Moyra Rodger

Founder and CEO of Magnify Digital. Lover of great stories, screen media, and data. Essentially, a creative nerd.

[Moyra Rodger @MoyraAtMagnify]

Celebrating love in all its glorious forms today. Happy Valentine’s Day, everyone. 💟

[Moyra Rodger @MoyraAtMagnify]

Screen industries around the world are figuring out how to adapt, while others are just starting to build their creative infrastructure. There’s a lot we can learn from each other. https://t.co/hdcYx4vYM2. #TV #Film #Creators #Policy

[Moyra Rodger @MoyraAtMagnify]

Studios aren't just buying scripts anymore. They're buying lower risk and higher built-in demand.
From Issa Rae to Addison Rae to Markiplier, the rules are shifting. Here's my take:
https://t.co/TMqVK3mrS7

#Media #FilmIndustry #AudienceDevelopment #Producers #TV

[Moyra Rodger @MoyraAtMagnify]

Uncertainty is often the impetus for innovation, so there is no better time for bold moves. My thoughts on the opportunity facing the Canadian screen media sector. https://t.co/E2gjDpoL0U

#CanCon #CanadianMedia #MediaInnovation #FutureOfMedia #BoldMoves #CreativeEconomy

[Moyra Rodger @MoyraAtMagnify]

#MIPCOM2024 sure picked the right week for weather. Warm (hot) and absolutely stunning in #Cannes. This is my office for a few moments.

[Moyra Rodger @MoyraAtMagnify]

The AI Innovation Lab is where it’s at this #MIPCOM2024. There is so much doom and gloom in the traditional media systems, it is refreshing and invigorating to see the innovation taking place around the world. Would love to see more examples coming out of #Canada.

[Moyra Rodger @MoyraAtMagnify]

“Today, less than 1% of online content is generated using Al. Within the next five years, we predict that at least 50% of online content will be generated by or augmented by Al.” -Emily Goulden from Runway presenting now at #MIPCOM AI Innovation Lab.

[Moyra Rodger @MoyraAtMagnify]

Evan Shapiro just crushed it with a fast paced wake up call to media types at #MIPCOM2024. “Put audiences at the centre of everything.” Leverage data. Use AI strategically. Experiment. Innovate. Awesome talk @eshap

[Moyra Rodger @MoyraAtMagnify]

“Use human strategy and AI to generate a volume of social media content.”
- Evan Shapiro. I agree but human strategy is key. Too often seeing that outsourced to AI too which is a race to the bottom. #MIPCOM2024

[Moyra Rodger @MoyraAtMagnify]

Love this “Hierarchy of Feeds” - Evan Shapiro. #MIPCOM2024 ⁦@MagnifyDigital⁩

[Moyra Rodger @MoyraAtMagnify]

Data is the bloodline. - Evan Shapiro. #MIPCOM2024

[Moyra Rodger @MoyraAtMagnify]

“We have hit innovation stagnation since streaming.” Evan Shapiro at #MIPCOM2024 I couldn’t agree more. Check out ScreenMiner-Magnify Digital’s contribution to innovation that helps media makers leverage audience data to build audiences. @MagnifyDigital

[Moyra Rodger @MoyraAtMagnify]

Canada and Australia have increased scripted series exports by 40% in 2023-24 over 2022-23. That’s good news! Also great to see TVA’s “The Command” getting a shout out in Cannes! #MIPCOM2024

[Moyra Rodger @MoyraAtMagnify]

And we’re off! Day 1 of #MIPCOM2024 is underway with a Glance presentation of audience data that frames the attention economy. The stats vary by country but the story remains the same. More content & platforms competing for eyeballs. The upside? Experimentation. @MagnifyDigital

[Moyra Rodger @MoyraAtMagnify]

Grateful for an inspiring afternoon with The Honourable Mary Ng, the CanWIN group, and 20 amazing West Coast women entrepreneurs.@mary_ng thank you for your commitment to women in business and to @catwinckler @AsiaPacificFdn for an excellent event!

[Moyra Rodger @MoyraAtMagnify]

My thoughts on the $200M injection of funds into the #Canadian #screenmedia sector. What do you think? https://t.co/VU7lGBLXfz

[ScreenMiner @Screen_Miner]

We are delighted to partner with @Telefilm_Canada on this exciting initiative to support producers in building and tracking audiences!

#Audiencegrowth #datainsights #filmmaker

[Moyra Rodger @MoyraAtMagnify]

@marshalederman @NNA_CCJ @globeandmail Congratulations Marsha! Great to see your excellent work being acknowledged!

[ScreenMiner @Screen_Miner]

🎬 Apply now for the 2024 Audience Development Pilot!

Eligible projects must have @cmf_fmc or @telefilm_canada funding, be scheduled for release in 2024 or have launched recently.

Link in bio!

#filmmakers #producers #audiencedevelopment #audienceengagement

[Moyra Rodger @MoyraAtMagnify]

“Niche really is the new mainstream,” observed Andrew Peterson, Head of Canada, YouTube at Prime Time. I couldn’t agree more. PT2024