Mitu Samar Jha

Entrepreneur | Reputation Partner |Leadership Coach | Media Trainer

[Pratim D Gupta @peedeegee]

There was a time when stardom was a fortress. In the 90s, Ruby Bhatia wasn't just a VJ; she was the electric pulse of a new, liberalised India, reportedly commanding Rs 1 lakh per show. Rahul Roy wasn't just an actor; he was the face of a generation’s collective heartbreak, the Aashiqui boy whose silhouette defined romance and whose haircut was the bestseller in every saloon. Govinda? He was—and is—the undisputed king of the masses, a comic genius who could make a cinema hall shake with a single pelvic thrust.

Fast forward three decades, and the fortress has been dismantled by the relentless, voyeuristic machinery of social media. Today, these icons find themselves under the harsh, unforgiving glare of a "content-hungry" digital mob that mistakes struggle for failure and evolution for desperation.

Recent headlines have taken a perverse pleasure in dissecting Ruby Bhatia’s career shift. Yes, the woman who once defined "cool" is now a life coach charging Rs 3,000 for a six-month program. To the keyboard warriors, this is a "fall from grace." To any sane mind, it is a woman finding meaning after a nervous breakdown, choosing to make mental health accessible to the masses rather than gatekeeping it for the elite.

Similarly, Rahul Roy has been subjected to the "cringe" treatment for appearing in social media reels with unknown creators. The internet, in its infinite cruelty, ignores the fact that this man is a brain stroke survivor. He is fighting aphasia, paying off legal debts that predated his illness, and trying to "stay active" and work for as long as he is alive. When he asks his trolls to find him "decent work" instead of mocking his reels, he isn't showing desperation; he is showing a spine of steel that most "influencers" couldn't dream of possessing.

Then there is Govinda, the man who once gave the Khans a run for their money, now frequently seen performing at school annual days and weddings. The "dark shadow" of social media brands these "small shows," as if the size of the stage dictates the stature of the legend. Govinda’s response is a masterclass in humility: "I never let my ego influence my work." Whether it’s a Chief Minister’s event or a local school function, the man dances because he is a performer. There is more dignity in one of his "wedding steps" than in the entire collective output of a thousand anonymous trolls.

Social media has birthed a generation of spectators who believe that unless you are at the absolute zenith of your power, you should vanish into the shadows. We have become a culture that feeds on the "tragedy" of the legacy act.

But here is the truth: There is nothing sad about a veteran getting up and going to work. There is nothing "cringe" about an icon refusing to be defeated by a health crisis or a shifting industry. The desperation doesn't belong to Ruby, Rahul, or Govinda. The desperation belongs to the social media ecosystem that needs to tear down giants just to feel tall.

[VidyaMahambare @mahambare_vidya]

Thrilled to announce my podcast, What Shapes Us, where I sit down with fascinating people to trace the 5Es behind their journeys

@sirishabee, @MituSamar, Vasanth Jayapual, and Prof @rishikesha - thank you for being amazing guests!

https://t.co/maSTCRullm

@GreatLakes_MBA

[Mitu Samar Jha @MituSamar]

Eminence Strategy is conducting a survey to understand what drives investor trust & preference (hence #Reputation) in #MutualFunds.

Your inputs will help in making report insightful.
Survey link:
https://t.co/vnedF57wEz

All responses will be anonymous.

[Peak Lyricism @yoonshabnami]

"Atif Aslam singing live" has got to be one of my favorite genre.

[James Clear @JamesClear]

Being yourself is a continuous effort.

There is always another expectation placed upon you, another person pulling you toward their preferences, another nudge from society to act a certain way.

It's a daily battle to be yourself, not merely what the world wants you to be.

[Mitu Samar Jha @MituSamar]

Do #advertisements influence long term #reputation of companies? Anupam and I discuss the details using examples of #Zara, #Amul and layershot.

[Bingepods by Ideabrew Studios @bingepods]

Discover how three iconic brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation on this episode of #ReputationMatters with @mitusamar and @b50.
https://t.co/7xsfyZv067

[SCoRe @SCoReInd]

We’re excited to welcome @MituSamar, CEO of @eminencesays for an insightful Masterclass with our students
Mitu brings over 2 decades of experience in brand positioning & reputation management having led various corporate giants like CRISIL, Standard & Poor's & ICICI Prudential MF

[Mitu Samar Jha @MituSamar]

#WorkCulture or as at @eminencesays we call it #WorkplaceCharacter plays a strong role in shaping #reputation of a company. @b50 and I discuss the details in the latest episode of #ReputationMatters.

[Bingepods by Ideabrew Studios @bingepods]

🚩 Spot the red flags at work! Is your team environment toxic, or is it a company-wide issue? Discover how to identify critical workplace issues in our new episode. @b50 @MituSamar #ReputationMatters #WorkplaceWellbeing #ToxicLeadership #EmployeeAdvocacy #podcaster #Corporate

[Bingepods by Ideabrew Studios @bingepods]

🚩 Spot the red flags at work! Is your team environment toxic, or is it a company-wide issue? Discover how to identify critical workplace issues in our new episode. @b50 @MituSamar #ReputationMatters #WorkplaceWellbeing #ToxicLeadership #EmployeeAdvocacy #podcaster #Corporate

[Mitu Samar Jha @MituSamar]

@Debaprasaddhar Yeah, absolutely! You know me well, Deba :)

[Mitu Samar Jha @MituSamar]

All my favourites in one frame.

#NatureTherapy #NaturalHealing

[Mitu Samar Jha @MituSamar]

#NottingHill
My favorite movie n I love it for many reasons, including one key learning on #CrisisCommunication

Newspapers (now internet) never die. News, especially negative news, about a person or a co is pulled out whenever anything is written or referred to about them.

[Mitu Samar Jha @MituSamar]

I don't belive in honors!

The real prize is the kick in discovering something and seeing people use it.

[Physics In History @PhysInHistory]

Richard Feynman explains his take on awards and honors in this 1981 BBC Horizon interview: The Pleasure Of Finding Things Out ✍️

[Mitu Samar Jha @MituSamar]

Regulators, customers n end-users are becoming environment conscious. Cos can no longer ignore the impact their ops have on planet n people. @b50 n I discuss what happened to #CocaCola wrt #environmentcrisis n how it has consistently n consciously invested in bldg its #reputation

[Mitu Samar Jha @MituSamar]

@mimansashekhar Music, songs, chemistry, plot...all of it...one of my all time favourites
#RHTDM

[Mitu Samar Jha @MituSamar]

A board must reckon that succession planning shouldn't b done as an outcome of an event like resignation or retirement of the CEO or senior leaders. There should be a framework to ensure succession planning is in place to meet with any kind of eventuality.

#ReputationMatters

[Mitu Samar Jha @MituSamar]

New episode alert!

Anupam and I discuss about #Crisis arising out of poor #successionplanning...do watch this episode and share your feedback.

#ReputationMatters

[Bingepods by Ideabrew Studios @bingepods]

In this informative episode of Reputation Matters, host @b50 discusses with @MituSamar , founder of Eminence Strategy Consulting the complex world of succession planning in corporate India.
This episode is a must-listen for anyone
#corporate #business
https://t.co/y61GhokhoG

[Mitu Samar Jha @MituSamar]

Being afraid of our parents
And
Praying for our parents

We finally grew up.

I so not want to grow up anymore!

[Mitu Samar Jha @MituSamar]

Promoters of prominent family owned businesses must remember that the companies they represent outlive them. Plus, these companies influence the lives of varied stakeholders, not just the promoter families. Public family feuds damage corporate #reputation beyond measure.

[Bingepods by Ideabrew Studios @bingepods]

Two crucial factors family business owners must consider before making their family disputes public.

Check out this fascinating episode on YouTube and tune in on all podcast platforms.
@MituSamar @b50

#enterprise #podcast #family #smallbusiness #corporations #financialchoices

[Mitu Samar Jha @MituSamar]

Have you leveraged the RACE framework for building your #reputation? Try it out.

#ReputationMatters