Mika

Grand fan de sport et de marketing!

[Arpon Basu @ArponBasu]

No. 88 on the NHL 99, our countdown of the 100 best players of the modern era, is Carey Price. On the ice, he was a vision of calm. But off the ice, it wasn’t always so. He spoke to me about both sides, and the realization last October that he needed help. https://t.co/dA4FkhSUrw

[CF Montréal @cfmontreal]

21/07/23

@LeaguesCup: Une nouvelle union. Une nouvelle compétition.

This is soccer’s New World. This is the New Game.

#LeaguesCup2023 #CFMTL

[Mika @mikaparent]

@The_Creasy I’d like to see Edmundson and Matheson together. Seems like they could complement each other pretty well. A bit like with Petry.

[Mika @mikaparent]

@JSLecomte Belzile l’avait déjà, donc je ne crois pas que c’est un numéro sacré 🤷‍♂️

[Trung Phan @TrungTPhan]

In 2013, Steph Curry had a breakout season while his 1st contract as a Nike athlete was up for renewal.

He left for Under Armour and since won 2 MVPs and 3 NBA titles.

Why did he leave? In part because Nike gave one of the worst business pitch meetings ever.

Here’s the story🧵

[Joe Pompliano @JoePompliano]

LIV Golf is spending an absurd amount of money:

• Bryson DeChambeau signed for $100M+
• Dustin Johnson signed for $125M
• Phil Mickelson signed for $200M
• Tiger Woods turned down "high 9 digits"

But can they actually compete with the PGA?

Link: https://t.co/6yiywBJkNK

[Sahil Bloom @SahilBloom]

Contrarian Take: Driving in silence is more productive than driving with podcasts or audiobooks on 2x speed.

[Alex Garcia 🔍 @alexgarcia_atx]

16 Tips To Write Copy Like Apple:

[Trung Phan @TrungTPhan]

Why does Red Bull own an F1 team?

Because the company — which sells $7B+ of energy drinks a year — is a pure marketing firm (outsources all production).

Its invested $2B+ into F1 but has gained multiples of that for the brand by "manufacturing history".

Here’s a breakdown🧵

[Mika @mikaparent]

@LessardTristan @justvez @FDesjardinsQMI @Laftho_qc @JLabrie11 @carriere_yohan @GabrielBenoit10 J'aime! Mon seul bémol serait que je le trouve un peu chargé au centre avec le bouclier. Autrement, vivement le retour du bleu et de la fleur de lys.

[Sahil Bloom @SahilBloom]

Incentives are everything.

Here’s a framework for establishing incentives (that actually create desired outcomes):

[Geir Jordet @GeirJordet]

Liverpool beat Chelsea on penalties in the FA Cup final. A penalty shootout is a psychological game starting with how the manager communicates with his players after the final whistle. Klopp & Tuchel spent those 5 minutes very differently. Here are the events chronologically. 1/9

[Joe Pompliano @JoePompliano]

Formula 1 was acquired by Liberty Media for $4.4 billion in 2016, and it's now one of the fastest-growing sports globally.

They are up billions of dollars on the investment already, and it's one of the best case studies in business.

Here's the story 👇

[Canadiens Montréal @CanadiensMTL]

On est tout aussi heureux que vous de revoir Carey Price devant le filet! Quel est votre meilleur souvenir du numéro 31 jusqu'ici? 👇

We’re just as excited as you are to see @CP0031 between the pipes tonight. What’s your favorite memory of No. 31? Drop them below 👇

#GoHabsGo

[NHL @NHL]

Welcome back to the crease, Carey Price. ❤️

More on Price's return ➡️ https://t.co/GSJ9RcnlAk

[Rocket de Laval @RocketLaval]

En l'honneur du 25e anniversaire du film québécois le plus emblématique, Les Boys, nous vous invitons à entrer dans le vestiaire pour recevoir une petite leçon sur l'importance de la dureté du mental.

#GoRocket

[Nike @Nike]

It isn't just about golf, it’s about succeeding against all odds.
Tiger is never done.
@tigerwoods @ScHoolboyQ

[Syd Fw @_sydfw]

Nouvelle campagne de publicitaire « Allez, Allez, Allez » | Crédit images #CFMTL #IMFC #MLS | @kanfootballclub https://t.co/bMPr952rvY

[Joe Pompliano @JoePompliano]

Nike just released its first 3D ad in Tokyo to celebrate Air Max Day 🤯

[Peter Alper @PeteAlper]

A Sports Marketing Thread 🧵

With the Boston Bruins hosting a #WinterClassic game at Fenway Park next season I thinks it’s a perfect time the @mlb & @nhl do a collab together.

If would be Canadiens/Expos & Bruins/Red Sox themed ⚾️🏒

1/5 ⬇️