@itslukeaustin Would this be a consequence of brands still not focusing on retention or loyalty programs that much? Could a proper retention program for each brand help reverse this trend?
@LordofAds Another tip! Rather than just focusing single channel, a diversified marketing mix has never been more important. And by extension, a holistic measurement solution for cross-channel performance is critical to test and prove these new channels.
https://t.co/Ec7dGczTj8
@digitallynativ @Mehtabalism What are your thoughts on testing different channels and entering emerging ones? Observing our DTC spending dashboard, I notice that DTC brands are spending more across more channels.
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@JoshJDurham Here's a quick look at how DTC marketers spend their money! Among all the different channels, TikTok is growing week by week and has reached 2.8%.
https://t.co/Ec7dGczTj8
@TaylorHoliday Furthermore, our findings from over 100 DTC brands show that marketers allocated more budgets to Linear TV + OTT (%18 jump) and ate out of Google Ads.
Would love to hear your feedback!
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@zachmstuck Loved this! To give you a solid benchmark of where marketers are spending their money, let me share our latest DTC ad spending dashboard with you. This will help marketers identify new marketing channels and apply your tactics to them immediately.
https://t.co/Ec7dGczTj8