Mos Kerry Clement

I help freelance writers go from overlooked to in demand.
Get clients | Build authority | Sell digital products | Content at @Semrush, @Serpstat, @SocialPilot

[Mos Kerry Clement @MosClement]

It's not enough to know your competitor just published a great new #blogpost or #whitepaper. You need to step back and assess their entire body of work to generate meaningful insights that will inform your own work.

[Mos Kerry Clement @MosClement]

Your next freelance writing client might not be on a job board.

They might be running a business with a content problem you know how to solve.

• Find them
• Research them
• Pitch them

Stop waiting for opportunities to find you.

[Mos Kerry Clement @MosClement]

Stop chasing one-off writing gigs and focus on recurring freelance income.

Find brands that need consistent email marketing.

Offer to:

• Build their newsletter
• Create a newsletter content strategy
• Publish consistently
• Track results

Package it as a monthly retainer.

[Mos Kerry Clement @MosClement]

@Aully1 Sur3, it's a beautiful experience!

[Mos Kerry Clement @MosClement]

@dawnik Exactly my sentiment.

I check 3 things before pitching anyone:

1. Posting consistency
2. Engagement vs. follower count
3. Whether their content actually matches what their audience searches for

If those look fine, they don't need me.

[Mos Kerry Clement @MosClement]

Not every business needs your writing services.

Look for businesses that:

• Publish content regularly
• Sell products or services
• Have a clear target audience
• Could benefit from better content

Pitch where there's a business case, not just an email address.

[Mos Kerry Clement @MosClement]

@dawnik The real skill is knowing which decisions deserve speed in the first place.

[Mos Kerry Clement @MosClement]

@YvonneAJones That is true for pricing pages too.

You know the value math in your head, so the number feels obviously fair.

The reader sees a price with no story attached yet.

[Mos Kerry Clement @MosClement]

@Brandefined Sure... Fix the work, and the talking takes care of itself.

[Mos Kerry Clement @MosClement]

@Brandefined Absolutely, Brandefined. Even better if you can show the delta with real numbers, not just visuals.

For example:

Cut load time from 4.2s to 0.8s lands harder than a screenshot alone.

[Mos Kerry Clement @MosClement]

Businesses don't pay for words. They pay for results.

Here's your client acquisition strategy:

• Find dozen landing pages with weak messaging
• Rewrite the headline & opening section
• Send the before-and-after in a personalized pitch

Sell the outcome, not the service.

[Mos Kerry Clement @MosClement]

@dreckbaerfrau That's exactly how I see it.

[Mos Kerry Clement @MosClement]

@AbiaAnita Fantastic!

[Mos Kerry Clement @MosClement]

@Brandefined Buyers now do 70%+ of their research after first contact.

The call isn't the pitch anymore. It is the trust transfer.

Brand is what's left when the charm wears off, and buyers are alone with a search bar.

[Mos Kerry Clement @MosClement]

@Brandefined Spot on. My views are in complete alignment.

[Mos Kerry Clement @MosClement]

Your best writing clients are hiding on page 2 of Google.

Try this SEO strategy:

• Identify 15 brands ranking for valuable KWs
• Study their competitors' content
• Pitch articles that fill the gaps

Show them how better content could help them compete and rank better.

[Mos Kerry Clement @MosClement]

@Castah_ Glad to be of help.

[Mos Kerry Clement @MosClement]

Need writing clients?

Stop competing on job boards.

Do this:

• Find 15 brands without newsletters
• Show them what they're missing
• Pitch your strategy
• Offer to write 3 issues

You're not begging for work. You're bringing a business opportunity.

[Mos Kerry Clement @MosClement]

@AnthonyGaenzle 🤗

[Mos Kerry Clement @MosClement]

@MrComputerSci Hey Mike, the pleasure is all mine.

I truly appreciate your kindness and thoughtful message.

Wishing you a beautiful, productive week filled with good vibes and great opportunities.

[Mos Kerry Clement @MosClement]

@AnthonyGaenzle Couldn't have said it better myself.

[Mos Kerry Clement @MosClement]

@AnthonyGaenzle That's the point.

[Mos Kerry Clement @MosClement]

@RankWithShel That's correct, cuz AI search is routing traffic, not qualifying it.

The sites winning are the ones that match intent at the landing page.