MicroConf

The largest community for independent SaaS founders. Buy your ticket for MicroConf US in Austin (Apr. 18-20):

[Rob Walling @robwalling]

📚 I'm taking pre-orders for my new book starting today:

𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯: 𝘚𝘵𝘰𝘱 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘕𝘰𝘣𝘰𝘥𝘺 𝘞𝘢𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘨𝘦 𝘰𝘧 𝘈𝘐

Sixteen years ago, I wrote 𝘚𝘵𝘢𝘳𝘵 𝘚𝘮𝘢𝘭𝘭, 𝘚𝘵𝘢𝘺 𝘚𝘮𝘢𝘭𝘭 for developers with a day job and an itch to build something of their own.

Since then, my books have sold more than 100,000 copies.

🤖 A lot has changed since 2010. AI lets you build software in an afternoon that once took months.

But it doesn’t stop you from building something nobody wants.

It just lets you do it faster.

💸 Finding a problem people will pay to solve. Talking to customers when you’d rather be coding. Getting strangers to give you money.

Those parts still take work. And another weekend of prompting doesn't make them go away.

So I wrote the book I’d hand a founder starting from zero today:

✅ Sixteen more years of launches, wins, and expensive mistakes
✅ More than 240 SaaS investments
✅ Everything I’d tell you before you disappear into a month-long building spree

Derek Sivers wrote the foreword. His verdict:

“This is now the ultimate current authority on the subject, updated for a very different world.”

🔥 Available for pre-order today (and get several bonuses only if you pre-order). Grab your copy at the link below 👇

Whether you buy a copy, give this a RT, or both, I appreciate your support 🙏🏻

[MicroConf @MicroConf]

@robwalling @einarvollset Subscribe and you'll get notified the day each talk is released: https://t.co/38m33YRx8A

[MicroConf @MicroConf]

MicroConf Europe 2026 in Reykjavík, in 81 seconds.

Talks hit YouTube next Monday!

First up: @robwalling and @einarvollset on SaaS moats, and how to protect what you've built from AI and position your company to come out ahead.

Then SEO, Claude skills for marketing, and more.

[MicroConf @MicroConf]

MicroConf US Austin, Apr 18-20.

Positioning, copy, onboarding and scaling from:
- @asmartbear (WP Engine)
- Nick Francis (Help Scout)
- @copyhackers
- @apierriPMM (FletchPMM)
- @RamliJohn (Delight Path)
- @robwalling (@tinyseedfund)

Prices go up Friday! https://t.co/uHlIPg3vVW

[MicroConf @MicroConf]

@drsherrywalling Her fixes: hire people with different archetypes, feed your core drive outside the business, do the inner work, celebrate small wins, and protect your sleep.

If motivation has felt thin lately, the full talk is worth your time.

▶️ https://t.co/Oj3Pv7PsWC

[MicroConf @MicroConf]

Most founders treat motivation as a feeling: do I feel like doing this today?

Clinical psychologist @drsherrywalling says it runs deeper. It's the drive that keeps you doing the reps regardless of how you feel.

Here's how she breaks it down 🧵

[MicroConf @MicroConf]

@drsherrywalling The catch: your business needs different motivators as it grows.

Ben Chestnut started as a craftsperson, but it would have been hard to stay one all the way to Mailchimp's $12B exit.

When your daily work stops matching what drives you, that's where burnout takes seed.

[𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗼𝘃𝗲 @michael_kove]

@skpnky the moats are still kinda the same:
- you have access to proprietary data
- costs of entry (often regulated industries)

check out this @MicroConf speech: https://t.co/kO9jsIcu42

[Zach Stevens | The Brand Thief @zstvns]

Conversion Factory swag out in the wild spotted at @MicroConf last week

$83,334

[MicroConf @MicroConf]

Couldn't get to Reykjavik? You'll still get the talks.

Every MicroConf Europe session was recorded, and they go up on YouTube free.

Subscribe and they'll land in your feed as they publish. https://t.co/iqSC6UdTsd

[MicroConf @MicroConf]

We're going back to Dubrovnik 🇭🇷

MicroConf Europe 2027 is Oct 3-5 at the Dubrovnik Hotel Palace, right on the Adriatic. It's our favorite place to hold this event, and this will be our fourth time there.

Early-bird tickets are open now:
https://t.co/168hRbUGlQ

[MicroConf @MicroConf]

Once your SaaS starts making money, you're done... right? Nope! Even when things are going smoothly, you'll still have to make sure your SaaS doesn't stall at these 7 plateaus: https://t.co/1iNf488sSC

[Zach Stevens | The Brand Thief @zstvns]

The cool thing about @MicroConf is… the people.

Cannot get over how fun it was to hang out with everyone there, especially seeing clients like Jacob Wright get up and blow everyone’s minds in just 15 minutes talking about product delight.

Naturally, he deserved a milkshake 😎

Watching my cofounder, @coreyhainesco, give the closing keynote was also a surreal experience. I remember telling him he should speak after attending MicroConf NOLA in 2025 and hearing him discount the possibility of it happening… au contraire, mon frere.

“It was the best talk of the whole conference,” was a phrase I heard repeated more times than I could count.

There are so many others who aren’t in these pictures, but you know how critical you were in making this an unforgettable trip.

Til the next one 🤘

Thank you @robwalling, Tracy, Alex, Einar, Ron, Sonia and everyone on the team for putting together the BEST event.

[MicroConf @MicroConf]

Join 18,000 founders getting a weekly dose of SaaS education, inspiration, and community: https://t.co/hkKUo6xBLH

[MicroConf @MicroConf]

Reykjavik is a wrap!

The next MicroConf is Austin, April 18-20, 2027, at the Hotel Van Zandt. Same format: around 250 founders, no venture-scale advice, and a hallway track that's worth the ticket on its own.

https://t.co/uHlIPg3vVW

[Aleyda Solis 🕊️ @aleyda]

Got the SaaS book by @robwalling at @MicroConf Europe earlier this week (he was kind to give away to anybody at the conference)… and haven’t been able to stop reading! From pricing, to product market fit, churn and more… probably the most practical book for SaaS founders! If you haven’t read it and have a SaaS: go buy it 👌

[John M. P. Knox @WindAddict]

I ran two AI roundtables at @MicroConf Europe in Reykjavik. Founders had a dozen systems piping outside data into agents — error logs, support tickets, customer interviews — no human in between.

Then someone asked the security question: what if an attacker crafts that input?

Two defenses came back. Both are real controls. Neither covers the failure that matters — and then one founder named a vector nobody in either room had an answer for.

How founders at the edge are thinking about agent security 👇
https://t.co/Kr4Nj0ItKE

#MicroConf #AI #AIsecurity

[MicroConf @MicroConf]

Four questions he asks before handing anything off:

→ Is the scope clearly defined?
→ Should this be a core competency at your size?
→ What does it cost either way?
→ How will you monitor the work?

Watch the full talk ▶️ https://t.co/J2kgxigpm2

[MicroConf @MicroConf]

Kevin Graham pays about $1,000 a month for 24/7 support and server admin across his web hosting portfolio.

First response went from 18 hours to under 15 minutes, and nobody wakes him up for outages anymore.

What he outsourced, what it cost, and what broke: 🧵

[MicroConf @MicroConf]

The outsourcing that failed was development.

A contractor with other clients gave him one or two days a week, and an outage once left a provisioning system down for 20 hours because he could not reach the guy.

If you outsource engineering, hold your own code and servers.