Monojoy

Storyteller | Making the complicated oddly obvious

[Anish Acharya @illscience]

https://t.co/BNnRp4EMsP

[Monojoy @Monojoy]

More volume, less substance. An oddly obvious consequence of a digital world choked by text generated by mindless robots, regurgitated ad infinitum.

For considerably less volume and a bit more substance, take a detour to https://t.co/ZnC76Wyasi

[Gitana @Gitana1369877]

"We live in a world where there is more and more information, and less and less meaning."
— Jean Baudrillard

[Monojoy @Monojoy]

@thatguybg memory

[Monojoy @Monojoy]

watch this space 👀

[𝚃𝙷𝙴 𝚆𝙷𝙸𝚃𝙴 𝚁𝙰𝙱𝙱𝙸𝚃 @thewhiterabbit]

📲✨😲😊

[Monojoy @Monojoy]

@parrysingh @parrysingh ia this the Wharekauhau Country Estate?

[Monojoy @Monojoy]

@jilpanz Strange to overlook Asia’s biggest book fair.
India’s largest literary gathering.
The International Kolkata Book Fair.
3 million+ visitors.
₹300 million+ in sales.
No spectacle. Just millions buying books.
"Indians don't read"? My foot.

[Anantha Padmanabhan @jilpanz]

https://t.co/QdgRfj5LIJ

[Nabeel S. Qureshi @nabeelqu]

In general, you have the conversations you deserve to have.

If a conversation is boring for you it’s up to you to take it to a more interesting place. You can usually be more spicy/daring than you think.

Some entertaining Werner Herzog examples of this:

[Monojoy @Monojoy]

@felixleezd @ADPList Yes, please

[Monojoy @Monojoy]

@creation247 🎄

[Monojoy @Monojoy]

🥚 Same egg. 12 ways.
Your message works the same way.

If it’s poached when they want scrambled,
it’s not getting eaten.

💬 One idea = many formats
👁️ Visuals shape taste
📣 Format matters

Serve it right.
🍳 https://t.co/jkNSBOuCX0

[Monojoy @Monojoy]

A 5th grader wrote to @TheEconomist

“If you can’t find good news,
maybe draw some pictures or comics.”

Honestly?

That’s a better content strategy
than most brands have.

Balance the bleak with a wink.
Anchor the heavy with humor.
Let the visuals do some lifting.

Thanks, Maya.

[Monojoy @Monojoy]

@guardian 🔴 It all began with a dot. Literally. https://t.co/hjIBNPRUHn

[Monojoy @Monojoy]

Before content, before language—
there was a dot.
A brain saw a face.
The eye decided it mattered.
Still does.
ᯓ https://t.co/jkNSBOuCX0

🔗 Link to @guardian story in the comments.

[Monojoy @Monojoy]

AI writes fast.
But it still can’t sound… human. 🤖

Too much content still feels like a press release in a hoodie.

People don’t want jargon.
They want voice, vibe, and a wink. 😉

Let’s make your message sound (and look) human again.
🖋️ https://t.co/jkNSBOuCX0

[Monojoy @Monojoy]

"A drawing can save you some serious linguistic mileage.

When a set of directions gets complicated, who doesn’t reach for pen and paper and scribble out a rough map?"

~ Dan Porter

When words fail, try a visual.
Sometimes, the right pic can land where a thousand pitches don’t.

[Monojoy @Monojoy]

We think success is a bullseye.
One perfect shot.

But it’s actually this:
A lot of arrows.
A lot of misses.
A lot of still trying.

Seth Godin said:
“The person who fails the most, wins.”

🎯 Fail proudly.

And when words fail to stick?
Try a picture.

ᯓ https://t.co/jkNSBOuCX0

[Monojoy @Monojoy]

“I love you like 20 tyrannosauruses on 20 mountaintops.”

From Bird by Bird by Anne Lamott.

A sentence that’s basically a picture.
A feeling.
A mountaintop moment.

[Monojoy @Monojoy]

While most are busy polishing templates,
Dan draws a box, two arrows, and takes over the room.

There’s a lesson here.
You don’t win attention by adding noise.
You win it by being different—and real.

https://t.co/EZpBoaXlZk

[Monojoy @Monojoy]

This is a slide from Dan Kennedy.
Not a parody.
Not 1996.
A real talk, from last year.

“No expense spared,” he jokes.
But the thing is—
he doesn’t need to.

Because what he’s saying is clear.
And the visual?
Unpolished. Direct. Memorable.

🎥 Original clip in comments, cued up.