Metia's latest #B2B Marketing Trends #Report offers eight insights into how to deliver ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐ and greater ๐๐ฎ๐น๐๐ฒ to your customers. Download it here: https://t.co/g5JxxF9EXX
A new report by @influencerMH covers the challenges, opportunities and strategies that will define 2025 in the #B2B & B2C marketing world. The data reveals that 9.4% of B2B professionalsย used social media for thought leadership and lead generation.
https://t.co/rwAvulClyf
While LinkedIn's user base is smaller than platforms like Facebook or Instagram, it's highly valued by #B2B audiences, with 93% of #marketers using it for organic #social marketing. @influencerMH highlights @LinkedIn top #AI tools for businesses.
https://t.co/hapVqiEhfI
Getting ahead in #B2B#marketingย means staying on top of the latest trends and strategies, though discovering the right resources can be difficult. With this in mind, @DG_Report highlights some of the key topics resonating most with B2B professionals.
https://t.co/bnSEE1fySy
B2B #marketing budgets are on the rise and expected to increase in 2025. With this in mind, @MediaPost shares the top areas of #B2B marketing spend from #branding to #AI.
https://t.co/TT4SHtR3A5
As businesses gear up for 2025, itโs crucial to identify outdated #B2B#marketing trends. @martechcube highlights the top marketing practices that could be eliminated in 2025.
https://t.co/eTREGYlDar
Wishing everyone a Merry Christmas and a Happy New Year from the team at Metia! Thank you for your continued support in 2024 โ we look forward to working together in the coming year.
Here's to a joyful holiday season!
#MerryChristmas#HappyNewYear#ThankYou
In 2024, 53% of small business owners in the US, UK, Canada, and Australia used email marketing to acquire and retain customers. With this in mind, @G2dotcom shares the key email #marketing statistics to grow in 2025.
https://t.co/8zrPANDj7T
.@LinkedIn has introduced a new hub to give #B2B#marketers deeper insights into how companies engage with their brand. The hub allows users to sort, filter, and review metrics like engagement levels and campaign performance. Via @sengineland
https://t.co/W6BBhUExFe
According to @Lightricks and @AMA_Marketing, 61% of marketing execs and 42% of entry-level marketers use #AI tools weekly. This gap highlights differences in role and company size, with few marketers wanting AI "in the driver's seat." Via @martechismktg
https://t.co/Vf38sSWSZZ
Most buyers' journeys rely on #B2B#marketing materials, not sales reps. With 83% of buyers researching independently, marketers must take the lead in driving action. A new report by @DG_Report delves into the state of brand and demand marketing.
https://t.co/DszQ7DMzky
As third-party data declines and privacy regulations tighten, marketers are focusing on first-party data for secure, ethical practices. With this in mind, @eMarketer shares its predictions for #B2B#marketing in the coming year.
https://t.co/NTb0MMti0w
With 2024 coming to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. @Forbes Communications Council members share some of the #B2B#marketing trends they expect to see in 2025.
https://t.co/6tib1UQgju
As businesses look for trust in crowded markets, those who turn data into compelling narratives will stand out. ITN Business shares strategies for building #brand authority and thought leadership for #B2B success in 2025.
https://t.co/2jYuCrizn7
One of the biggest challenges facing #B2B#marketers is understanding how to balance novelty with reliability in campaigns. With this in mind, @MarketingB2B shares channels and techniques that are hot right now in B2B.
https://t.co/d2mSs5MwPN
With Christmas around the corner,ย @forresterย shares its '12 days of revenue operations Christmas' for #B2B#marketers including a data quality strategy and AI tools for RevOps.
https://t.co/i4wnLBLo1w
Data-driven marketing in #B2B is more crucial than ever in an industry that relies on #personalisation and customer personas. In light of this, @MarketingB2B explores what data-driven marketing is and why it plays such a vital role.
https://t.co/PyiKND7SNn
Despite economic uncertainty and budget constraints across industries, 65% of B2B marketers experienced budget increases in 2024. With this in mind, @DG_Report shares the new normal for #B2B#marketing in 2025.
https://t.co/YVvM289xSz
According to @LinkedIn, 94% of #B2B#marketers use the platform for sales and lead generation. @Shopify shares 11 #LinkedIn post ideas to inspire your content strategy.
https://t.co/1WCv2TOmjU
As #brand marketing continues to gain importance in #B2B, the demand for podcasts, collaborations with influencers, and social video content is expected to grow significantly in the coming year. Via @TheDrum
https://t.co/aakWsq8BDm
From @Microsoft to @monzo, @MarketingWeekEd has curated an impressive list of #brands that have run standout #marketing campaigns in 2024 and are thought leaders in the #B2B marketing space.
https://t.co/pIwEOFJwRB