YouTubeチャンネル「乃木坂配信中」にて「カッキーはケーキを落とさずに運べるのか?【賀喜ゲーム実況第5弾】」を公開しました🎮
絶対にケーキを落としてはいけないホラーゲーム「Don't Drop The Cake」に挑戦🍰
ぜひご覧ください✨
https://t.co/YkLARxZJHe
#乃木坂46
現在多くの皆様にプレイされ、大きな盛り上がりを見せているホラーゲーム
『Don't Drop The Cake』
こちらの劇中楽曲にて、Dr. TVがArrangement & Music Productionとして参加しております。
どのような場面で流れる音楽なのか、ぜひ皆様の目と耳で見届けていただければ幸いです!
『Don't Drop The Cake』のあの劇中楽曲では、Dr. TVさんにArrangement & Music Productionとして参加していただきました!
アレンジはもちろん、楽曲制作のさまざまな面で本当にたくさんお世話になりました。
Dr. TVさんのおかげで『Don't Drop The Cake』をより最高の形で皆さんにお届けすることができたと思っています!
素晴らしい楽曲に仕上げていただき、本当にありがとうございました!
現在多くの皆様にプレイされ、大きな盛り上がりを見せているホラーゲーム
『Don't Drop The Cake』
こちらの劇中楽曲にて、Dr. TVがArrangement & Music Productionとして参加しております。
どのような場面で流れる音楽なのか、ぜひ皆様の目と耳で見届けていただければ幸いです!
ケーキ運びゲーム『Don't Drop The Cake』の発売から5日が経ちました。
おかげさまで、レビューは「非常に好評」となっています!
本当にありがとうございます!
もしプレイして「面白かった!」と思っていただけたら、Steamでレビューを書いていただけるとうれしいです。
Steamの仕様上、レビューが増えることで、より多くの方にこのゲームを知ってもらうきっかけになります。
そして何より、皆さんの感想を私が読みたいので!
改めて、ケーキを運んでくださった皆さま、本当にありがとうございます!
How the fuck did I get 1.3 MILLION impressions posting about a cake? 😂
Especially when I’ve got less than 5k followers. (Well, at the time of posting).
This is a long post. But I think if you’re an indie dev, posting content on here and other platforms it may be worth a read…
I’m still trying to work out the X algorithm. I think everyone is.
It’s still somewhat of a fucking mystery.
But I’m pretty determined to crack as much of it as I can, and when something goes completely stupid like this, I think it’s worth pulling apart.
Because there might actually be something useful here for devs.
The game was Don’t Drop the Cake.
1.3M+ impressions.
200k+ video views.
And looking back at it, I don’t think there was one magic ingredient.
The post and the trailer worked together.
The opening line was:
“Someone made a horror game that uses your actual reaction to being scared against you.”
That’s the first hook.
It doesn’t explain everything.
It just makes you think:
wait… how the fuck does that work?
But then you’ve got the second hook:
the actual game mechanic.
You’re carrying a cake.
Don’t drop it.
And the game is actively trying to scare you into doing exactly that.
That’s an insanely good mechanic for social because you can understand the tension almost instantly.
No lore required.
No explanation of controls or inventory mechanics.
No 30-second setup.
Cake falls = you’re fucked.
But there’s another part of this I hadn’t really thought about until afterwards.
The original trailer started as a black screen. No imagery.
I actually trimmed the original video.
I specifically wanted the cake visible before someone had even pressed play.
Because when you’re scrolling through X, you’ve got fuck all time to earn someone’s attention.
There’s no magic scientific number for it, but research around short-form video consistently puts massive importance on those first 3–6 seconds.
So why would I spend any of those seconds showing you a black screen?
The first thing you saw on my post was:
Cake.
Tray.
Hand.
Creepy hallway.
Before you’ve even watched it, there’s already something to process.
Why the fuck am I carrying a cake through there?
Then the trailer starts.
You see the mechanic.
And shortly after:
“IF YOU DROP THE CAKE, YOU WILL DIE.”
Now the whole thing makes sense.
And I think there’s a pretty big lesson in that for trailers.
I’m seeing a lot of indie trailers that go:
>Black screen.
>Logo.
>Studio name.
… and the 6 seconds is up. You’ve lost me. Okay, wait hold up.
>Atmospheric shot.
>Bit of lore.
>Then gameplay…
That might work beautifully as a traditional trailer.
I’m increasingly convinced it’s the wrong way around for social.
If your game has something fucking cool in it…
show me that first.
Give me the mechanic.
The creature.
The weird movement.
The ridiculous weapon.
The thing I’ve never seen before.
Pique my interest first. Explain it afterwards.
That’s what Don’t Drop the Cake did really well.
The post created curiosity.
The mechanic was instantly understandable.
The video immediately proved the hook.
And the trailer kept giving you reasons to see what happened next.
I’m definitely not pretending I’ve cracked the algorithm.
But I’m going to keep pulling apart the posts that work and the ones that completely shit the bed because I reckon there’s a pattern in here somewhere.
And if figuring that out helps more indie devs get their games seen…
I’m gonna keep fucking digging