Mobile Industry Eye

Global mobile news, insights and data blog. Life through the mobile lens edited by @infomobster

[Mobile Industry Eye @MobileIndEye]

"...brands must not take the engaged, ‘dialled-in’ consumer for granted; audiences still expect relevant and authentic ads." Shanil Chande, commercial director at @hawkplatform weighs in on #advertising in the #metaverse in our latest EYE Views piece >> https://t.co/sUmM0mk1Ho

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New post: LoopMe secures $120m investment from Mayfair Equity Partners https://t.co/g9n4RcLG3I

[Mobile Industry Eye @MobileIndEye]

The @kochava Summit Series kicks off next week - 5 essential talks to equip #advertisers with growth strategies for 2022 and beyond. Reg here for free » https://t.co/02sg1x5Yln via @MobileIndEye

[Mobile Industry Eye @MobileIndEye]

New post: Adnami appoints Jørgen Gosvig as CFO https://t.co/0VB3zePdSk

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New post: App Annie: Consumers spent a record breaking $170 billion on apps in 2021 https://t.co/cMek1Tsjtz

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New post: Online retail’s worst ever year for growth was actually pretty good https://t.co/kcOUyAzRPX

[Mobile Industry Eye @MobileIndEye]

"The opportunity for brands will come down to how engagement will be measured and how brands will leverage the metaverse across their advertising objectives."
@kochava's Brian Cox discusses advertising in the metaverse in our latest post >> https://t.co/sUmM0mk1Ho

[Mobile Industry Eye @MobileIndEye]

New post: Hawk Platform launches Hawk Surveys to provide granular insights and ROI for advertisers https://t.co/C3bWsTnw3N

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New post: Integral Ad Science appoints Csaba Szabo as EMEA MD https://t.co/4HulY3Io42

[Mobile Industry Eye @MobileIndEye]

@kochava's Summit Series kicks off on Jan 18th - essential for any in the digital ad ecosystem. Session 1 includes economist John List and Kochava CEO Charles Manning, looking at growth and innovation. Register free and check out the other sessions here > https://t.co/02sg1x5Yln

[Mobile Industry Eye @MobileIndEye]

"...Harness these new opportunities to entertain and engage people but don’t be intrusive." Ad wisdom from James Chandler, CMO at @IABUK in our latest post on #Advertising in the #Metaverse.
https://t.co/blNecYJgIH

[Mobile Industry Eye @MobileIndEye]

Kochava's Summit Series kicks off on Jan 18th with a session looking at how to accelerate growth in the year ahead. Register free and check out the other sessions here >> https://t.co/02sg1x5Yln

[Mobile Industry Eye @MobileIndEye]

EYE Views: Advertising in the metaverse with comment from @kochavaofficial @AdInMo_Media @Anzu_io @IABUK and many more #advertsing https://t.co/sUmM0mk1Ho via @MobileIndEye

[Mobile Industry Eye @MobileIndEye]

New post: EYE Views: Advertising in the metaverse https://t.co/Oa30n02phZ

[Mobile Industry Eye @MobileIndEye]

New post: VidMob: Creative choices like a model’s eye gaze have a measurable impact on video ad performance https://t.co/O9tbPDyptV

[Mobile Industry Eye @MobileIndEye]

New post: IAS acquires Context to enhance media classification for advertisers https://t.co/2uNDjgB2RD

[Mobile Industry Eye @MobileIndEye]

New post: Kochava Summit Series – Session 1: Accelerating Growth in 2022 and Beyond https://t.co/oaXtDMTkaa

[Mobile Industry Eye @MobileIndEye]

New post: Smart AdServer launches its curation platform https://t.co/E8HSWG77RE

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New post: Ogury and The Trade Desk partner to offer privacy-focussed programmatic mobile ads https://t.co/44LY4EdqdA

[Mobile Industry Eye @MobileIndEye]

New post: Infobip processed 4.23 billion e-commerce messages during Cyber Week https://t.co/jGGASUjJko