Michelle Isacson

Brand builder. Storyteller. Often sassy. #GoCougs

[Lulu Cheng Meservey @lulumeservey]

It’s tragic that Silicon Valley Bank could lose 80%+ of its value in a single day.

But what’s crazy is that the financial collapse was largely driven by a communication collapse.

Their storyline unraveled and their messaging went off the rails, in 4 big ways.

(continued below)

[Kerry Bennett @KerryKB]

Counterintuitive hill I will consider dying on:

The more technical and complicated and enterprise-y your business is ...

The more simplified, benefit oriented and human your PR storytelling should be.

[Alexis Gay @yayalexisgay]

when you love the em-dash

[Mike Taylor @hammer_mt]

We've completed the cycle, performance marketers have looped back around to branding.

[Amanda Natividad @amandanat]

Underrated advice: Be kind.

😏

But being kind doesn’t mean being nice. It means supporting your friends and helping your neighbors.

It means having difficult conversations, giving uncomfortable feedback — and doing it from a place of love.

[Michele M. Flores @michmflo]

Government transparency is fundamental to a democracy, and that’s true regardless of who’s in power or what your political leaning might be. My column. https://t.co/40yx3REXZf

[Web Smith @web]

Content creation may be one of the hardest jobs that people believe to be easy.

[Melinda French Gates @melindagates]

At the core of Justice Ruth Bader Ginsburg’s extraordinary life was a simple conviction: “Women belong,” she said, “in all places where decisions are being made.”

[Helen Min @helen_min]

I wrote a blog post for anyone thinking about hiring a "first head of marketing" at their startup.

https://t.co/NEkHDuMxGN

No disrespect to @Superhuman (amazing product!) - they deserve a stellar marketing organization and leader. Learning how to decode this language will help.

[Briana Conner @BrianaReports]

IDK who needs to hear this, but the punctuation goes inside the quotation mark.

[Kerry Bennett @KerryKB]

(If everything is simply all too much right now, you are doing GREAT. But if you want some marketing/comms truth, please keep reading.)

OK, startups, so here's the thing: you should be sweating your press releases. But NOT for the reason you ARE sweating them!

[Marco Rogers @polotek]

One day we’re gonna talk about how all it takes to make people feel bad and be labeled “difficult” is being competent and expecting others to be too.

[Patton Oswalt @pattonoswalt]

Me: I couldn’t love @DollyParton more.
(reads @billboard interview)
Me: I stand corrected.

[Cristin Culver @CristinCulver]

Coming off ~3 years as ‘Head of Local Communications’ @opendoor, plus a few months of fun consulting gigs, a quick thread on the importance of local PR 📰📺

[Kyle Tibbitts @KyleTibbitts]

In the era of cheap capital, most startups invested in their non-paid marketing channels last.

In the era we’re entering, the best startups are building their organic channels first.

[Jonah S. Rubin (@jsrubin.bsky.social) @js_rubin]

1/ Hi. I’m a cultural anthropologist. Can we talk about the “culture” part of #CancelCulture?

[Stephanie Davidson (Arbetter) @starbetter]

Women, I don't know who needs to hear this, but after you're done writing an email - go back and remove any mention of the word 'sorry.' It won't change a thing, I promise.

[jseattle @jseattle]

Read the comments? John is part of Pike Pine Urban Neighborhood Council and an occasional CHS contributor cc: @MayorJenny @carmenbest https://t.co/b8EADsmZgu

[Adalyn Grace - Updates @AdalynGrace_]

Someone recently told me that “difficult to work with” often really means “difficult to take advantage of” in creative industries, and I haven’t stopped thinking about that for weeks