Year 2 in Domaining โ From Excitement to Strategy ๐
Two years ago I jumped into domain investing.
Today, Iโm at 535 domains.
This year wasnโt about hype.
It was about structure, data, and long-term scaling.
๐ Portfolio Snapshot:
โข Portfolio size: 535 domains (was 300 last year)
โข Total investment to date: $21,000
โข Avg acquisition cost: ~$36/domain
โข Domains sold (2 years): 8
โข Annual STR: ~1%
โข Avg gross sale price: ~$2,127
โข Avg net sale price: ~$1,701
โข Total gross revenue: ~$17,015
โข Total net received: $13,612
Almost all sales came from @afternic
One sale from @Sedo
One sale from Dan
@afternic clearly wins for exposure and conversion in my case.
๐ฅ A Surprise Platform This Year:
One of my best surprises of 2025 was @unstoppableweb .
Because of their promotional offers and Domain Member Club model, I progressively moved a large portion of my portfolio there.
Today, ~65% of my domains are held in my Unstoppable account.
What I appreciate:
โข Competitive pricing
โข Domainer-friendly initiatives
โข Constant platform improvements
โข Responsive support (special thanks to @ntropiq )
Theyโre clearly building long term and I like aligning with platforms that think long term.
๐ What Changed This Year:
Year 1 was emotional.
Year 2 became mathematical.
I now look at domaining like this:
โข If AVG sale price moves to $2,500โ$3,000
โข If STR increases to 1.3โ1.5%
โข Even with acquisition cost rising to $60โ$70
The model becomes exponentially stronger.
At 535 names:
1.5% STR = ~8 sales/year
At $3,000 avg = $24,000 gross/year.
That alone makes the portfolio self-sustaining.
This is where compounding starts.
๐ก Key Realizations:
โข Name selection is everything. The money is made in the buy.
โข Scaling requires stomach. There are >60 day dry spells.
โข Average acquisition cost will rise over time.
Cheap inventory builds cash flow. Better inventory builds future upside.
โข .COM is still king but Iโm slowly studying selective alternative extensions.
๐ฅ Marketplace Insight:
I tested different landers.
For my portfolio:
@afternic = highest sell-through
@spaceship = I havenโt moved all my domains there yet, but Iโve already received two four figure offers. It looks promising and I really like the self-brokering option and lower commission fees.
@Sedo = occasional sell
@atomHQ = Beautiful UX and features, but the exposure has been less consistent for me. I havenโt moved many of my domains to Premium or used their nameservers for most of my standard listings but Iโll definitely be using them more and more.
Data > opinion.
๐จโ๐งโ๐ฆ Personal Note:
Balancing domaining with family life and a full time job isnโt easy.
But building digital assets that scale over years (not weeks) changes your perspective.
This is not a get rich quick game.
This is asset accumulation.
๐ 2026 Vision:
โข Raise AVG sale price
โข Improve quality
โข Be more selective
โข Increase STR
โข Let reinvestment compound
By 2027/2028, this portfolio should look very different.
Domaining is volatile.
But calculated risk + reinvestment + patience = leverage.
My @NamePros post:
https://t.co/ypRMVNF9tP
Wishing you all strong closes and smart buys this year.
What would you improve if this was your portfolio?
ุงูุญู ุฏ ููู .. Thanks God
Hold time about 7 months.
I think it's undersold but thanks @afternic !
@NameBio ๐๐
@TonyNames share a sale get a sale strategy!
@DomainCX Are you open to LTO deals?
Iโll take a closer look at your domains and wholesale pricing, then decide whether thereโs an opportunity for us to make a deal.
@DomainCX You could sell your portfolio while receiving a fixed monthly payment, making it a win-win arrangement for both sides ๐
Iโm actually serious about this. If the idea interests you, iโd be happy to discuss it further and see if we can work out a deal.
@DomainCX I still donโt fully understand why you want to sell your portfolio, especially since youโve been quite successful with it.
That said, if youโre interested in wholesaling a smaller portfolio of around 500 domains, feel free to DM me. A friend and I might be interested.