So Facebook is going to rename the Oculus Quest and the rest of the brand to Meta. So Meta Quest, Meta Gaming etc. According to them the Oculus brand will end 2022. Honestly my brain does not compute any of this.
I will never understand the decision to take the word that has become synonymous with VR to the average person and phase it out.
I used to bring an HTC Vive to shows/events. People would see it and say "Can I try your Oculus?"
It's just so weird to throw away the brand entirely
Andrew Bosworth confirms the Oculus brand will also be going away & the shift will be made to the Meta brand. The Meta Quest and Meta #VirtualReality headsets will be the new thing. Completely removing all the brand awareness that the past 6 years has accomplished. RIP #Oculus 🪦
"Whoa, who made this place? This is awesome!"
"Right? it's from a creator I met in LA!"
Amazing how even the official messaging promotes credit erasure and reuse without attribution.
Nevermind Death of the Author, this is Death of the IP (unless owned by a big conglomerate)
Metaverse leadership does not start with tech.
It does not start with content.
It does not start with products.
It does not start with economics.
It starts with values.