In 2009, Stanford business professor Tina Seelig split her class into groups and issued a challenge:
Each group had $5 and 2 hours to make the highest return on the money.
At the end, they'd give a short presentation on their strategy.
What happened next was fascinating:
This is Mike Cessario.
He turned Liquid Death into a $1.4 BILLION brand in a boring industry.
Mike sells water in beer cans & hires pornstars for ads.
Here's how he used branding to build a $1.4B water brand ๐ค
Do you feel like the way we are running our economy and financial system is unsustainable?
Then you should read this.
Thread: What's the macro end game?
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Yield curve dynamics are crucial to understand if you want to become a better macro investor.
And there is a lot going on under the surface now.
Thread.
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