Merchant Mechanics

experts in #consumerneuroscience

[Merchant Mechanics @MerchantMechanx]

#MobileAds #Advertising #mrx @MerchantMechanx Our original research on #bestpractices in #mobile #ad placement & delivery is out in the current issue of the Journal of Advertising Research #consumerneuroscience #AllowAgency #FosterFlow... https://t.co/69oOJxYZ88

[Merchant Mechanics @MerchantMechanx]

Unlocking the secret behind Coca-Cola's global success: Neuromarketing. Studies show our unconscious decisions play a major role in purchases, with strong brands like Coca-Cola activating brain regions linked to self-image #Neuromarketing #CocaColaSuccess
https://t.co/d2sGhvpJ0D

[Merchant Mechanics @MerchantMechanx]

Unlocking Christmas magic with neuroscience!🎄Test scenarios, assess consumer responses using EEG, eye tracking, and online methods. Refine your ad to resonate and empathize, addressing fears. Empower your brand this season! #CreativeTweaks #ChristmasAds
https://t.co/DwhOTpAF27

[Merchant Mechanics @MerchantMechanx]

Narrative structure, like John Lewis's "Man on the Moon" ad, aids memory encoding. Brands leverage Christmas ads as prototypes to create lasting associations, focusing on emotional triggers & memory reinforcement.
#NeuroAds #BrandStrategy #ChristmasAds

https://t.co/VpTl2LfTkT

[Merchant Mechanics @MerchantMechanx]

Unveiling the Power of Christmas Ads in Brand Strategy 🎄🎁 How do brands like Coca-Cola and John Lewis use holiday ads as prototypes to create lasting associations? Dive into the neuroscience behind brand building and consumer psychology at https://t.co/g5xYIwi39O

[Merchant Mechanics @MerchantMechanx]

The psychology of your shopping style is fascinating! Task-focused shoppers want efficiency, while social shoppers thrive in crowds. Personal space and stress play a role too!

Let's celebrate diverse shopping approaches this holiday! #BlackFriday

https://t.co/zh1jUrZrHZ

[Merchant Mechanics @MerchantMechanx]

🛍️ Black Friday is here, but do you know the psychology behind those irresistible deals? It's all about #Neuromarketing – where your brain's reactions are used to shape your shopping decisions. #BlackFriday #HolidayShopping #SmartSpending

Learn more at: https://t.co/rs2hc4MAak

[Merchant Mechanics @MerchantMechanx]

👀How does our gaze impact decision-making? Neuroscience research using eye-tracking reveals that our attention amplifies our liking for choices we already prefer. It's not just about looking the most, but intensifying desire for what we already like!
https://t.co/YASQvz1rQL

[Merchant Mechanics @MerchantMechanx]

💡Unlocking packaging's power with 3 tips from https://t.co/G4tQQ1SVMv:

Perception: Integrating colors & shapes packaging enhances experience

Emotions Matter: Design packaging to evoke positive feelings

Texture: A simple texture change can influence perception and actions

[Merchant Mechanics @MerchantMechanx]

Unveiling the brain's role in brand attachment: Functional MRI study with luxury cosmetic users reveals key regions for attachment including reward-related ventral pallidum & self-concept-linked posterior cingulate cortex. #ConsumerNeuroscience

https://t.co/YyIaRBcWt8

[Merchant Mechanics @MerchantMechanx]

Study reveals art's emotional impact: positive feelings despite somber themes. Body's response intensifies emotions. Human figures resonate, evoking empathy. Art's therapeutic potential recognized for mental health support. #ArtEmotions #EmpathyInArt

https://t.co/PyCyBUsBHl

[Merchant Mechanics @MerchantMechanx]

"Brands are made in the mind." -Walter Landolf. The power of a brand lies in its associations. From logos to emotions, brands reside within consumers' brains. 🧠🔍 #NeuroBranding #ConsumerMind #BrandPower

https://t.co/ImjUIVENoh

[Merchant Mechanics @MerchantMechanx]

From $1200 startup to a $38 billion giant, Nike's success lies in understanding customers and applying psychology. There are certainly takeaways us neuromarkers can leave with learn how they used science like us to become the world's biggest shoe brand at https://t.co/P7SIiR7Tlj

[Merchant Mechanics @MerchantMechanx]

Uncover color neuroscience: brain decodes signals, impacting emotions, behavior, memory. Cones in eyes relay via optic nerve, activating regions. Colors influence mood, memory, and branding. 🌈🧠 #ColorNeuroscience

(learn more at https://t.co/QIhatPpU4w)

[kimberlyrclark @kimberlyrclark]

Just out from @PDXBIZJournal: strategies for #retailers on the future of #shopperUX. In it this article, @MerchantMechanx @mtullman and I share our POVs on key trends brands should deploy as the line between our physical and digital worlds disappears. https://t.co/NSFa5Jr63N

[Merchant Mechanics @MerchantMechanx]

#Advertising that encourages #donations is more effective if it highlights the 'benefit to others' rather than #self. Interestingly, this study shows that this effect is amplified if the #ad also appeals to nostalgia. #altruism #construal https://t.co/obSFpqNkSu

[Merchant Mechanics @MerchantMechanx]

Use of shocking #ads is tolerated if the #ad is for a #non-profit compared to a for-profit company. Younger #consumers are even more tolerant of non-profit shocking ads. #PSA #research #advertising https://t.co/ujed83pp7G

[Merchant Mechanics @MerchantMechanx]

Turns out, we don't only share #positive #ads with others online. Facial actions made while viewing ads that are linked to #happiness (smiles) AND those linked to #disgust (nose wrinkles) predicted online sharing #neuromarketing #consumerneuro https://t.co/D4tsEtqTRu

[Merchant Mechanics @MerchantMechanx]

When neutral WORDS are associated with #positive or #negative outcomes, we learn the positive association faster than the negative. This is the opposite of what happens when IMAGES are associated with these outcomes. Implications for #advertising? https://t.co/Syi8j6Xjxv

[Merchant Mechanics @MerchantMechanx]

90% of #Millennials say they would switch brands to one associated with a cause and 70% say they would pay more for a product associated with an altruistic cause #altruism #brandstrategy https://t.co/6vS2BPstpS

[Merchant Mechanics @MerchantMechanx]

#irrationalexuberance in self report of #thanksgiving #shopping. Based on our research however, we guess the #bigbirds get a reprieve from the dinner table this year. #smallgathering

https://t.co/3VMCCDcaGk