A best practice crisis response will mean:
1. No need rebrand the organisation
2. the organisation has used its supportive relationships
3. on-going trust is built from consistency
4. online blogging, continue after a crisis, remains balanced
4. Have supporters #curtintmschat
@taylor_duck1999 Be direct β respond to each and every tweet;
Personalisation - each tweet responded personally to the customer
Firefighting - responded quickly
Rising above it
Be gracious β take those compliments and thank people. #curtintmschat
How to handle negative comments? 1. Take it offline. 2.Keep it online. 3. Post positive content. 4. Offer apology and solution. 5. Use your 'fans'. #curtintmschat