Mike Nicholson

Founder at Six Sells | Executive Visibility Agency | Host The Six Sells Podcast | #sales, #marketing, #advertising, #socialselling #adtech #media

[Mike Nicholson @MikeTV]

We live in a world where the age old saying "seeing is believing” no longer applies. https://t.co/tg1aZoi7BU

[Sutton United @suttonunited]

Just pure carnage 😍

[Mike Nicholson @MikeTV]

@zachmstuck We say “Plex it” instead

[Mike Nicholson @MikeTV]

Dropped today ... James Harris, VP of Planning & Strategy at WPP, talking about AI in media, storytelling and why most adtech pitches are excruciating on The Six Sells Podcast.

#adtech

[Lewis Simper @lewissimper_]

Cmonnn!! Massive 3 points on the road, we keep climbing🔥 @suttonunited

[Mike Nicholson @MikeTV]

If LinkedIn Sales Navigator was a car …

I think it would be a a Lamborghini. Such a powerful tool, however ...

Far too many businesses buy the licenses, throw it over to sales, and then ... tumbleweed.

You wouldn’t give a learner driver a Lamborghini, so why do we give LinkedIn Sales Navigator to sellers without the appropriate training?

In that scenario, Sales Navigator ends up crashing and burning, and left abandoned by the side of the road, metaphorically speaking.

Turns a Lambo into a lemon! 🍋

I honestly couldn’t go back to standard LinkedIn, but so many people have told me they don’t see the value, which makes me think they haven’t been trained on the platform properly.

Would love to hear your Navigator experiences?

[Mike Nicholson @MikeTV]

Harry Wilson - I bet somebody at Anfield is thinking they got this one wrong. The touch and finish to beat Chelsea is Fowler-eske. #lfc #harrywilson #ffc

[Mike Nicholson @MikeTV]

Nudge vs nurture in the newsfeed 🧡

https://t.co/EkQ9vwQLlU

@SixSellsUK | #PeopleShapedCommunications

[Mike Nicholson @MikeTV]

Reddit and LinkedIn are top-cited domains because they solve a critical problem for AI: verifying authenticity in an era of AI-generated content.

LLMs prioritise these platforms because they represent "human-in-the-loop" data - content that has been authored by real people with verifiable identities.

For 7 years Six Sell has been creating ghostwritten content for executives because we know people pay more attention to people.

Your people’s content will get more visibility from humans and AI.

#search #ai

[Mike Nicholson @MikeTV]

@rshotton @The_AdProfessor Love that!

[John O'Connell @jdpoc]

Still think this is the greatest IT Meme of All Time.

[Mike Nicholson @MikeTV]

@aripap Congrats! 🧡

[Mike Nicholson @MikeTV]

@TomNoble1992 @rorysutherland Hahaha, I love this! It's in the diary, I'll see you there 🧡

[Mike Nicholson @MikeTV]

Copying @dentsuUK 🧡

[Mike Nicholson @MikeTV]

Julie Chadwick at Dentsu talks about the creator economy and influencer marketing on The Six Sells Podcast.

https://t.co/jlYMauUeRm

#influencer #marketing

[Mike Nicholson @MikeTV]

@tomfgoodwin When I say pure brand I mean something like this - no CTA, no reason whatsoever to click.

[Mike Nicholson @MikeTV]

@DanielPriestley True story. It's why we built @SixSellsUK (and why I am commenting as a person! ;-) )

[Daniel Priestley @DanielPriestley]

If you build as a faceless brand, you’re cutting off 19 out of 20 opportunities.

On social media, the currency is the person.

Think about Ronaldo – one player with more reach than century-old clubs with millions of fans.

Platforms amplify people, so lead with your name for discovery and let the company brand be where your community gathers.

[Mike Nicholson @MikeTV]

@neilpatel Interesting, Neil.

What's your take on voice search?

I think that will explode now you can ramble into AI when searching and have it make sense of what you want.

[Mike Nicholson @MikeTV]

@petermarkey - thanks again for your time on this podcast.

Question - do you have a big prediction for marketing in 2026?

[Mike Nicholson @MikeTV]

Pete Markey gives the CMO view
on The Six Sells Podcast.

https://t.co/RL1aXfZDmO

#cmo #marketing