MikeManzoLewis

Digital Marketing Enthusiast | 200M+ in ad spend

Accounts Serviced:
- Hiya, Morphe, HygieneLab, H2Tab, MyPrizePicks, Veloci, & many others.

[MikeManzoLewis @MikeManzoLewis1]

People love newness .. so give people something new to buy.

Same lineup L12 months & recently launched a new variant.
— 24% drop in CPA
— 41% increase in rev
— Flat spend (inventory driven)

If you aren’t giving your audience a reason to come back — they won’t.

[Alex Cooper @alexgoughcooper]

I asked Opus 5 to look through every static ad saved in Parker and turn it into a list of headline templates.

Here’s what it came up with:

1. F#%K [Thing They Hate]
2. [Pain Point] Killer
3. End [Problem] Forever
4. [Symptom]? It's Not You. It's Your [Product].
5. [Symptom]? It's Your [Real Cause]. Not Your [Assumed Cause].
6. Maybe It Was Never the [Assumed Culprit].
7. Stop Using [Junk Version of Category]
8. Ditch the [Old Solution]
9. Stop Settling for [Mediocre Default]
10. Stop Wasting Money on [Cheap Alternative]
11. Is Your [Everyday Item] Silently Harming Your [Loved One]?
12. This Is What Your [Everyday Item] Is Doing to You
13. [Category Staple] Sucks. We Made It Better.
14. Your [Everyday Product] Sucks
15. "[Dismissive Authority Line]" — But You Don't Feel Fine.
16. [Mass-Market Way] vs [Our Way]: Which Do You Trust?
17. [Famous Incumbent] vs [You]
18. The Rolls-Royce of [Category]
19. [Benefit] Without the [Downside]
20. [Famous Solution]'s New Sidekick
21. Cheaper Than One [Expensive Alternative]
22. Are You Still Paying $[X] for [Commodity]?
23. Still [Old-Way Behavior]?
24. Better Than [Beloved Vice].
25. [Old Solution] [Does X]. [You] [Go Deeper].
26. Lose [Bad Thing], Not [Good Thing]
27. Never [Annoying Chore] Again
28. [Result] in [Timeframe]
29. [Result] by [Deadline]
30. [Outcome] [N]x Faster
31. [Problem] Gone in [Timeframe]
32. Your [Problem] Nightmare Ends Here
33. [Problem] Stops Here
34. Finally, a [Product] That Actually Works
35. The Last [Product] You'll Ever Need
36. [Enjoy the Thing]. Skip the [Downside].
37. [N] Years of [Problem]. Gone in [Short Time].
38. [Stuck Goal]. Finally.
39. Handle [Root Cause], [Visible Result]
40. [Familiar Thing], in a [Unexpected Format].
41. What the F*** Is [Brand]?
42. [N] Signs of [Hidden Problem]
43. This Is Why You Can't [Desired Outcome]:
44. Myth: [Common Belief]
45. Warning: [Confident Claim]
46. [N] Years. Then This.
47. WANTED: [N] [Specific People] to Try [Offer]
48. We're Looking for [Hyper-Specific Audience]
49. If Your [Person/Pet] Has [Problem] — Try This
50. If You've Tried: [Failed Solutions]
51. Made for [Underserved Segment], Not [Default Segment]
52. [N]+ [Audience] Ditched [Old Thing] for This
53. America's #1 [Category]
54. [Raw Customer Quote as the Headline]
55. I Can Finally [Small Human Victory] Again
56. I Rolled My Eyes at Every [Category] Ad… Until This One Worked
57. My [Trusted Figure] Told Me [Surprising Truth]
58. The [Product] [Publication] Recommends
59. From "[Insult]" to "[Compliment]"
60. We Owe You an Apology… [It's a Sale]
61. Our [Team Member] Quit / Is on Vacation
62. Not a Typo: [Crazy Offer]
63. This [Product] Sold Out [N]x
64. [X]% of [People] Will [Face This Problem]
65. My [Family Member] Convinced Me to Stop [Old Habit]
66. [Enemy]'s Worst Nightmare
67. The [Product] for [Extreme Condition]
68. PSA for [Specific Audience]
69. QUIT [Incumbent]. TRY [You].
70. [Surface Symptom] Won't Go Until You Fix [Root Cause]
71. You Don't Have to Accept [Problem].
72. Tired of Expensive [Products] That Don't Deliver?
73. Like [Famous Thing], But [Better Trait]
74. [Category] the Way It Should Be.
75. POV: [Relatable Moment With Product]

Paste this list into Claude -> write these headlines for my brand.

[Ash @ashvinmelwani]

I am seeing no spend in Meta for the last 3 hours....

Traffic 0
Spend 0

What's going on...

[MikeManzoLewis @MikeManzoLewis1]

@herrmanndigital Multi sku store finding Trybe CBO + ad sets per product with spend minimums working well .. allows for a bit more competition within each ad set.

Limitation of per creator I’ve found is pairing landers/ PDP’s as videos are often across the catalog.

[MikeManzoLewis @MikeManzoLewis1]

@CreativesAndrew yes wtf?!

[David Herrmann @herrmanndigital]

I'm presently sitting in a cafe in my wife's hometown of Jeonju, South Korea drinking a latte and doing a bit of a gut check on Meta / Media Buying and the state of DTC in May of 2026.

Right now it's brutal. There is no rhyme or reason as to why something is working / not working. I've got an inbox full of brands asking for audits and help.

Historically post Mother's Day always tracks pretty low, but this year has been one for the record books.

We will always say, is it economic issues, the media buyer, or is Meta (biggest share of wallet) just making massive updates?

The reality, none of us truly know. Which makes things always that much harder to diagnose.

I've been in advertising now for 18 years. The last calendar year has been the most I've ever been uprooted in my professional career.

If 2021-2022 was the year of iOS14, 2025-2026 is the year of what I call "the AI guinea pig era."

I'm not necessarily complaining, it was going to happen. But I just didn't realize how much all of this would impact sooooooo many brands. From AI slop to AI bots, AI has infiltrated every facet of your business for the good and bad.

Even some of the most stable, highest spending accounts I have access to are seeing broad issues, mostly related to issues on Meta.

I write this quickly to tell you once again, you're not alone. I think we can all find some peace in knowing this. That doesn't mean being complacent. There are plenty of things to try, test, and do in your businesses.

However, for the remainder of May until Meta (again biggest share of wallet) launches their new AI pixel, new Meta workflow and slows down their "innovation" some I find it hard to spend MORE unless we absolutely see bright spots. Again, it's not all doom and gloom, some accounts are a bit unfazed because of strong organic signals, but for the majority it's rough.

For most accounts we're seeing downward trends in the days pre-Mother's Day. The only thing that has helped stabilize has been reducing spend. That's it.

Again your businesses are all different, but I'm not going to gaslight you in saying things are good, because the reality is, they aren't.

Heads down though, figuring it out one ad at a time, one campaign at a time and one channel at a time.

This shall too pass.

[MikeManzoLewis @MikeManzoLewis1]

Unhinged takes for month of May in DTC space .. GO

[MikeManzoLewis @MikeManzoLewis1]

Anybody else noticing measurable WoW dips in performance for month of May? #mediabuyers #metaads #dtc

[David Herrmann @herrmanndigital]

Meta's performance this month has been incredibly odd.

We're seeing a LOT of really poor traffic coming from IG.

This is both Feed and Stories.

[MikeManzoLewis @MikeManzoLewis1]

Curious how we're approaching retargeting in 2026 - Meta is naturally serving ads to net, warm, & hot segments .. but for more corporate clients who are hell bent on RTG efforts how are we maximizing incremental revenue there? Ran warm stack on IA & saw non-incremental .. ideas?

[MikeManzoLewis @MikeManzoLewis1]

judge your media buyer by column setups #trust

[Oliver Kenyon | CRO and Post-Click Growth @oliverkenyon]

“But bro… you can’t edit AI-generated images.”

Hold my beer.

[Cody Plofker @codyplof]

Who has gone deep on static ad generation with AI?

Shifting my sights to it and willing to pay $$ to someone who has to save me time.

I'm building a Claude skill/workflow that builds JSON prompts that pings Open at/ Gemini API that way it can use all of our Claude infrastructure and data.

Just want to chat with someone who is a master at gen image prompting.

[David Herrmann @herrmanndigital]

This week, like many other weeks in 2026 (2025 / 2024 / 2023 / 2022...) Meta ads simply broke. You probably haven't heard a peep from Meta on it, but it's been brutal. We're talking turning ad accounts off brutal. Some of you were probably 100% immune. Others had no idea because your teams suddenly tried shifting their creative / offers. Others work with agencies that probably set it and forgot it. Whatever it may be...

I sound like a broken record here venting. But this just simply is becoming more and more unacceptable at the sheer level of these bugs. There feels like no recourse. No post-mortems. No true apologies. Just simply, break then kill a brand's performance for around a week, get a small refund, then move on to the next time it breaks.

I'm tired guys. I know X is here to post about AI automations and how awesome I am, but the reality is this week (much like many other weeks prior) I find myself being therapist to CMOs and brand teams trying to figure out is this a bug, a creative issue, or the business. More and more it's a bug.

I want Meta to be stable, but every year from Feb - May it's just a mess. Do we simply just pull budget during Meta's annual bug season?

I'm out of answers personally but on behalf of the brands that pay me to manage advertising across every ad platform, I'd like some answers from Meta because it's the only one plagued with these issues at this scale.

[MikeManzoLewis @MikeManzoLewis1]

@MichLieben Ads

[Henry @HenryCrochemore]

The biggest Facebook swipe file compilation you’ll come across

animation ads, AI creatives, skincare, supplements and a lot more across different niches

hundreds of proven angles, hooks, and formats all in one place

download them, study them, transcribe what works, and turn them into your own ads

built to give you ideas you can actually execute on

enjoy 👇

Ai ads:
https://t.co/eMZvngPjz5

Supplements & General
https://t.co/IHnYC0TT2I

Skincare
https://t.co/MKsbAMeWLp

Skincare (Alt)
https://t.co/HtPfXT3pVC

Collagen
https://t.co/eOQJ9Lw7ym

Colostrum
https://t.co/NE6K9RgM0V

Pre-Workout
https://t.co/rVeDVPheeO

Gut Health
https://t.co/b57RxHReLx

Hair Growth
https://t.co/Ez2HzzPUuf

Weight Loss
https://t.co/2wQXjVCKLR

Sleep & CBD
https://t.co/ay1NobwnsC

Men's Health
https://t.co/gQghKTlGPR

Women's Health
https://t.co/Wg72tbnMyk

Pet Supplements
https://t.co/OUM470bHoA

Makeup & Cosmetics
https://t.co/iG5lnPwjpO

Joint Health
https://t.co/11664ez0za

Heart Health
https://t.co/p1IJm9mSsr

Nootropics
https://t.co/KhD01C8RON

Testosterone
https://t.co/7a7Upjqeur

Anti-Aging
https://t.co/DK06il21vx

Probiotics
https://t.co/o8fMzNDjne

Probiotics (Alt)
https://t.co/cFJcW35G5D

Immune Support
https://t.co/pMTIyk191U

Protein & Sports
https://t.co/dVuRJLjlRa

Detox & Cleanse
https://t.co/dWbLKFS4mQ

Keto
https://t.co/90GoctlJO7

Eye Health
https://t.co/OSQhuYss7t

Collagen Peptides
https://t.co/UsnM47VAfi

Lion's Mane
https://t.co/96EsXKwhx2

Animation ads:
https://t.co/tTX3msnmY4

[MikeManzoLewis @MikeManzoLewis1]

@umzrs Image

[MikeManzoLewis @MikeManzoLewis1]

@oliverwhudson Playbook

[MikeManzoLewis @MikeManzoLewis1]

@mikefutia CHAT

[MikeManzoLewis @MikeManzoLewis1]

@adamtaylorl CLAUDE