Joshua

Selling on Amazon since 2015, successfully launched 200+ products. Exited first brand, scaling second & helping others to do the same with

[Joshua @MoonadsJoshua]

A client just hit $25K profit in 2 days during Prime Days.

It wasn’t magic—just some smart strategies we put in place.

If you’re selling on Amazon, here’s a breakdown of how to approach Prime Days based on your product type:

1. High Margin Products

Run Prime Exclusive Discounts or Prime Day Deals.

Increase PPC bids significantly—conversion rates (CVR) will spike, so it’s worth the investment.

Keep an eye on margins for PPC sales, but don’t hold back too much. Organic sales will get a boost from Prime Day PPC, lowering your overall TACOS and increasing overall profit.

High CVR sales will improve your organic rankings, giving you long-term benefits.

2. Low/Medium Margin Products

For these, the goal is more about survival (making similar profits at lower margins) or investing in ranking the product up.

Run Prime Exclusive Discounts or Prime Day Deals.

If you want to rank, increase PPC bids and aim to break even during Prime Days.

For profit, pause high ACOS campaigns and focus on lower ACOS ads.

Even with lower ad spend, the CVR bump will help maintain or improve your rankings.

If you skip the deals, your CVR and CTR will drop, putting you at a disadvantage and will most likely end up hurting your organic rank.

[Joshua @MoonadsJoshua]

Amazon DSP doesn't work.

We spent $85,000 on Amazon DSP so you don't have to.

After controlling for seasonality, price changes, and PPC spend, DSP's coefficient on sales was +0.014.

That's functionally zero.

The DSP console showed beautiful ROAS. The actual incremental lift? Nothing.

The attribution model is doing the heavy lifting, not the ads.

If you're running DSP, don't trust the console. Run your own regression. Feed Claude:
• Daily DSP spend
• Google Trends (seasonality)
• Daily sales, PPC spend, profit, price

This was for a high-priced consumable, Amazon-native brand.

[Joshua @MoonadsJoshua]

@RealSlimTim Exactly the same issue here, we ended up doing totally irrelevant tests because a test report was needed. Nothing happened.

[Joshua @MoonadsJoshua]

Amazon is about to destroy $60K of our inventory over an incorrect “restricted product” flag.

We also have another $160K worth of units sitting in AWD that are now unsellable.

This ASIN did $1.57M in sales in the last 12 months.

We submitted all required lab-tested safety documentation and clearly explained why the restriction is incorrect (assuming anyone actually reads it).

The review has been stuck for nearly a month.

Now auto-disposal is triggered. No way to stop it.

Even after we were told it wouldn’t be destroyed.

There is no battery. No electronics. No overheating risk.

Has anyone found a real way to escalate these cases?

We’ve been selling on Amazon for 11 years and have done over $40M on the platform, and situations like this can still wipe out an ASIN overnight with no clear reason.

No meaningful appeal process. Just bots, SOPs, and no way to reach a real person to review a $1.5M/year product.

@AmazonASGTG @amznsellerhelp

[Joshua @MoonadsJoshua]

@amznsellerhelp Done @amznsellerhelp

[Joshua @MoonadsJoshua]

Just found out that Amazon PPC Placement Data has been (extremely) off since January 2025 across all accounts managed.

We see up to 100% more units sold in the ad group compared to the placement tab.

For now don't make placement adjustments based on short term data.

[Joshua @MoonadsJoshua]

Coding app for my agency with o3-mini and Replit whilst on a flight to see the northern lights.

Zero coding experience, stack cost $53.99 including $8.99 high-speed satellite internet for the whole flight.

What a time to be alive.

[Joshua @MoonadsJoshua]

@benleonardpro @eCommandSMB Sent you a DM on discord

[Joshua @MoonadsJoshua]

Looking to sell one of our private label brands.

- Amazon FBA, nearly all profit comes from Amazon EU
- Around $1.5MM revenue in 2024 w/ 36% YoY Growth
- Brand around 3 years old

Who do I speak to?

[Joshua @MoonadsJoshua]

@EmpireFlippers @DomFilo1 Thanks Justin

[Joshua @MoonadsJoshua]

@ecomxplorer92 Will DM you more details.

[Joshua @MoonadsJoshua]

@DomFilo1 @EmpireFlippers Thought about them but (would think, might be wrong) mainly US focussed?

[Joshua @MoonadsJoshua]

@Molson_Hart check your inventory levels per FBA warehouse + delivery times per zipcode.

Most likely what is happening is that Amazon is not distributing your inventory well across all warehouses making it impossible for them to do fast delivery.

As a result competitors are more attractive even on your branded kw since they can be delivered before Christmas.

[Joshua @MoonadsJoshua]

@busybusneiss @the_alex_d_ Fixed retainer + tiered revenue share model on growth in revenue.

[Joshua @MoonadsJoshua]

@9_by_16 Only if there is sufficient working capital to get to $1MM+/year in revenue fast and basic knowledge about how to sell on Amazon.

[Joshua @MoonadsJoshua]

For 11 clients, it was the first Black Friday/Cyber Monday working with us.

We've helped them to absolutely smash it on Amazon.

BF/CM 2023 v.s. 2024:

- 10/11 clients had increased profits
- Average increase in net profits was $5,762.39
- Average net profit growth was 334.63%

[Joshua @MoonadsJoshua]

For 11 clients, it was the first Black Friday/Cyber Monday working with us.

We've helped them to absolutely smash it on Amazon.

BF/CM 2023 v.s. 2024:

- 10/11 clients had increased profits
- Average increase in net profits was $5,762.39
- Average net profit growth was 334.63%

[Joshua @MoonadsJoshua]

@The4thWayYT

[Joshua @MoonadsJoshua]

@amazonppcguy You’re right, missed that one, definitely add BRAND as separate campaign type :)

[Joshua @MoonadsJoshua]

We used to bleed tens of thousands on Amazon ads every month.

Campaigns were a mess, metrics were all over the place, and profits were basically nonexistent.

But then we cracked the code and went from $150k to $500k monthly revenue in 12 months.

Campaign Structure BLUEPRINT👇

[Joshua @MoonadsJoshua]

@Fernand19424575 Happy to help! Hope you get value out of it :)