adiyatul izyan ismail

Public Relation Techniques Student

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 Thank you for the interactive class & set of interesting questions. It was fun to read different answers from my fellow classmates regarding the questions you posted. Thank you for your time & for the reading materials given. #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 It is very important for an organization to have a crisis manual so that employees will know what to do in terms of crisis. Having a manual will save time for organizations because of the manual addressing all the information & solution #CURTINTMSChat

[Renee Ralph @ReneeRalph5]

A best practice crisis response will mean:
1. No need rebrand the organisation
2. the organisation has used its supportive relationships
3. on-going trust is built from consistency
4. online blogging, continue after a crisis, remains balanced
4. Have supporters #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 Yes. It is important to debrief and evaluate after a crisis situation. This is will help in understanding the what, why, how, when, & where things go wrong. Thus, allowing them to configure better strategies for the future & preventing the same issue to arise again #CurtinTMSChat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 No. Different social media platforms offer various ways of writing & engaging to their audience. So the best way to effectively communicate & diminish the problem is by having 2-way communication & no other parties included. #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 Agree. As mentioned before, transparency in your organization amongst yourself, employees, and stakeholders are crucial as it will enable you to mitigate & dismiss the matter in a timely manner. #curtintmschat

[Renee Ralph @ReneeRalph5]

Speak like a real person during a crisis #curtintmschat

[Renee Ralph @ReneeRalph5]

#curtintmschat Key Communication Crisis Priorities

[Renee Ralph @ReneeRalph5]

Key points to consider during a crisis #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 address the fundamental problem, assist & care to those affected, turn off social media updates, inform & involve employees, two-way comm between those that are indirectly affected & manage the flow of media & other channels. #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 Do not add fuel to the fire by keeping it online rather opt for number 4 whereby you offer a solution and you apologize. #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 1. Always address the matter
2. Be engaging (deleting a post is not engaging FYI)
3. Be authentic, consistent & timely
4. It's okay if you do not know how to respond (you are going to find out but make sure you do so in a timely manner)
5. Attribution to your post
#curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 I agree. An organization that builds up upon the transparency of their company as well as acknowledging negative/positive feedbacks will give them a strong reputation amongst their clients and shareholders. #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 5 aspects of Reputation: reputation is intangible, reputation comes from the actions & behaviors of an organization, reputation is considered a context or competitive offerings, reputation is about trustworthiness & reputation is about an organizations credibility
#curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 Corporate rate reputation has various definitions however it is defined as the beliefs or opinions that are generally about an organization or someone. It can be measured via credibility, trustworthiness, responsibility, and reliability. #curtintmschat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 Is shared by influential people, the likes/ comments of the people, are these comments positive or could cause damage & increase in shares #CURTINTMSChat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 contain the problem, define the problem, centralize information flow,isolate the crisis comm team from daily business, plan for the worst, don't depend on anyone, resist the combative behavior, understanding the media, remembering stakeholders & identify allies #CURTINTMSChat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5 The difference between an Acute Crisis and Chronic Crisis is that an Acute crisis is sudden (not anticipated) whereby a Chronic crisis is of issues that are not managed properly which will eventually then turn into a crisis. #CURTINTMSChat

[adiyatul izyan ismail @AdiyatulI]

@ReneeRalph5