Amber Bernard

[Big Bird @BigBird]

I got the COVID-19 vaccine today! My wing is feeling a little sore, but it'll give my body an extra protective boost that keeps me and others healthy.

Ms. @EricaRHill even said I’ve been getting vaccines since I was a little bird. I had no idea!

[WA Police Force @WA_Police]

The moment Cleo was rescued 👏

[Amber Bernard @AmberBernard__]

@ReneeRalph5 Extremely important. It can allow you to identify what you did well and what could have been done better. It is crucial when it comes to strengthening a response if another crisis were to happen.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 No, because each platform may target a different group/audience and serve a different purpose, It is important to reinforce info across sites, however, your information needs to cater to each social media platform in order to strengthen your crisis response.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 1. Always respond
2. Engage with followers
3. Be authentic
4. Offer an apology
5. Take it offline if you need to

[Amber Bernard @AmberBernard__]

@ReneeRalph5 1. Reputation is intangible
2. Reputation comes from the actions/ behaviours of an organisation.
3. Considered in context to competitors or competitive offerings
4. The way stakeholders know about an organisation
5. based on the orgs behaviours/communications/ relationships.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 Corporate reputation has many definitions, however, it can be defined as an organisations ability to deliver on its promises, which relates to trust. It can be measured by credibility, trustworthiness, responsibility and reliability.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 There will be -> an increase in shares, lots of people commenting negative comments, the comments are likely to cause damage to reputation and the post is being shared by influential sites/ people.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 1. Contain the problem
2. Define the problem
3. Centralise info flow
4. Isolate crisis comms team
5. Plan for the worst
6. Don't depend on a single person
7. Resist the combative instinct
8. Understand media purpose
9. Remember stakeholders
10. Identify allies

[Amber Bernard @AmberBernard__]

@ReneeRalph5 An acute crisis is usually sudden and not anticipated, while a chronic crisis is an issue that hasn’t been managed, which as a result turns into a crisis. #curtintmschat

[Amber Bernard @AmberBernard__]

@ReneeRalph5 I post for both these reasons, I enjoy sharing my thoughts and starting discussions with people who think similarly. I also think social media is an important way to share news and resources. #CURTINTMSChat

[Amber Bernard @AmberBernard__]

@ReneeRalph5 Definitely through Jenkins five principles but I believe the most important element in building a strong participatory culture, is through feeling encouragement and a strong social connection with one another. This can be achieved by getting people involved with polls etc.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 Tiktok initially comes to mind, it has a wide audience and can allow users to tell a quick story in an extremely creative and effective way. #CURTINTMSChat

[Amber Bernard @AmberBernard__]

@ReneeRalph5 Yes, this happens when they become prosumers/co-creators. This is where users don't just limit themselves to sharing content but contribute to its development. #CURTINTMSChat

[Amber Bernard @AmberBernard__]

@ReneeRalph5 #CURTINTMSChat Participatory culture means a new means of digital communication that allows audiences to participate in creating a brands reputation.

[Amber Bernard @AmberBernard__]

@ReneeRalph5 I have heard the term before in my other PR units #CURTINTMSChat

[Amber Bernard @AmberBernard__]

@ReneeRalph5 #curtintmschat
Strong participatory culture has 5 key elements:
1. Low barriers to entry
2. Strong culture for creating/sharing
3. An informal mentorship
4. Members believing their contributions matter
5. Feeling social connection

[Amber Bernard @AmberBernard__]

@ReneeRalph5 Participatory culture allows audiences to participate in creating a brand or organisation's reputation through the internet and social media.

[Amber Bernard @AmberBernard__]

#Prtechniques has shown me the vital role that PR practitioners play within a company. #CurtinPRDegree

[Amber Bernard @AmberBernard__]

#PRTechniques #CurtinPRDegree