffler @MelanieMuses]

Can't wait!

[Ian "Knicks in 5" Schafer @ischafer]

Normal is over. Join me and @CassandraReport’s @MelanieMuses at 11am ET today as we kick off #SMWONE today with a conversation about how COVID-19 is changing our expectations of social media and influence. https://t.co/jCtc9HYJ3X

[Melanie Shreffler @MelanieMuses]

What does it mean to be a brand in the attention economy? Find out at Cassandra's Open House this week in LA! https://t.co/RH73UeLNzz

[Melanie Shreffler @MelanieMuses]

@LGAairport Took it from terminal C. Should also get the buses fumigated--this one had about a dozen flies in it :(

[Melanie Shreffler @MelanieMuses]

@LGAairport after 2 delayed flights today, the last thing I expected was a delay on the taxi shuttle bus waiting for 20 minutes at a single traffic light. The traffic on the Van Wyck is better at rush hour compared to this. #DoBetter

[Melanie Shreffler @MelanieMuses]

Proud to work at a company that a) knows this stuff and more importantly b) creates a supportive working environment where our coworkers can be themselves #worldpridenyc

[Melanie Shreffler @MelanieMuses]

Proud to have been part of such a cool project!

[Melanie Shreffler @MelanieMuses]

Today: Live baseball courtesy of the @SFGiants
Tomorrow: watching playoff hockey, let's go @BlueJacketsNHL
Wednesday: Champions league with @LFC
Great week to be a sports fan.