Melanie Singer

oatmeal influencer | marketing @puck | previously ad ops @axios | she/her

[Melanie Singer @MelanieSinger]

I launched a newsletter called The Media Tracker!
Get the insider view on the media ad market, helping you keep track of who's advertising, where they're doing it, and what their messaging is https://t.co/h722kBsdMa

[Melanie Singer @MelanieSinger]

sooo either what feels like a shady trade occurred or they have a bad GTM plan bc paying for emails...never actually works. it's what i consider a last resort, not a fresh launch plan

[Melanie Singer @MelanieSinger]

not outdoor voices already buying email addresses for their relaunch and sending out a welcome email to prospects...

[Melanie Singer @MelanieSinger]

what's interesting is that it was sent to my email that's dedicated to tracking media companies newsletter sponsors for The Media Tracker. so this email is only signed up to media companies newsletters

[Dylan Byers @DylanByers]

Do you have questions about the media? Paramount, WBD, Disney, Fox, NBC, Versant, CNN, ESPN, WaPo, NYT, WSJ, Politico, Business Insider, Substack…?

Soliciting questions for In The Room��s first ever mailbag. Send questions to [email protected]

[Melanie Singer @MelanieSinger]

a really great read that breaks down the changes in the NY dem party and how nothing is guaranteed this election season

[Eric Lach @ericlach]

This is a story about the New York City suburbs, and why control of the House will likely be decided there, and how candidates in both parties are responding to a time of shifting politics and conflicting data

https://t.co/ctkT2pkTUG

[Melanie Singer @MelanieSinger]

girding my loins !

[Puck @PuckNews]

NEW: A ‘Devil Wears Prada’ sequel is in the works, with Meryl Streep set to return as Miranda Priestly—now facing the dystopian post-aughts realities of the magazine business

@lapresmidi reports. https://t.co/aezm1jpW8o

[Peter Hamby @PeterHamby]

New for @PuckNews:

Leaked polling from Democratic data firm OpenLabs shows Biden sinking in battleground states + putting states like Virginia, NH, New Mexico in play for Trump.

AND now - Harris, Whitmer, Newsom, Pete outpolling him in swing states.

https://t.co/10VV6jFlh7

[Puck @PuckNews]

Puck fashion correspondent Lauren Sherman (@lapresmidi) is taking over the @PuckNews account to live-tweet the #MetGala

Tune in at 6:00 p.m. ET ✨

[Melanie Singer @MelanieSinger]

why are we calling neighborhoods "a hidden gem" now

[Melanie Singer @MelanieSinger]

you must consume on earth day, that’s what the holiday is meant for. more clothing waste and more carbon emissions

[Melanie Singer @MelanieSinger]

spotted the first (of many?) Biden for President ad buy on a media site. buying up Vox's homepage ahead of his SOTU. more info in my newsletter this afternoon $$

[Melanie Singer @MelanieSinger]

the most informative newsletter that exists today is the MTA Weekender
@MTA marketing team is doing wonders to let us know how screwed we are on weekends (or not)

[Melanie Singer @MelanieSinger]

In the past 4 months, the new yorker, the information, and politico eu have updated their homepage. Wonder who will be next

[Matthew Belloni @MattBelloni]

Big news: JON MF STEWART is returning to host The Daily Show on Mondays through the election, with a deal to EP all nights and possibly stay through 2025. A big test of his appeal in a media landscape that’s changed A LOT since 2015, but for me this news is literally this gif:

[Melanie Singer @MelanieSinger]

i think i just received the best email marketing send from a dtc skincare company

[Melanie Singer @MelanieSinger]

Week 3 of The Media Tracker's December's Advent Calendar, with the theme of branded content/studio pieces—looking at the hot months, the slow months, and big themes of 2023: https://t.co/0Ezv7I4LoU

[Melanie Singer @MelanieSinger]

proud resident of gowanus, the cleanest neighborhood in all of brooklyn and beyond

[Gothamist @Gothamist]

An investigation into toxic fumes beneath the popular Royal Palms Shuffleboard Club in Gowanus, Brooklyn, has expanded to 273 nearby properties.

Read more: https://t.co/fJfypK8xES

[Puck @PuckNews]

Puck is excited to welcome sports business legend John Ourand (@Ourand_SBJ).

Join the waitlist to receive John’s private email on the business of sports, coming soon: https://t.co/5fDgFqSwMS

[Melanie Singer @MelanieSinger]

fun little stats sent out by @beehiiv for The Media Tracker ! Who knew the newsletter was international