AI copy is quietly stealing your sales right now.
I broke down a classic Eugene Schwartz sales letter below to show you what high-converting, human buyer psychology looks like.
If you have a landing page, email, or ad that you aren't confident in:
Follow and DM it to me.
Rather than spending hours focusing on specific "demographics"
step out of your own mind and enter the mind & reality of the target reader.
Become the voice inside their mind soothing all their objections.
Then write a landing page that cuts straight through their soul.
If you’re letting AI write your copy from scratch, good luck.
It’s going to sound like a pushy, robotic salesman every time.
But using it as an elite editor to sharpen your angles and improve flow?
That’s the move.
Gemini has been an absolute cheat code for this lately.
Gary Halbert once wrote an ad for a dentist.
Imagine trying to sell something everybody hates.
But for Gary, it was no problem.
He spent just 25% of the letter talking about the dentist.
The other 75% was spent amplifying the shame of bad teeth
and tying it directly to our deepest human instinct: social validation and class status.
Bragging about the dentist’s credentials wouldn't move a single soul.
So he sold the privilege of looking wealthy every time you open your mouth.
He sold a "Million Dollar Smile."
Rather than spending hours focusing on specific "demographics"
step out of your own mind and enter the mind & reality of the target reader.
Become the voice inside their mind soothing all their objections.
Then write a landing page that cuts straight through their soul.
There’s a phrase that roughly doubles how many people say yes to you, and it sounds like it should do the opposite.
The phrase is “but you are free to say no.”
Researchers tested this in different countries, on the street, at doors, over email… And the request that ends by telling the person they’re free to refuse gets close to twice the compliance.
Now, why would reminding someone they can walk away make them stay?
Because most resistance has nothing to do with what you’re asking for.
It’s about feeling cornered.
When someone feels they’re being pushed, a part of them pushes back, even when the offer is good for them.
So when you say “but you’re free to say no,” there’s nothing to push against. And the pressure disappears, which means the person can look at the request itself instead of defending themselves.
Which is exactly what you want in your Copy…
Not a reader who feels cornered, but one who feels free to close the tab, and prefers to keep reading.
Now, that doesn’t mean you sit back and let him leave.
Sure, he’s free to say no…
But will he, when you show him what that will cost him?
What will another year, another decade, of dealing with the same problem bring about?
What will that say about him?
How will his loved ones see him?
How much money will that cost him?
What kind of opportunities will he miss?
Do this and you get the benefit of giving him a real choice, with no pressure from you, all while making sure he leans heavily toward the yes.
@Coach__Tarp Hi Coach Bradley, I rewrote your Gumroad sales page to really showcase your 2x TAPPS State Titles and that defensive mastermind angle.
If you want to check out the doc, shoot me a DM I'll send it over.
Then if you like it, feel free to use it 100% free of charge.
Are you quietly ignoring this problem in your business?
You get 1,000 visitors a month on your landing page with a 1% conversion rate.
Why..?
80% of readers leave the second copy sounds like generic AI.
On a $100 offer, that’s $4,000+ in someone else's pocket every month.
Drop your site link in my DMs.
I’ll audit it for free and tell you where your copy loses trust.
An underrated way to improve your copywriting skills that I don’t see talked about enough on X…
Reading self-help books.
They don’t just share information.
• Curiosity gaps (making you want to know the outcome)
• Stories instead of lectures (so lessons feel memorable)
• Specific examples people can picture themselves in
• Open loops that make you want to discover the next idea
• Universal human desires like recognition, respect, and belonging.
Cold traffic doesn’t wake up thinking about your offer.
So what’s the fastest way to grab their attention?
Use powerful identity hooks.
��Future millionaires all have this one specific thing in common…”
“For people who know they are above average but still single...”
“For the person who refuses to stay average…”
“For guys who finally look like they lift…”
“For the ambitious people tired of being overlooked and underpaid…”
“If your own mind feels like the enemy, this message is for you…”
“For the obsessed, driven people who work even when no one is watching…”
“For high-performers who are ashamed of their current level of impact…”
“This is for people who feel called to something much deeper…”
“This is for people tired of saying ‘I wish I could speak this language’…”
“For those who refuse to accept ‘aging gracefully’…”
“This is only for those who refuse to be an easy target…”
“For those who want to inject fear instead of feeling it…”
“This is for amazing parents who want respectful, high-achieving kids…”
Cold traffic will stop scrolling when your message reinforces their identity.
Which hook resonates with you most?
What happened to your potential sale?
Well, Kevin sensed that AI was used on your landing page...
...and now he has run off with money that should have been yours!
If Kevin can sense that AI was used, that means 85% of the people visiting your page are feeling the exact same thing.
So let's think about this:
How much money are you realistically throwing away?
Let's do the math.
Say your offer is $100, and you get 1,000 visitors a month.
You could be getting a good 5% conversion rate which leaves you with $5,000 per month.
However...
If 85% of people leave because your copy made them feel unsafe then you're not landing 50 sales.
You're landing 7 or 8.
That's cuts out around $4,250 a month.
Is it worth the risk NOT to get a second opinion on your copy?
Let's start making the readers feel comfortable with your landing page.
DM me your copy:
I will review it for free and read it exactly like a customer would.
If I start to feel uneasy reading your copy, 95% of your traffic will too.
And that is money being ripped right out of your hands.
You can ignore the fact that your landing page might be bleeding money...
...or you can get a free breakdown review with zero risk.
DMs are open!
Empathy is the ultimate copywriting superpower.
Researching & collecting hours of data builds the avatar.
Empathy lets you truly connect and understand them.
@nicktheriot_ Yep.
After all that evidence, if you're a great empath, you can actually step into the target audience's current reality and ask yourself:
"If I was in this position, why would I buy this?"
"What problem would it actually solve for me?"
What happened to your potential sale?
Well, Kevin sensed that AI was used on your landing page...
...and now he has run off with money that should have been yours!
If Kevin can sense that AI was used, that means 85% of the people visiting your page are feeling the exact same thing.
So let's think about this:
How much money are you realistically throwing away?
Let's do the math.
Say your offer is $100, and you get 1,000 visitors a month.
You could be getting a good 5% conversion rate which leaves you with $5,000 per month.
However...
If 85% of people leave because your copy made them feel unsafe then you're not landing 50 sales.
You're landing 7 or 8.
That's cuts out around $4,250 a month.
Is it worth the risk NOT to get a second opinion on your copy?
Let's start making the readers feel comfortable with your landing page.
DM me your copy:
I will review it for free and read it exactly like a customer would.
If I start to feel uneasy reading your copy, 95% of your traffic will too.
And that is money being ripped right out of your hands.
You can ignore the fact that your landing page might be bleeding money...
...or you can get a free breakdown review with zero risk.
DMs are open!
Grab a coffee and watch this copywriting psychological breakdown.
I pull apart a legendary sales letter by Gary Halbert line-by-line to show you the exact psychology that makes people buy: