Michael Stebbins

Author Backward Entrepreneur Digital Marketing Fundamentals (Wiley 2023), marketing growth consultant founder OMCP, Market Motive.

[Michael Stebbins @MichaelStebbins]

Nice to see @IanLurie [mascot] honored by @bing @MSFTCopilot today.

[Michael Stebbins @MichaelStebbins]

They are full of data that enable the email marketer to personalize each message and segment each send. And they are indeed protected from bad addresses that can infect your reputation.
If this sounds like a lot of work, it is—much like raising a child. And it’s rewarding.

[Michael Stebbins @MichaelStebbins]

"Your email address list is your precious crucible, to be kept in a velvet lined case, locked in a secure vault, behind the best security with lasers and private armies to defend it." Excerpt from Chapter 9 of Digital Marketing Fundamentals (Wiley, 2023) https://t.co/FgK42PvrZS

[Michael Stebbins @MichaelStebbins]

Too far? Okay, then know this: The best email address lists are grown organically, from infancy to maturity and are maintained with love and compassion.

[Michael Stebbins @MichaelStebbins]

Why I kill business ideas and blame Disney (and Kittens).
https://t.co/N2FSAN7DTs

[Michael Stebbins @MichaelStebbins]

I've been criticized for this advice, given to my kids and my clients. You have to be a little reckless... covered here and then more in Backward Entrepreneur: https:/mo.am/be #entrepreneurship #startup #risk

[Michael Stebbins @MichaelStebbins]

It's out! https://t.co/RQbEi9aOuQ
Backing into strategies can be faster. New book for those with a product idea or who are thinking about starting a business--or helping to grow one. How-to, exercises & tales of teaching unconventional methods to get from #startup to $20M.

[Michael Stebbins @MichaelStebbins]

@purnavirji @randfish @KoganPage Congratulations @purnavirji - It's a LOT of work and you did it!

[Michael Stebbins @MichaelStebbins]

It makes me sad that ChatGPT provides better solutions [in many situations] than volunteers on StackOverflow. But not sad enough to not use ChatGPT! Word your query well & you'll get fast solutions that work out of the box. Mostly. But enough to save hours of time & searching!

[Michael Stebbins @MichaelStebbins]

@omcp Truth! It's a habit that can put you in front of the line for better careers and performance on the job. Same for marketers, same for entrepreneurs. It's a great life habit.

[Michael Stebbins @MichaelStebbins]

I really enjoyed this podcast. @sspencer does a great job drawing out the ever-insightful @avinash to discuss analytics, marketing, life principles and more. Much learning and inspiration here!

[Marketing Speak @mktg_speak]

Discover the power of data-driven marketing in today's episode of the @mktg_speak podcast with @avinash, the global Chief Strategy Officer of Croud, as he shares invaluable insights on data solutions and digital experience. Tune in!
https://t.co/y1MJDEp3p3

[Michael Stebbins @MichaelStebbins]

@RadkeJen Handcuffs. "Arrest click fraud," from ClickTracks. Oh and branded socks. Because "It'll knock your socks off."

[Michael Stebbins @MichaelStebbins]

I'm not certain, but this article may have been influenced by ChatGPT.
https://t.co/aItXQsuc3H

[Michael Stebbins @MichaelStebbins]

Allowing ChatGPT to automatically "personalize" your #Email messages is like hiring a really smart 12-year old to handle your customer communication.

[Michael Stebbins @MichaelStebbins]

I volunteered to teach an online clinic on digital marketing for @SantaCruzWorks @ https://t.co/eXWw9WGcaH This Thursday 11:30AM Pacific 2:30PM Eastern. The non-profit benefits from each $15 registration. Join us!

[Michael Stebbins @MichaelStebbins]

If you are 1. near Santa Cruz & 2. are involved in a business where you need customers, come to my session on how to get customers Thursday at 11:30AM.
https://t.co/Gzc6VDw2IG
Hosted by @SantaCruzWorks I think the $15 ticket includes lunch & helps the non-profit.🙂

[Michael Stebbins @MichaelStebbins]

Happy to announce @omcp has been acquired by NISM, the National Institute for Social Media
https://t.co/ZIpZ2K118U
I'll stay as adviser to CEO @RadkeJen & @nismonline who have the experience, vision, and resources to grow OMCP even more in our industry.

[Michael Stebbins @MichaelStebbins]

If *you* were setting the spam filters for Gmail (or other mailbox services), wouldn't you raise the reputation, and thus deliverability, of email senders where the majority get opened? Or clicked?

[Michael Stebbins @MichaelStebbins]

This is a excellent example of permission-based marketing. @Sparktoro will see better email deliverability because they are keeping their list clean. I say: Yes @sparktoro I love your emails because they are useful whether I use the tools or not. Keep -em coming!

[Michael Stebbins @MichaelStebbins]

Note that @amandanat sets the default to being removed from the list. Bold. Scary for some. But necessary to ensure that every email is a wanted email.