Mubby🦉

7 years of Web2 & Web3 BD & marketing.
The marketing piece your project is missing.
Founder @krydenstudio
Founder @web3brandrep
BDs @VictusGlobal_

[Mubby🦉 @MubbyOlu]

Please Read This and Let’s Discuss

I’ve worked with both Web3 and Web2 projects in marketing and sales, and honestly, one thing keeps standing out to me there’s a huge gap between how both worlds handle marketing and sales.
Yes, they’re different, but there should still be a meeting point somewhere.

To understand this better, I had conversations with ten Web3 founders, people actually building real use-case projects, not meme coins or NFT hype. And what I discovered shocked me. There’s a big disconnect between their marketing and their sales. That gap is affecting their conversions.

Most of these projects focus on hype, visibility, and shilling on X (Twitter). But that doesn’t always lead to real onboarding or user retention.

In Web2, things are different. After building visibility, they make sure to step into the real world. They use different onboarding systems to convert all that awareness into actual users. That’s what sales should be.

This was something Binance understood well in the early days of 2020 to 2021 when we worked with them on P2P onboarding. It’s also what sets many Web2 companies apart. For example, even with all its success, Uber still goes into the streets to onboard people. YouTube, closer to 2024, was still driving branded buses across cities just to onboard more creators. Crazy, right? But it works.

Now let’s talk about Web3. Many projects think hiring KOLs and ambassadors is enough. But let’s be honest, most venture capitalists don’t care about your number of followers. They care about traction and value.

Because traction proves that the problem you are solving actually exists within the community.
I’ve seen projects like @cipherowl, @shield_xyz, @Glue_AI, @dakota_xyz, and @datahiveai raise over 3 million dollars each, yet they don’t even have up to 5,000 followers. That alone shows that followers and engagement don’t always convert. It doesn’t mean VCs will want to support you.

In fact, when your project has poor onboarding and user retention, venture capitalists will likely want a higher percentage in your company. Your onboarding strength determines how strong you’ll stand at the negotiation table.

That’s one of the reasons I started @Web3Brandrep, a community that helps projects go beyond just marketing, to actually onboard and retain users who believe in what you’re building.

If you’ve done your onboarding well and you’re looking for the right venture capital partners, check out @PanteraCapital, @FactionVC, @lightspeedvp, @recvcx, and @CryptomeriaCap. These ones value traction over noise.

I’m also open to speaking with any project founder or individual who wants to understand this better. Let’s talk about it. Web3 can do better, and it starts with understanding this gap.

[Mubby🦉 @MubbyOlu]

@analyticalali @fasset @analyticalali I sent a dm

[Mubby🦉 @MubbyOlu]

@bwbseries @_REIGNTECH @benwhyzee @safeOnchain @GodMode_7 @GodFactorID

[BwB @bwbseries]

https://t.co/DczFuLNenk

[Mubby🦉 @MubbyOlu]

@analyticalali Assalam aleikum, Ali. Please, I have some questions about the new direction that the movement chain is going, and I want to know if our platform can leverage your chain, so please open your dm.m

[Mubby🦉 @MubbyOlu]

@N0tAGarden @OlgaMegorskaya @TolokaAI No man

[Mubby🦉 @MubbyOlu]

Everyone wants to build payment/fintech, especially international remittance. A lot of Web3 infra has made it easier and cheaper.

My question is what happened to the 50 we had before you, at least for Nigerians.

[Mubby🦉 @MubbyOlu]

Another farming. They know what people want to see.

[Mubby🦉 @MubbyOlu]

For projects that intend to farm people. This is a playbook that will never be cast.

[BwB @bwbseries]

https://t.co/bvcxZAcdjP

[Mubby🦉 @MubbyOlu]

Our browsing activities heavily contribute to the host platform.

All of the data you put into this platform (Chrome, Opera) are used collectively.

To me privacy is not a huge topic because of its relativity, but why are we not paid for the data usage?

[Ben @benvspak]

https://t.co/QtxaXWZjZi Office Hours - Free Beta Testing https://t.co/QqImdJrAjN

[Mubby🦉 @MubbyOlu]

Product design is the most difficult aspect of product development.

You are the reason why we have not built a single successful product.

[Mubby🦉 @MubbyOlu]

@Defi_divaa https://t.co/SWWkkNHzKz

[Mubby🦉 @MubbyOlu]

Turing is currently mass recruiting for three roles paying $7 per hour.
Minimum of 40 hours per week.

Image/Video Annotator:https://t.co/UYsyizy0Aa

Video Annotators:
https://t.co/DUFgzbFSuX
Annotator:
https://t.co/4vuGkLWkCq

You can apply for all to stand a chance

[Mubby🦉 @MubbyOlu]

https://t.co/xvx7J8Y8TU

[Mubby🦉 @MubbyOlu]

Turing is currently mass recruiting for three roles paying $7 per hour.
Minimum of 40 hours per week.

Image/Video Annotator:https://t.co/UYsyizy0Aa

Video Annotators:
https://t.co/DUFgzbFSuX
Annotator:
https://t.co/4vuGkLWkCq

You can apply for all to stand a chance

[Mubby🦉 @MubbyOlu]

Set a reminder for my upcoming Space! https://t.co/xvx7J8Y8TU

[Mubby🦉 @MubbyOlu]

@onlyone_zino This is a big innovation

[Mubby🦉 @MubbyOlu]

@elonmusk, bring this to Nigeria. I've previously worked with Indrive, Bolt, and other ride-hailing companies in Nigeria. I can tell it is going to be a profitable business.

[Elon Musk @elonmusk]

Cybercab

[Mubby🦉 @MubbyOlu]

Some grants are just idea farming; I will advise you to do everything possible to launch and get some users if you must apply to most grants.

[Mubby🦉 @MubbyOlu]

@Liambams001 Is true, but groundbreaking or not, revenue should be the foundation of whatever you want to build. ChatGPT was groundbreaking, but has direct path to monetisation. Same as Eth, Jupiter, Pumpfun, Brave browser and many more.

One problem I see is trying to build a new thing.

[Mubby🦉 @MubbyOlu]

African builders should majorly focus on building what they can start making money on when they have 10-50 users.

Think about funding as a business investment; that will help you to understand that people will not invest if there is no potential for profit.

[Emmanuel Onuoha @waverchocs]

It’s a really bleak time for African founders with crazy good ideas, the problem lies in fundraising.

If you are building something cool and can bootstrap, please go for it.

Cut spend as much as you can.