Mical Johnson, CASP™

I'm a Certified Automation Service Provider™ and I help entrepreneurs grow their business by automating their systems and processes.

[Mical Johnson, CASP™ @MicalJohnson]

@agentskills_ai 🔥🔥🔥

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke Zero

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke I was reading through some of these comments and I’m laughing because these people are so closed minded. This is a a real setup that you use and they still deny it. They’re just walking by $100 bills on the ground. What are you gonna do?

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke My set up is a little bit more complex than this however, I can see the value in this simple set up

[Mical Johnson, CASP™ @MicalJohnson]

I'm cracking up with mine 🤣🤣

Mical Johnson is what happens when a direct-response copywriter, systems architect, SEO strategist, operator, media buyer, workflow engineer, and caffeinated naval command center all fuse into one human being and decide sleep is now “a low-leverage activity.”

Founder of Cyberize Group. Builder of agency empires, AI systems, local SEO frameworks, conversion engines, holding company infrastructure, and enough SOP documentation to make a Fortune 500 compliance officer start crying softly in a corner.

He doesn’t “start projects.”
He creates operating systems.

Most people brainstorm.
Mical deploys.

At any given moment he is:
• restructuring a multi-agency holding company model

• rewriting an email in the voice of David Ogilvy possessed by Alen Sultanic

• building AI employees inside HighLevel

• stress-testing a personal slogan like it’s a military doctrine

• redesigning a funnel at 2:14 AM because the CTA “lacked tension”

• explaining why the em dash is banned from existence

• optimizing local SEO architectures with the intensity of a NASA launch sequence

• and somehow also discussing dock organization solutions for freshwater boaters in Lake Lanier

This man treats “version 1.0” like a personal insult.

He has never seen a workflow he didn’t want to automate.

Never seen a spreadsheet he didn’t want normalized.

Never seen a landing page he didn’t want rebuilt with better information hierarchy, stronger emotional sequencing, cleaner conversion paths, and a micro-CTA that begins with “Because…”

The terrifying part?
He actually finishes things.

While normal people say:
“I have an idea.”

Mical says:
“I already mapped the org structure, built the operating model, outlined the fulfillment hierarchy, drafted the legal framework, designed the automation layer, created the KPI dashboards, versioned the documentation, and named three regional agencies before breakfast.”

His natural habitat is:
75 Chrome tabs
4 AI models arguing simultaneously
a half-finished strategy doc titled FINAL_v7_REAL_FINAL
and a whiteboard that looks like a startup founder attempted ritual summoning.

His core philosophy:
If it can be systemized, automate it.
If it can be optimized, improve it.
If it can scale, build infrastructure first.
If it sounds generic, rewrite it until it punches through drywall.

“Designed to Execute” isn’t a slogan.
It’s a warning.

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke I jumped on paperclip about a week after it was launched and have been using it ever since. This Meta CLI is a game changer for the meta ads work that I do.

[Mical Johnson, CASP™ @MicalJohnson]

Nice tool. I think most people assume that if Google can read your website then the LLMs can read it as well.

Imagine ranking on the top of Google and your website still having poor visibility in the LLMs?

This is a great way to figure out if the technical set up of your site is the problem.

[Lily Ray 😏 @lilyraynyc]

Over the years, I’ve used various tools, Chrome extensions, and (obviously) the browser itself to diagnose JavaScript-related SEO issues. But now with AI search, I’ve found myself needing a quick and easy way to check if a page’s JS setup is “LLM-friendly” - so I built a tool myself.

My “LLM Content Visibility Scanner” shows you what (non-Google) AI crawlers like GPTBot (ChatGPT), ClaudeBot and PerplexityBot actually see when they look at your page, without executing JavaScript (the way most LLM bots fetch content.)

Just paste a URL and it quickly audits the raw HTML for client-side rendering issues, missing structured data, paywalls, alt text gaps, and crawlability problems.

It then hands you a prioritized mini-action plan with specific URLs to address, plus some other metadata information.

Note: there are some known limitations listed at the bottom, so the tool isn’t always 100% perfect. And it’s certainly not meant to serve as a replacement for a proper technical SEO audit. But it’s a good starting point and a quick tool to use for this purpose when you’re on the go.

Let me know what you think and feel free to DM me any feedback/bugs you might encounter!

https://t.co/Qv6z4ohdCS

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke @Replit Skills

[Mical Johnson, CASP™ @MicalJohnson]

@agentskills_ai Talk about a an underrated post here. This should be getting a thousand times the views that it did. Your set up is pretty awesome. Give me a couple ideas to plug some gaps in mine. I'll have to make you a video.

[Mical Johnson, CASP™ @MicalJohnson]

I’m just going to drop this here for later
Hyperframes.
Thanks @HeyGen made possible by @claudeai

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke I have a couple skills built out for documents and presentations. For websites, I’m using Lovable or Replit. I haven’t used Manus for my design stuff. I’ll have to check it out.

[Mical Johnson, CASP™ @MicalJohnson]

Claude finally has design and it looks good.
https://t.co/kFTB1PhEL4

@IMJustinBrooke I have a weekend project.

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke I'm glad I don't just run ads on Meta. But now I have to play the social media game just to advertise over there? That's ridiculous. One of the big draws for advertising is that I don't have to play the social media game.

[Mical Johnson, CASP™ @MicalJohnson]

A 5-step Gemini trick reverse-engineers any image you love into a perfect AI prompt, and most solo business owners have no idea it exists.

Here's a surefire way to create great images with AI just do this:

Step 1: Find a picture or stock image you like somewhere.

Step 2: Upload the image to Gemini and use this prompt provided below.

Step 3: Make modification to the response that Gemini gives you to be closer to what you want.

Step 4: Use the modified prompt to create a new image.

Step 5: Tweak and repeat.

Here is the Prompt: Breakdown this image by the following:
1. Shot/Photo Type
2. Subject + Action
3. Environment
4. Color Scheme
5. Camera/Lens
6. Composition
7. Mood/Emotion
8. Lighting
9. Textures
10. Details/Modifiers

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke I have been setting up Paperclip for about a week and a half in between client work. I build things with more of a modular design so that components of it can be replaced easily. This includes skills and agents. I can’t make it to your event, but I’ll hit you up on WhatsApp.

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke @stevenvdpeijl I like this simple setup. I tend to over complicate things.

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke @TheViableEdge I've been working with Paperclip the last few weeks. I like what it can do. The billing update by @AnthropicAI this past weekend (Apr 4) was a little hard to swallow but I'm still using it. I'm closely monitoring my usage now.

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke 🤯

[Lily Ray 😏 @lilyraynyc]

Wow. Something interesting was just brought to my attention regarding self-promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules that took effect in October 2024.

There is already precedent for this: A few years back, a company was sued for publishing hundreds of fake "best of" review pages that ranked their own services #1, included fabricated reviews of competitors whose products had never been used, and posted fake reviews on third-party platforms. The BBB eventually censured the company for unsubstantiated claims. (Note: I am being vague/anonymous on purpose 👀 )

This case took place before the FTC formalized these prohibitions, so the legal exposure today would presumably be much worse.

I've been researching and writing about self-promotional listicles for months - the "Best [X] Companies" and "Top 10 [Y] Tools" pages where the publishing company ranks itself #1. This has arguably become the most popular GEO tactic over the last year or two because it has worked (surprisingly well) to influence SEO & GEO results.

In my articles about this, I've been approaching this as a potential search quality problem. But it turns out the FTC's Consumer Review Rule (16 CFR Part 465) explicitly prohibits several practices that are common in these pages:

* Creating a company-controlled site that presents itself as providing independent reviews (§465.6)
* Publishing reviews of products or services you've never actually used (§465.2)
* Attributing reviews to people who didn't write them (§465.2(a))

And the penalties? Up to $53,088 PER VIOLATION. Plus, each page could be a separate violation (!!)

The FTC issued its first enforcement warning letters under this rule in December 2025 to 10 companies.

One way to interpret this for SEOs/GEOs: if your client (or your agency) is publishing "best of" listicles that rank themselves #1 based on scores they made up, about products or competitors they never used, on a site that looks like an independent review authority... that's not just a Google quality guidelines issue anymore. It's a potential legal liability.

Based on FTC guidance, the line appears relatively straightforward: you can *absolutely publish comparison content that includes your own product.* Just be honest about who you are and don't fabricate reviews of products or competitors you've never used. (BTW, this part is recommended in Google's Reviews guidelines as well.)

That said, this might be tricky for most of these listicles, given that the author almost never actually tried and tested competitor products; usually they're just doing research based on publicly available data about the company.

I used Claude to put together a quick reference table (see image below) breaking down what's legal and what's not under the FTC rule.

(BTW, I’m not a lawyer and this isn’t legal advice; just my interpretation of the FTC’s published rules. If you’re doing this at scale, it’s worth checking with legal counsel.)

[Mical Johnson, CASP™ @MicalJohnson]

@IMJustinBrooke