Mera

[George Heaton @geoheaton]

“Up before the enemy”

[Mera @MerhawiY47413]

@antonioventre_ bid

[Mera @MerhawiY47413]

@jasonyimco @codyplof Is trust one of the reasons for high cpms?

[Devon Canup @devoncnp]

Being an entrepreneur is discovering how f***ing stupid you were 6 months ago, every 6 months.

[Alex Hormozi @AlexHormozi]

Hard times don’t last. Hard people do.

You’ll survive.

[Mera @MerhawiY47413]

@kdseifu @41filip You ethiopian?

[Mera @MerhawiY47413]

🫡

[Martin Leo @martleooo]

$1M day. Huge milestone.

Everyone’s been asking what actually moved the needle, so here it is.

One word: volume.

And I mean volume on everything, ads, landing pages, price testing, and most importantly, new products.

We were stuck at $150k/day for a while. What broke us through wasn’t some secret hack. It was launching new products while keeping ads and landing pages running full speed on the existing ones too.

I see this all the time: people leaning on one hero product. Then you watch the slow decline start. No product lasts forever. You have to keep launching, because tomorrow’s product might outsell everything you’ve got right now. That’s literally what happened to us.

The other piece: quality. Look at the screenshot, a new collection that pulled a ton of sales from returning customers. Your existing customers WILL buy your new stuff. And that snowball just keeps growing.

Volume first, quality second. Once something’s working, that’s when you push quality into it. But you never stop the volume.

Testing offers and testing prices helped us a ton too. Once you nail the right price, the right product, the right landing pages and the right ads, that's when the magic happens.

Two things changed the game for us lately:

1.⁠ ⁠AI. Makes it so much easier to keep that volume and cadence across multiple products at once.

2.⁠ ⁠Hiring people who are genuinely good with AI. One person who’s mastered it moves faster than a whole team without it.

If you’re stuck on a plateau: ask yourself if it’s really an optimization problem, or if you just need more shots on goal.

AMA below.

[Mera @MerhawiY47413]

@DaveDiederen @realdigitaldao Mine was 2500$ 💀🤣

[Mera @MerhawiY47413]

@ecomrudolfs Have you seen any difference?

[Mera @MerhawiY47413]

@EcomTable Yo how’s ur cpms when launching native ads? I am getting like 300$.

[Mera @MerhawiY47413]

@EcomTable yo, when i launch native ads cpms sky rocketed like over 300 usd sometimes 400 usd. Any advise?

[Mera @MerhawiY47413]

@thenightjoke yo, when i launch native ads cpms sky rocketed like over 300 usd sometimes 400 usd. Any advise?

[Mera @MerhawiY47413]

@adswithcami Clay

[Mera @MerhawiY47413]

@adamtaylorl 1M

[Mera @MerhawiY47413]

@frankyecom V5

[DAN KOE @thedankoe]

https://t.co/7l7Jef99QZ

[Mera @MerhawiY47413]

@alexgoughcooper Thanks man

[Mera @MerhawiY47413]

@Hewasecom Sauce

[Shaun Eng @shauneng]

The biggest reason by far that Ecom brands who turbo scale to $100k/day die fast has nothing to do with their ads.
⠀
It's the backend ceiling.

They never built a backend that could hold the scale, and the second they hit that ceiling the whole store comes down.
⠀
Here's how it always goes.

They hit a couple winning ads and start scaling as fast as they can, but the supply chain can't keep up.

So orders start sitting unfulfilled, chargebacks pile up, Shopify Payments freezes them for it, and now they're forced to turn the ads off and refund everyone.

That's the whole store, dead in a week.
⠀
That's the trap. Everyone scales ad spend as fast as they can but leaves the backend running at the old pace.

And almost nobody actually knows how to raise the backend ceiling to match a real Chad scale.
⠀
Comfrt is scaling to $1B/year, and the only reason they can is they scaled fulfillment as aggressively as they scaled demand.

They had to get ground on the boots in China to scale their factories

Most of you don't think about that until it's too late.

Not the supply chain that has to hold the scale, not the support emails that pile up the second you stop scaling the team along with everything else.
⠀
You act like stock just appears the moment you need it. It doesn't.
⠀
And "but bro I'm dropshipping" isn't a shield either. Your agent still has a ceiling, you just don't find out where it is until you hit it mid-scale.
⠀
This is why the guys who actually hold a fast scale go to China and check the supply chain themselves instead of trusting whatever the agent tells them.

It's also how you build the relationship that gets you real credit and payment terms later, which matters more than you'd think once you're moving volume.
⠀
Same story with Mellow. They went 0 to $100M in 9 months, but one of the founders was constantly flying to China just to keep up with the supply chain and negotiate credit terms.

And you hold enough safety stock to cover your full lead time with a buffer on top. Because the second you scale, whatever you thought was plenty disappears fast.
⠀
Support breaks the exact same way.

Orders get delayed, nobody's answering the emails asking where they are, and that silence is what turns a delay into a chargeback.

Same prep as the supply chain. You scale the support team as fast as you scale everything else.
⠀
Now say the worst case actually hits. Supply chain breaks, you can't keep up with orders. What do??
⠀
While you fix it, you put the store on preorder. Real scarcity converts, so you position it as "so popular we can't keep up."

Give them the next shipment date and let them lock it in before the next batch sells out. We've held our conversion rate at $10k, $70k and $100k days doing exactly that.
⠀
Hire more CS reps, get ahead of the comms, and the machine keeps running while you rebuild the engine underneath it.

But that's the whole point of doing the prep early. Do it right and you never actually have to run any of this.
⠀
The founders scrambling with preorders and emergency hires are just the ones who skipped the part that mattered months ago.

Most ecom bros only find that out after the store's already dead.
⠀
Few.