Farhana Miza Khairul Muhsein

PR Student

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Thank you so much!! This class has been extremely fun, exciting and super informative. Slightly sad that there won’t be anymore classes like this.

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 A crisis manual would be very beneficial to an organisation and every organisation should have one. It should contain solutions, steps to follow and contact information of people working in media #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Yes because the team can come together explain their strengths, weakness and understand how the crisis happened and what they can do in the future to prevent it #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 A definite no because each platform has its own tone and language

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 I agree, the human touch can quickly calm angry commenters for some time

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 1. Address the fundamental problem
2. Assist those directly affected
3. Turn off social media updates
4. Involve employees
5. 2-way communication with those indirectly affected
6. Manage the media & other communication channels #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 I will always respnd swiftly, engage to find the solition, be authentic and show character, be honest when not knowing the answer and finally I will attribute the posts to the organisation I’m handling #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Reputation is intangible, comes from organisation’s actions, exist with the context of competitors, reputation is how stakeholders with little info on the organisation decide to trust it and reputation is based in on organisation’s relationships and communications #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Different people have different definitions of corporate reputation but it all comes done to the word trust. The trust of the people in an organisation’s ability to deliver on its promise #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 When there are an increase in shares, many people are commenting with negative sentiment, the comments are causing reputational damage and if the post being shared by influential people or sites, it has reached a critical mass on social media #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Contain and define the problem, centralise the information flow, isolate the crisis communication team, plan for the worst, don’t depend on one individual, resist the combative instinct, understand the media’s purpose, remember the stakeholders and identify allies #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Acute crisis happens suddenly, without anticipation while chronic crisis happens slowly, bubbling on the outside until it boils and bursts if not managed correctly #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Thank you so much for teaching participatory culture this way. This was fun! #curtintmschat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 I rarely post on social media, maybe only 4 times a year but when I do it is a mix of both desire and interest to share content about my life. I’ve never done anything to diminish trust in an organisation or person other than myself #curtintmschat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 The first and foremost way to build a strong participatory culture is to make it easy for people to join. Then, a strong culture for sharing, an informal mentorship, a believe consumer’s contribution matters and a strong social connection all come in #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Instagram and recently, TikTok are definitely social media platforms that could be used to tell a story or enhance a brand. Both platforms make use of hashtags, sharing, comment sections and the easiness to respond through different media channels #CurtinTMSchat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 An audience can be a co-creator of the story and that’s when they become prosumers. Consumers that are actively producing and expressing their creativity inspired by a brand’s campaign through different media channels become prosumers #CurtinTMSchat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Q4: Well before learning the terms definition, concept and application in the module, I could only deduce from the term what it meant without seeing how its applied. Now, I understand that participatory culture is more actively occurring especially on social media. #CurtinTMSchat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Q3: I have only ever heard of this term in my first year of studies. Never before that but it was interesting to learn what it means! #CurtinTMSChat

[Farhana Miza Khairul Muhsein @MizaMuhsein]

@ReneeRalph5 Q2 i know that participatory culture is a two way street and that it needs effort from both side to work successfully #curtintmschat