There is an Icelandic tradition called Jólabókaflóð, where books are exchanged on Christmas Eve and the rest of the night is spent reading them and eating chocolate. It's Book Lovers' Day so why wait until Christmas Eve? #BookLoversDay
The NRA thinking: "They're just kids. They'll get all excited about their proms or their Facebook walls or something; maybe some new singer or fashion trend. Don't worry. They'll forget."
Not this time.