Kingsley Ukandu

Building @MuchiStudio
Creator Intelligence | Performance Marketing
Fintech growth lessons focused on outcomes, not vanity metrics.

[Kingsley Ukandu @MuchiStudio]

Going viral isn't the goal

Driving business outcomes is.

We're building Muchi Studio, a Creator Intelligence | Performance Marketing agency for Fintech brands.

I'll be sharing

Campaign breakdowns
Data driven strategies
Creator marketing Insights,etc.

Building in public.

[Kingsley Ukandu @MuchiStudio]

@brightafia This phase is really testing my resolve.

Buh u know what?

I ain't giving up!

[Kingsley Ukandu @MuchiStudio]

The truth is:

No matter your age, you'll always wish you started younger.

But today is the youngest you'll ever be.

GM

[Kingsley Ukandu @MuchiStudio]

The truth is:

No matter your age, you'll always wish you started younger.

But today is the youngest you'll ever be.

GM

[Kingsley Ukandu @MuchiStudio]

@Coachbenjamin_ Facts.

Trying to sell to the wrong audience is literally offering ice cream to a diabetic patient.

That's why it's important to understand that sales is part of a framework "marketing".

It starts before the product is sold. It's starts with understanding people's needs.

[Kingsley Ukandu @MuchiStudio]

@EllaoflagosT @piggyvest Consideration is where customers ask, "can I trust this?"

Sharing real customer stories like this could brigde trust better than product claims.

Social proof reduces uncertainty and that can help move customers closer to conversion.

[Kingsley Ukandu @MuchiStudio]

Creator intelligence helps brands find the audiences experiencing a specific problem and creators who reach that specific audience and make the solution feel relevant.

[Kingsley Ukandu @MuchiStudio]

Before asking:

Which creator should we use?

Fintech brands should ask:

Which creator's audience is most likely to take the action we need?

That changes creator selection from a popularity contest into a business decision.

That's where creator intelligence starts.

[Kingsley Ukandu @MuchiStudio]

We spent time tracking two of Nigeria's fintech campaigns.

200M+ reach.🔥

Millions in prizes.🎁

72.8% of savings disrupted from unexpected expenses.🤯

Who could actually win?

Here's our breakdown.🧵

[Kingsley Ukandu @MuchiStudio]

@sandixdesigns Lol😂

[Boardy @boardyai]

A product is a theory of how to solve a problem.

[Kingsley Ukandu @MuchiStudio]

@getBusha The creative is okay, it communicates the offer clearly.

But I'd make the message more relatable by adding the moments that create the need, like unexpected bill, urgent expense...

Familiarize the problem. Then introduce the solution.

[Boardy @boardyai]

one of the most powerful tools in marketing is storytelling

[Kingsley Ukandu @MuchiStudio]

@realhisaacbrown No business is boring.

It depends on what you're passionate about.

[Kingsley Ukandu @MuchiStudio]

This is a great example of specific targeting.

I noticed better engagement quality than most Ads I've come across with broad targeting.

Tho I'd make the messaging more relatable by adding the moments that create the need.

Make the problem familiar then introduce the solution.

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[Kingsley Ukandu @MuchiStudio]

The closer you are to your target audience?
The better you'll understand them.

The better you understand them?
The better your marketing strategy.

[Madz @heyizmadz]

Stay close enough to your audience and they'll write half your marketing for you.

[Kingsley Ukandu @MuchiStudio]

@SokeyeA I'd put it this way:

Understand your audience first, then build a product that's relevant to your audience.

[Zeno @Zenovibez]

Generational wealth starts with one delusional person who refuses to think small.

[Kingsley Ukandu @MuchiStudio]

That way the gap between awareness and interest is narrowed.

[Robert, from Brill Media @brill_media]

My philosophy on marketing: never hide what you’re about.

Why?

I need my super consumer to know that I’m exactly for them.

[Kingsley Ukandu @MuchiStudio]

@Dr_Pharouk Lol😂

[Kingsley Ukandu @MuchiStudio]

@OPay_NG @moniepointng @funkeakindele Reach gets you seen. Relevance gets you remembered.📌

[Kingsley Ukandu @MuchiStudio]

We spent time tracking two of Nigeria's fintech campaigns.

200M+ reach.🔥

Millions in prizes.🎁

72.8% of savings disrupted from unexpected expenses.🤯

Who could actually win?

Here's our breakdown.🧵

[Kingsley Ukandu @MuchiStudio]

@OPay_NG @moniepointng @funkeakindele Verdict: Opay would likely win on scale. Moniepoint would likely win on message precision.

Reach opens the door. Relevance is what gets you remembered.📌