.@SportsonPrime reports an all-time #NASCAR viewership record from Sunday's Coca-Cola 600 at Charlotte.
-Average of 3.06 million viewers, up 12% vs. the 2025 race that was not weather impacted.
-Race coverage peaked from 9:15-9:29 p.m. with 3.73 million viewers, 15% up on last year's max viewership.
-All key demos under age 55 were also up compared to NASCAR Cup Series races on linear TV this season.
-Prerace show show 1.41 million viewers, another Prime record.
-71-minute Postrace show also saw a record average of 1.12 million viewers
#CocaCola600 #NASCAR
Prime Video says it averaged 3.06 million viewers for Sunday's Coca-Cola 600 at Charlotte. It is the most-watched race on Prime to date, and up 12% from last year's Coke 600.
(According to Nielsen's Big Data + Panel measurement.)
NASCAR held an industry call Friday morning after Kyle Busch's passing to discuss the weekend at Charlotte. Mike Forde, on Hauler Talk, said Bubba Wallace chimed in with:
"He goes, 'Hey, OD, I think I have the perfect idea. To honor Kyle, I think what he would want is to raise the horsepower level this weekend by 100.'"
The time Kyle Busch started screaming "Nascar is going against the Constitution and Freedom of Speech!" after he got penalized for giving the middle finger (literally) to Nascar officials 😂
Our hearts are broken for Samantha, Brexton, Lennix, and the entire Busch family. Kyle was an incredible competitor, teammate, husband, father, and son whose impact on NASCAR will never be forgotten.
The Gibbs family and everyone at JGR are lifting the Busch family in prayer.
Kyle and I had a really challenging existence for many years. But we luckily took the time to figure out our differences and that was something he instigated with a conversation in his bus around how we each managed our racing teams. I was super eager for us to get on better terms. But it was he who made the effort for that to be possible. We did some media together also to laugh through some of the things we put each other through many years ago. Most recently we had even been discussing him running my Late Model at Wilkesboro this summer. He seemed extremely happy and we had planned to meet up next Thursday to get his seat to the shop. He laughed over the idea of his fans and JRM fans having to cheer in unison during that race.
Kyle was one of the greatest drivers in NASCAR history. No one can deny that. But he was also a father, a husband, brother, son, and a friend to many. My heart is broken for the Busch family. I will never be able to make sense of this loss but I am thankful that we had found a way to become friends.
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old.
We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.