Top Tweets for #CURTINTMSChat
@ReneeRalph5 Absolutely no! Company should take noted on different platform has different way of languages, and also different type of audience. Every platform should be engaged differently ;)
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@ReneeRalph5 Yes, it is imperative that an organization has a crisis manual! It will contain crisis scenarios and resources on how to manage them CMIIW #CurtinTMSChat
@ReneeRalph5 Yes, I think it is important to investigate a crisis as the underlying issue of the crisis be exposed. This way, we'll be able to solve the issue without missing any steps.
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What about a crisis manual? Is it important to have in an organisation? What should it contain? #curtintmschat
A best practice crisis response will mean:
1. No need rebrand the organisation
2. the organisation has used its supportive relationships
3. on-going trust is built from consistency
4. online blogging, continue after a crisis, remains balanced
4. Have supporters #curtintmschat
@ReneeRalph5 Totally agree on that, as the Internet world is a very powerful marketing tool.
Information spreadability is fast and wide yet it can go wrong instantly. Thus, corporate should be think throughly before post anything online.
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@ReneeRalph5 Customers will think you are ignorant to their comments, turning two-way communication into one way which will disengage your customers while bring down reputation.
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Evaluation of a crisis. Is it important to debrief? Yes or No. Why? #curtintmschat
@ReneeRalph5 No. Different social media platforms offer various ways of writing & engaging to their audience. So the best way to effectively communicate & diminish the problem is by having 2-way communication & no other parties included. #curtintmschat
@ReneeRalph5 1. Reputation is regarded as intangible.
2. It comes from the actions and behavior of a company.
3. It is treated as a context or competitive offering.
4. Trustworthiness is important.
5. Reputation is about an organization's credibility.
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When using social media during a crisis, do you cut and paste from different social platforms? Yes or No? #curtintmschat
@ReneeRalph5 Agree. As mentioned before, transparency in your organization amongst yourself, employees, and stakeholders are crucial as it will enable you to mitigate & dismiss the matter in a timely manner. #curtintmschat
@ReneeRalph5 Corporate reputation in the digital age is the sum of all the views and beliefs held about the company based on its history and its future prospects compared to their competitors but just digitally.
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Speak like a real person during a crisis #curtintmschat
Key points to consider during a crisis #curtintmschat
#curtintmschat Key Communication Crisis Priorities
@ReneeRalph5 The 10 principles are to be available and proactive with all key audiences and act swiftly. Making sure employees know the news directly from you and working well with the media. It is also important to have the mindset that "perception is reality".
#curtintmschat
What are your communication crisis priorities? There are 6 steps. #curtintmschat
@ReneeRalph5 5 key aspects are:
1. communicate with your employees
2. engage with your clients
3. reacting to investor concerns
4. work with government
5. partnering with the media
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