Sometimes if u don’t have competition u must create it, I was in the front seat in such a situation. 1995 I was Factory Manager at Bromor Foods, we launched Energade which was a new category of still drinks (game was too weak to be considered in the game). Chris Rowan Perry was MD and he said Energade must not be marketed as strictly a sportsman’s drink like it was the case with Game. He wanted it marketed and merchandised as a refreshment drink in competition to Coca Cola buddy. But this was a daunting task as Bromor didn’t have the marketing money to lure clients way from carbonated soft drinks to still drinks. The parent of Bromor was Cadbury Schweppes and it held the rights to Powerade outside of the USA. Rowan Perry, to our horror asked Cadbury to allow Coca Cola to bring Powerade into the SA market, we thought he has gone mad. He later explained that we don’t have money to be market leader of a new category, we need a market leader that will lead the category against CSD’s by spending huge marketing funds to grow the category. Why not let Coca Cola the company compete with itself. His logic was that if we sell one bottle for every 3 bottles of Powerade we would do well. Coke launched Powerade and when I left Bromor in 1999 Oros was 100 yrs old making R100m in revenue and Energade was 5 yrs old making R100m in revenue. 2 years later I had left Bromor and joined ABI, a bottler of Coca Cola. I was General Manager in Richard’s Bay and then MegaManufavturing Manager in Pretoria. We were in a strategy session when the Coke guys walked in to make some important announcement, proudly so: Powerade has surpasses Energade in market share, I was the only one that didn’t celebrate the achievement, how do I tell them they fell into a Rowan Perry trap?
Nespars need online to chow the lunch of brick and mortar and Amazon is coming to help move consumers online. Let’s see if the Energade and Powerade game will
Play itself. May the best strategist win!
I’m most well-known for writing the worldwide bestseller ‘The Subtle Art of Not Giving a F*ck’. Since Twitter now allows long-form video uploads, here’s a full summary and breakdown by me, the author. Enjoy!
20 of the most important ideas everyone should know:
1. Cunningham's Law:
The best way to find the right answer on the internet is not to ask the right question, but to post the wrong answer.
Why? Because people are more interested in criticizing others than helping them.
compliments on your appearance are cool‚ but when someone compliments you as a person, the way your mind works‚ the way you carry yourself‚ your humour, how peaceful your vibe feels, and how beautiful your heart is....those are TOP TIER compliments – they just hit different
A father told his daughter, "Congrats on your graduation. I bought you a car a while back. I want you to have it now."
Before I give it to you, take it to a car dealer in the city and sell it. See how much they offer.”
The girl came back to her father & said: "They offered me $10,000 dollars because it looks very old"
Father said: "Ok, now take it to the pawn shop".
The girl returns to her father & said: "The pawn shop offered $1,000 dollars because it's a very old car & a lot of work done".
The father told her to join a passionate car club with experts & show them the car.
The girl drove to the passionate car club.
She returned to her father after a few hours & told him, “Some people in the club offered me $100k because its a rare car that's in good condition.”
Then the father said, "I wanted to let you know that you are not worth anything if you are not in the right place. If you are not appreciated, do not be angry, that means you are in the wrong place. Don't stay in a place where no one sees your value ."
The moral of the story : Know your worth and know where you are valued. A diamond doesn't shine on the bottom of a cave.
Stop working so hard as an extra in your own movie. Write the screenplay of the life you want, with you as the star. See it in your mind, hold on to the image; then you can make it real!
#SandyGallagher#ProctorGallagherInstitute