Morgan Beard

Washed up former sports anchor • Louisianian & Oklahoman • Proud LSU alum

[Morgan Beard @morganbeard]

Tuesday marked my last day at KTUL in Tulsa.

It also marked my last day in local TV.

From Erie, PA back to Louisiana and Oklahoma, it’s been one hell of a ride over the last seven years in the business.

I’ll miss a lot, but it’s time for a change.
#howyalldointonight #dowork

[Rory Cooper @rorycooper]

Still hits the same

[Jonathan Paula 📸 @JonPaula]

Credit where due, this is the most Presidential moment any politician has had in my lifetime. W absolutely met the moment here. I'll never forget it.

[cheyenne 🦋 @reddskyy_]

the first person to figure out you could eat in front of the tv must've been like fuck yeah fuck yes

[Dan Patrick Show @dpshow]

RIP Barry Melrose. A true pioneer in the space.

[Ray Kump @RayKump]

We have to build AI that murders us, because if we don’t, China will build it first, and I don’t want to get murdered by a computer that speaks Chinese. That would be ridiculous.

[JM @jm154575]

@PabloTorre You can just tell that Shams has 0 journalistic background. He gets fed details by agents/players/owners that they want to get out there. He’s not investigating or writing any thought provoking pieces. He’s a puppet. Shams is closer to the twitter “journalists” than Pablo

[Morgan Beard @morganbeard]

@hamids Nobody worth anything wants this shit

[Scott Rabalais @RabalaisAdv]

Some football talk. How refreshing.
Holly:
"Some people think #LSU will be a fraud this year ... you're wrong."

[Morgan Beard @morganbeard]

Sup ladies

[april 💛 @greenbaybby]

the hottest thing a guy can do is be his league’s fantasy football commissioner

[Morgan Beard @morganbeard]

@JohnJohnalytics @DoggyDadFF This is really such a broken and flawed line of thinking

[Awful Announcing @awfulannouncing]

23 years ago today, the ESPN original series "Playmakers" debuted. It was canceled after one season due to pressure from the NFL.

https://t.co/bllNO9sOyw

[Aakash Gupta @aakashgupta]

Activision paid $99.9 million for Guitar Hero's publisher in 2006, made over $2 billion off the franchise, then killed the entire genre in four years. Today that publisher's name came back from the dead to sell plastic guitars again.

RedOctane was two brothers, Kai and Charles Huang, who started out selling dance pads. They published the first Guitar Hero in 2005 and it hit $1 billion in North American sales in 26 months, faster than any franchise before it.

So Activision did what Activision does. Annualize.

In 2009 alone they shipped Guitar Hero 5, Band Hero, DJ Hero, and Guitar Hero editions for Metallica, Van Halen, and Smash Hits. Six music games in twelve months.

That playbook works for Call of Duty because a sequel only asks for $60. A Guitar Hero sequel asked you to justify the $100 plastic guitar already in your closet, and every new SKU competed with the last one on the same shelf. Genre revenue went from $1.7 billion in 2008 to about $300 million in 2010. Activision shut down RedOctane, then the whole Guitar Hero business unit.

They strip-mined ten years of demand into three.

Now the Huang brothers are back as advisors at a revived RedOctane, the studio head is a Guitar Hero veteran, and Stage Tour launches December 10 with 90 licensed songs and 180 real Gibson guitars. Fifteen years of untouched demand, and the people who invented the genre finally get a second run at it.

[Morgan Beard @morganbeard]

@PatrickjDevine @AdamKoffler okay here's your auction league podcast:
"You should bid around X amount for this player. If you want him bad, bid more, if not, let someone else overbid."

[Morgan Beard @morganbeard]

@AdamKoffler @AudieXM Because it's a fantasy league.And if you want to mirror real sports like the rest of the game, which leagues do an auction draft? You get a draft spot and you pick your team and each year it's different. I see the appeal of both but manuevering a draft takes skill and it's fun

[Morgan Beard @morganbeard]

Someone has to do it. Maybe we’ll be the reason real change happens. Until then…#Geaux

[Brennon Chapman @BrennonChapman]

Will Wade recruiting professional basketball players.

Lane Kiffin recruiting NFL players.

Private Equity.

LSU is going to single handily destroy college sports forever.

[Morgan Beard @morganbeard]

@DavidVLynch @LateRoundQB because sometimes people deserve to be told to fuck off, David

[Morgan Beard @morganbeard]

Boomer, man

[Oklahoma Football @OU_Football]

Clear eyes, full hearts, two weeks.

[Mason Home Builder @bankertobuilder]

I can’t think of a better vehicle for commuting 45 miles each way to a corporate email job via a tollway in North Texas

[Morgan Beard @morganbeard]

@Geazy252 @HOLLYWOODSPORT5 Doing cheesy exploits or running the same plays over and over isn’t being good at the game

[That Guy Rocked @ThatGuyRocked]

Mike Alstott

That guy rocked.