Alex Ratcliff

Strategist | If I can’t wear sneakers, I’m not going.

[Alex Ratcliff @MrRatcliff]

@HuinGuillaume please, hashbrowns on the side

[Alex Ratcliff @MrRatcliff]

@QuikTrip @PioneersGG @MADEMOBB yesss DMs are open @almicnic @mcannonballs

[Alex Ratcliff @MrRatcliff]

Some good news in AI

https://t.co/poJRH9FLyN

[Alex Ratcliff @MrRatcliff]

Final result took about 30 minutes.

If you really dissect it there are still imperfections, but I wasn't trying to spend a ton of time on this.

If you were scrolling through your feed would you clock this as AI-generated?

[Alex Ratcliff @MrRatcliff]

Morning experiment time 🧪

New styles and tools added to the workflow.

[Alex Ratcliff @MrRatcliff]

Morning experiment time 🧪

New styles and tools added to the workflow.

[Alex Ratcliff @MrRatcliff]

Two things that needed to be changed:

→ Shirt color isn't right
→ US soccer logo is broken

Easy fixes.

[Alex Ratcliff @MrRatcliff]

incredible atmosphere in charlotte

[Alex Ratcliff @MrRatcliff]

https://t.co/CpfFCtJieo

[FOX Soccer @FOXSoccer]

FIFA unveils the official 2026 FIFA World Cup logo! 🏆🖼

#WeAre26

[Alex Ratcliff @MrRatcliff]

Not bad, just odd.

It's giving "fck it, let's just use the trophy" bc the three hosts couldn't land on a shared identity

[FIFA World Cup @FIFAWorldCup]

#WeAre26

[Alex Ratcliff @MrRatcliff]

Definitely worth going through the full thread

[Alex Ratcliff @MrRatcliff]

Pretty wild how Google is using AI across all of its products. The rate at which people will be able to create with these features is going be crazy.

[Barsee 🐶 @heyBarsee]

Google wins the internet with its biggest breakthroughs in AI.

It takes their generative AI capabilities to a whole new level.

Here are the 10 revolutionary innovations they unveiled today:

[Alex Ratcliff @MrRatcliff]

Here's the full article ↓ https://t.co/m3iRI58Qu5

[Alex Ratcliff @MrRatcliff]

Brilliant.

Counter-Strike is a popular game among Russians, so creative agency @Miltton created a secret room in a downloadable map that features a collection of pictures and voice recordings that show the reality of Russia's war on Ukraine.

[Alex Ratcliff @MrRatcliff]

This is just an incredible example of creative communications planning and shows, while the message is important, the environment in which it is received impacts the efficacy of the work.