Motion

Empower teams to make better creative decisions with performance insights 🙏

@MotionStatus for service updates.

[Motion @motionapp_]

@ugcbylizziediaz @SarahLevinger amazing work!

[Motion @motionapp_]

https://t.co/SVMIx4PFo6

[@UGCBetty(BA)/ Gen X UGC creative partner @ann_betty17327]

If you’re a UGC creator and not learning creative strategy… you’re leaving money on the table.
My Tuesday + Thursday Zooms with @motionapp_ bootcamp = time well spent.
#ugcforbrands #creativestrategy #paidadscreative #ugcmarketing

[Dr. Bianca | Gen X UGC | Content Creator @drbiancabeldini]

Had no idea how much @motionapp_ was teaching me over the past 4 weeks. As a UGC professional, my deeper understanding of ads and creative strategy has improved 100-fold. It has changed the way I think about my connections with brands and about creating ads. #ugccreator #ugcads

[Olly Hudson @oliverwhudson]

Just read the @motionapp_ 2026 Benchmarks report which validates a lot of what we do, especially the importance of volume.

Most brands are asking the wrong question about their creative, "Why didn't this ad work?"

We've been saying for years that creative volume isn't a production problem, it's a growth strategy. Motion just analysed 550K+ ads across $1.3B in Meta spend and proved it.

Only 5% of ads spend 10x+ the account average. Just 6% drive the majority of spend. Low hit rates aren't a sign of bad creative, they're a statistical feature of how performance advertising works.

The brands winning on Meta aren't predicting winners better. They're running more tests in a system where wins are uncommon. More volume = more winners. Every time.

Hit rate is also being misread. A 20% hit rate from 5 ads is not better than 10% from 50. The second account produced more winners.

Two mistakes I see constantly off the back of this:

Killing steady performers too early. They never pick up spend but they keep the account stable while new ideas compete for budget. That's not a failed test.

Chasing platform-wide trending formats. What works in fashion doesn't work in finance or health. Your category context matters more than whatever format everyone's talking about.

The question was never "how do we make better ads." It was always "how do we make enough of them."

[Motion @motionapp_]

https://t.co/1rRsRpYiQe

[Motion @motionapp_]

With Meta, the creative is the targeting. So we can see who the hook is targeting by the creative. Any technical targeting is ignored by Meta.

So Meta is using the visual and textual cues. In other words, we can see who the hook is targeting by the creative choices like creator used, text overlay etc

[Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser]

2 years ago we made these ads.

They're STILL the top performers in this account. $224K spent. Nearly 5,000 purchases.

Stop killing ads after 2 weeks because the CPA went up slightly.

Build evergreen because it LASTS.

[Hannah Houg | DTC & eComm @hannahhoug]

The creative strategy talent gap in DTC is very real 👀

Over the last 2–3 years, I’ve watched brands desperately hire for “creative strategist”… and then burn through them just as fast.

It’s the most in-demand role in DTC and the one with the highest turnover. That’s not a coincidence.

You can read every Substack.
Watch every YouTube breakdown.
Screenshot every framework.

But until you’ve been in the trenches…watching ideas fail, seeing what actually moves numbers, understanding the real cost of bad creative decisions, building hypotheses instead of vibes…you don’t really know creative strategy yet.

And that’s why I’m so excited that @motionapp_ is coming to the rescue and launching a FREE Creative Strategy Bootcamp on March 17th led by true strategists, thought leaders, and a lineup so powerful it’ll be impossible not be set up for success as a strategist in 2026:

• Janae LeVander (Caraway)
• Daniel Rivera (Harry’s)
• Jade Heritage (Calm)
• Emily Spring (DROOL)
• @DenneyDara (need I say more?)
• @SarahLevinger (consumer psychology queen)
• Plus leaders from Spacegoods, Happy Mammoth, Monks & more

This isn’t a fluff webinar series. It’s 8 weeks of live, interactive sessions with people who actually do the work!! Teaching how to think, test, diagnose, and scale creative in paid social the right way.

If you’re an aspiring creative strategist, or a brand/team trying to train internally, I’d call this a non-negotiable for 2026.

The brands and strategists that invest in real creative strategy education are the ones that will win paid social this year.

Seats are limited…and at this caliber, for free, they will go fast 👇

https://t.co/MHmObnIzpB

[Social Savannah @social_savannah]

I've never hosted a training like this...

I'm pulling back the curtain to my operations, sharing the details of my processes in a free one-hour live training with @motionapp_

Can't make it live? Sign up to get the free replay!

https://t.co/OdWbTRc1DQ

[Motion @motionapp_]

NEW FEATURE IN MOTION // Period Over Period Comparisons

Get side-by-side comparisons of any metric you care about for your ads.

Perfect for weekly reviews, seasonal analysis, and tracking whether your strategy is working or not.

Jump into your account to see the Week over Week Trends report we added (check your left sidebar).

https://t.co/AWlqHDYkAJ

[Motion @motionapp_]

NEW MOTION EVENT // January 29th

Join THE Social Savannah to see how concepts are developed, hooks are chosen, creators are directed, what gets cut, what gets refined, and why certain ads win while others never leave testing.

RSVP 👇
https://t.co/fLYfu3hOAh

[Motion @motionapp_]

Advertising concepts based on self-congruity theory from Oren John:

-Mirroring
-Contrarian Takes
-Selfish Desires

Maybe it's time you start categorizing your ads better with AI Tagging?

https://t.co/w3mo8QXXYH

[Motion @motionapp_]

Ready to steal your competitor's ad strategy?

https://t.co/azviM3mKMT

[Motion @motionapp_]

This tool uses ai to automatically tag your ad creatives.

https://t.co/w3mo8QXXYH

[Motion @motionapp_]

Learn actual Motion workflows from brands getting 3x ROAS post-Andromeda.

What you'll discover in this session:

-Which creative formats Andromeda prioritizes (and which ones it's quietly killing)
-Automated testing frameworks in Motion that align with Andromeda's learning phases
-Motion AI tools that identify Andromeda-friendly creative patterns

RSVP here:
https://t.co/IBmj6EUTSd

[Motion @motionapp_]

AYO NEW MOTION EVENT DROP 👇

https://t.co/ZY6syKaykY

This is a hands-on workshop on configuring your creative workflows inside Motion to work better with Andromeda updates.

What you'll learn in this session:

-Which creative formats Andromeda prioritizes (and which ones it's quietly killing)
-Automated testing frameworks in Motion that align with Andromeda's learning phases
-Motion AI tools that identify Andromeda-friendly creative patterns

Your guide, Josh Bampton, has helped 250+ companies translate their creative data into better ads using Motion.

He’ll show you actual Motion workflows he’s seen from brands getting 3x ROAS post-Andromeda.

RSVP HERE 👇
https://t.co/ZY6syKaykY

[Motion @motionapp_]

PSA: This is how Meta sees your ads.

Try Motion's AI Tagging today: https://t.co/w3mo8QXXYH

[Jakob Counts | Creative Strategist @jakobcounts123]

Ultimate Creative Strategy AI Stack:
(your team should definitely be using most of these)

1. Research: @perplexity_ai
2. Swipe: https://t.co/MLfmY9XGQa @kalodata @foreplay_co
3. Copywriting: @claudeai
4. Analysis: @motionapp_ , @tryatria_AI , @GeminiApp
5. Video & Image Production: @higgsfield_ai , @soraofficialapp , @reel_farm
6. Music: @suno
7. Organization & Tracking: @NotionHQ
8. Creating Documents & SOPs: @ChatGPTapp
9. Transcripts: @GeminiApp
10. Dictation: @WisprFlow

AI means SPEED. These save me HOURS everyday.

[Motion @motionapp_]

Look at me. Meta's Andromeda update is the captain of your creative strategy now.

Use AI Tagging to understand how Meta sees your ads.

https://t.co/w3mo8QXXYH