MindshareSA_Accounts

[MindshareSA_Accounts @MindshareSA_Acc]

@GloriaLesufi @ncuthwa90 @StandardBankZA at 6pm tonight on Etv.

[MindshareSA_Accounts @MindshareSA_Acc]

Thank you to everyone for joining todays session and we look forward to welcoming you back for future views on marketing and future proofing your business.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

For the first quarter in 2021 - Fintech Funding has exceeded what we saw for the whole of 2020 - what can we do to assist and grow this for the future?
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

We need to start enabling SME startups more, not only within the digital space - to empower and provide support systems as to what Digital Transformation really is across the business.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

From improving efficiencies, profits and ways of working for the foreseeable future digital acceleration is coming up more frequently. It is not isolated to certain areas within the business, but extends to all areas of the business.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

Marketing cannot operate as an island in the future. The function needs to find ways to share data at a more granular level than what organisations are used to.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

The quality and hygiene of data is the most important aspect for the future. Consistency in data is required in order to access customer needs states in order to succeed.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

1p data is more valuable than 3p data - thus using look-a-like audiences off the back of these is the way forward in the absence of 2p and 3p data
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

Consumers are largely living online across devices, and without the consumer centric strategy, you are shooting yourself in the foot when it comes to acquisition, as we are all fighting for the same audiences.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

As a business, we need to build our teams to lift their level and ability to be able to support the need for a seamless customer experience
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

1p data is not a new concept. What we need to do as organisations is work in tandem with one another to consolidate data - to know the consumer, understand them and be relevant and contextual.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

Companies that are jumping onto the adoption train later are accelerating at a faster pace not only to keep up but also to adapt. To ensure that they are delivering on the value they seek to deliver
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

When we see teams and organisations adapt, they tend to treat technology as the end point - but technology is the tool to solve the customer problem, and create teams around the problem to utilise the technology

#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

As a business we need to create immersive experiences from gaming environments to incentivized environments to be able to speak to customers at the right time, in the right location with the right message.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

When looking to find new customers, we need to consider all external factors that impact them, and find a way to establish what the human truth is.
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

What does it mean to be living in a state of perpetual flux?
We must migrate from a long term goals to long term vision with agile goals.

#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

The world has changed - we need to be prepared and agile for what the world is going to bring us. Are you ready?
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

How do you create sustainable solutions for data acquisition and commercialization:
1. Leverage technologies
2. Analytics tracking
3. New partners for second party data
4. Additional tactics added into digital war chest
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

Looking Forward: Owning 1p Data what we do.
1. Surface all underlying customer data
2. Cross functional digital marketing transformation
3. Strategic enablers
4. Data Driven Digital Marketing
#FutureProof #LoveRobotsAndDeathOfCookies

[MindshareSA_Accounts @MindshareSA_Acc]

What are the immediate impacts of Digital Marketing from the deprecation of 3rd party data?
1. Customer conversations: Retargeting, Targeted Ads, Personalisations.
2 Performance Marketing: Measurement and Frequency Capping

#FutureProof #LoveRobotsAndDeathOfCookies