Once again PR practitioners are facing a technology leap that requires new skills. How to Integrate PR, AI, and E.E.A.T.-A Guide to Success in the Digital Age. https://t.co/ClFI0QZywE
Pew Research has some good data you can use to craft your 2024 PR & media strategies. https://t.co/sKypyMJWte Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms. #PublicRelations#marketing#Media
A brand with high visibility is not only easily discoverable but also leaves a lasting impression on its audience, fostering trust and loyalty. https://t.co/ipxV8zBrze
The latest edition of the PRoactive Report newsletter is out today - The State of the Media in the US in 2023. It's about using statistics and data intelligently to craft a perfect media strategy in 2024. https://t.co/7Zaghu7z9V
Per Digiday+ Research, both agency clients and brands are investing more in influencer marketing than they were a year ago. In Q1 of 2022, 69% of agency clients spent a small portion of their marketing budgets on influencers. By Q3 of 2022, that number jumped to 79% before ho ...