Social media marketing is more than just posting on social media.
It’s about creating a story that resonates with your target audience.
It's about creating relationships with your clients.
It's about creating a community.
Yesterday a video went viral on TikTok when a woman shared the inside of her car after it caught on fire
Including her Stanley cup - still in tact and with ice in it!!!
The president of Stanley stitched the video in < 24 hours offering to replace her cup…..and her car.
This company will now get likely 1B earned media impressions and positive brand awareness + knowledge of the quality of their product through this one quick response and 30 second video.
1. Listen to your social team
2. Moved fast
3. Care about your audience
Great marketing move, Stanley!!!
This is the best opportunity for you to enjoy your weekend, get your weekend tickets right now.
#CountryInThePark
CountryMusic MasaiLodge
@SirElvis01@viutravel
Do brands need consent to repost UGC?
I have had some brands like beyond fruits ask me to allow them to repost content I took at their premise.
They even shared an agreement which we both signed.
The simple effort to ask for consent meant a lot!
This incentivized me to always do UGC whenever I’m at one of their stores.
So do brands need consent to repost User Generated Content?