Chris Munch

If you’re building a serious eCommerce brand, owning the research phase isn’t optional anymore, it’s the competitive advantage.

Let’s connect.

[Chris Munch @MrMunchWeb]

𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝗶𝗻𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗙𝗢𝗥 𝗙𝗥𝗘𝗘.

And a few quick & simple tweaks can 2x your Google Shopping traffic

Agencies charge $5K/month and bamboozle you with BS tech.

This SEO tech-scam makes me so mad!

They throw around terms like:

❓ "Crawl budget optimization"
❓‣ "Information foraging paths"
❓‣ "Contextual signal generation"

Sounds impressive. Costs thousands.

The translation?

"Organize your site like a normal store."
"Make it easy for people to use"
"Turn on a couple of shopify features"

𝗜 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮 𝗴𝘂𝗶𝗱𝗲 𝘁𝗵𝗮𝘁 𝗰𝘂𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗕𝗦.

It translates agency bro jargon into plain English and shows what Shopify already does for you.

Inside:
✅‣ The algo jargon dictionary (what they're actually saying)
✅‣ Free Google Shopping setup
✅‣ What shopify featurses to turn on
✅‣ How to get cited in ChatGPT and AI Overviews
✅‣ A 7-point Shopify checklist

Do right by people. Algorithms follow.

Comment "GUIDE" and I'll send you the full PDF

[Chris Munch @MrMunchWeb]

Met a guy last year who worked for one of the biggest artificial sweetener brands around. He told me his job over a few drinks.

It wasn't ads. It wasn't sponsorships.

His job was to get the company's facts onto Wikipedia, Reddit, and news sites. Add it, edit it, repeat it across enough places that it became the answer people accepted. He'd done similar work for governments.

The point that stuck with me: control enough sources and you shape what people believe is true.

I found it frustrating, especially with health. I've watched weak advice repeat for years because someone paid to put it everywhere.

But there's a straight business lesson in it…

Big brands and governments spend serious money to show up in every place people look. They do it because being everywhere builds trust. See a claim on Google, in a video, on Reddit, in the news, and you start treating it as fact.

You don't need their exact methods to get the same result.

You need real content. Real answers to the questions your buyers actually ask, published across search, video, social, podcasts, news, and AI.

93% of buyers research before they buy. Google is only 27% of where people ask questions.

Show up in one channel and you miss the other 73%.

The brands you compete with are already everywhere buyers look.

You're probably in one or two spots wondering why they're winning.

[Chris Munch @MrMunchWeb]

@JurrianEerden 6 months in and still going is already more than most people manage - the ones who find winners just didn't stop before they got there

[Chris Munch @MrMunchWeb]

@aporiabuilds the second purchase is where the business actually starts - the first one just covers the cost of finding them

[Chris Munch @MrMunchWeb]

@markdmei people who picked the size, hit checkout and left are the warmest leads in the whole business and most brands send them one email and move on

[Chris Munch @MrMunchWeb]

@marcobatt 5 hours of real research before touching the camera beats 100 ads shot on instinct every time

[Chris Munch @MrMunchWeb]

@ecombatman facts. the revenue number and the actual take-home are two very different conversations

[Chris Munch @MrMunchWeb]

@Tonystakkz a creative strategist who's spent their own money on ads always thinks completely differently about the work

[Chris Munch @MrMunchWeb]

@ChelalaPierre1 undivided attention on one brand compounds in ways you can't replicate when someone's brain is split across three

[Chris Munch @MrMunchWeb]

are you free this weekend?

jay and I are going to build a “1hr traffic machine” in 72 hours.

you follow along

it’s the same system behind generating $307,500/mo in sales for a small brand going head-to-head with giants like Peloton and NordicTrack... and winning... with $0 in paid ads.

so it’s this weekend

june 5-7.

3 days.

LIVE.

if you show up and take part, you’ll walk away with:
✅ the full 60-Minute AI-powered traffic machine set up
✅ 8 custom AI tools built for traffic (yours to keep using)
✅ an automated workflow to compound your traffic every month

we go live June 5 @ 11am New York time.

Comment " 1HR " 👇- I'll send you an invitation.

[Chris Munch @MrMunchWeb]

@markdmei over half of reorders happening inside the first 30 days after purchase and most brands have nothing scheduled in that window

[Chris Munch @MrMunchWeb]

@alecsandrull the whole US market is 330 million people being fought over by 14 million stores while nobody's touching the other 2.5 billion

[Chris Munch @MrMunchWeb]

@SarahLevinger great breakdown! the research phase is where the actual work happens.. everything in production is just executing on how well you understood the person before you made anything

[Chris Munch @MrMunchWeb]

@ecomdiddy one campaign and calling it a structure is exactly why the results look different every single week

[Chris Munch @MrMunchWeb]

@ecombatman the list of people who bought once and went quiet is usually bigger than the active list and almost nobody mails them properly

[Chris Munch @MrMunchWeb]

we took a fitness brand to 60x ROCS. $60 back for every $1 spent on content.

15 months in, that content was pulling 180K a month in traffic value. three years later it's still climbing.

run the same play with cheap AI tools and you get the opposite. a dead site.

you've seen their case studies. the graph only goes up. push a button, content posts itself, money rolls in.

one of those brands hit 5.6K in organic revenue. then google reviewed the site and gutted it. traffic down 80%. that penalty can be permanent.

here's what the button-pushers won't tell you.

Google doesn't care that it's AI. it cares that it's thin, fast, and indistinguishable from a thousand other sites.

do it right and the same AI compounds for years.

right means one post a day. real buyer topics. a human reading it before it publishes.

60x ROCS comes from the boring version nobody wants to do.

[Chris Munch @MrMunchWeb]

@markdmei $20K to $78K just by following up on people who already said yes in their head but got distracted before they bought

[Chris Munch @MrMunchWeb]

@adamtaylorl staying in execution past a certain point means the business scales you instead of the other way around

[Chris Munch @MrMunchWeb]

@alecsandrull facts, raw phone footage from a real customer still beats the $500 produced UGC

[Chris Munch @MrMunchWeb]

@aporiabuilds real. getting comfortable the moment something starts working is exactly how you stay stuck at the same number.

[Chris Munch @MrMunchWeb]

@clayyroy the whole funnel performs better when fresh people are actually entering the top - most brands figure this out after they've already milked the warm audience dry