Mikala F.

Content and travel obsessive. Content Strategist/Manager/Producer. Also journalist/writer/editor/photog. Publisher of

[Mikala F. @MikalaContent]

Very interesting. Email-style blasts as DMs into IG.

[Adam @mosseri]

📣 Broadcast Channels 📣

Broadcast channels are one-to-many public messaging channels. A new way for creators to deepen connections with their followers.

Sign up for the waitlist here 👇🏼

[Mikala F. @MikalaContent]

@uncleweed SHE IS SO FCKING ADORABLE. I can't wait to meet her one day x

[Mikala F. @MikalaContent]

@uncleweed We love you DaveO, big hugs from afar, you warrior! I still have yet to receive a card but I have also yet to send one, so should correct that soon! <3

[Mikala F. @MikalaContent]

@domparisien So glad you're on the mend. This rang very true for me - I have chronic illness too, and it's been hard to try to get back to life. After two years it's necessary but wow, so so hard and scary. Thanks for sharing your experience.

[Mikala F. @MikalaContent]

Excited to learn that the agency I have been working with for the past year - One-Twenty Three West (123w) - has won Small Agency of the Year for the second time in a row! Thrilled to collaborate as part of their content and brand strategy team. Proud! https://t.co/odZpvUjxHo

[Mikala F. @MikalaContent]

@AllesK @neilhimself Joke! ;)))

[Mikala F. @MikalaContent]

@VIAwesome NOPE NOPE NOPE

[Mikala F. @MikalaContent]

Really like this approach - that's why it's so important to set strategic goals before creating content. I see clients too often try to throw everything at everything and the scattershot approach leads to lukewarm results and burned-out teams. Spend time on foundational planning

[Contently @contently]

Content measurement is too often overcomplicated. Here's a trusted 10-step guide that marketers of any maturity level can use 🚀 https://t.co/fNtErSfV2b

[Mikala F. @MikalaContent]

@buschic @RealCdnSS Oh yeah for sure! Just wanted to flag up the others in case you'd not seen 'em :) Have a great day!

[Mikala F. @MikalaContent]

@buschic @RealCdnSS Have you met Shay? And I believe there are other differently abled people being represented too <3 https://t.co/lavOcmCVY2

[Mikala F. @MikalaContent]

I'm so proud to be working on this campaign!

[Kat Norris @KatNorris_]

Hey right on to @RealCdnSS for using an Indigenous actor and song in two different commercials. We are huge food consumers, so much appreciated. #realcanadiansuperstore

[Mikala F. @MikalaContent]

@tint Shout out to Michael N. and Tori. So helpful and patient for our clients. Have a great day y'all!

[Mikala F. @MikalaContent]

Looking for a robust and awesome tool to track and rights-manage UGC? I've been working with @Tint for a client and have been so impressed with their service and responsiveness. The platform is srsly user-friendly too.

[Real Canadian Superstore @RealCdnSS]

More diverse = more delicious. Here's to the food we all love.

#realcanadiansuperstore #everythingforeverytaste

[POSTPRO @PostProMedia]

We absolutely love these new, beautifully styled spots for Real Canadian Superstore! They're also causing some major food cravings up in here.
Agency: 123w
Animation: Gimmick Studios
Sr. Editor: Don Macdonell
Editor: Jordan Taylor
VFX: Cory Clarkson & Austin Wendenburg

[Mikala F. @MikalaContent]

So in love with this campaign!

[Lenard Monkman @LenardMonkman1]

The new superstore commercial has this neechie in it with @atribecalledred playing in the background.

[Mikala F. @MikalaContent]

@jill_warren Hi Jill, random Q from a random! ;) I recently read your post about IG Guides via Later. Trying to track down some benchmarks on IG Guides and anything re: SHOPPABLE. Are you aware of any examples of success or case studies you could share? Thanks!

[Mikala F. @MikalaContent]

@CMIContent I wish! Can't afford (lost my FT job - and industry! - due to COVID) but if I could, I would. Great conference, hope to see you again one day.

[Mikala F. @MikalaContent]

Was pleased to attend #CMWorld in person several years ago - it's a crazy huge conference with something for everyone. There's also a virtual pass available for this year, and here's a $100 discount below.