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Cision MultiVu is passionate about partnering with you to bring best-in-class stories and concepts to life and getting those stories to the right audiences.

[MultiVu @MultiVu]

Summer is almost here, and MultiVu's June ☀️ editorial calendar is here to help you plan fun, creative, strategic content for your summer: https://t.co/pfzRq9GOh8
#content #contentmarketing #editorialcalendar #oneteam

[MultiVu @MultiVu]

Thank you for following along for the @Cision webinar Beyond Impressions: How ‘Pandemic PR’ Drives Deeper Results! If you missed it, you can still register to get the recording. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

“PR is worth it, but it has to be integrated to fully maximize its potential. To get a seat at the table, it means working with marketing and leveraging the strengths of both.” - Melissa Elsner #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

Any questions? What do you think of the changing PR landscape? Let us know! #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

As we shift away from solely impressions, we need to focus on getting direct. “Get directly to your consumer with curated headlines, topics, keywords and even repurposing content into other formats like an article” - Matt Batt #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

Quick tip: Get graphic, build on existing collateral, repurpose content, and drive traffic to those owned channels to maximize your budget! #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

Journalist tip: Don’t send a press release then lack the ability to put journalists in touch with anyone from the company who they asked to talk to. Provide the most informed sources and set up interviews. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

When you move outside impressions “Yes, your audience may get smaller, but the quality will also increase. You can drill down into a specific niche- like travel, food & drink, automotive, etc.” - Melissa Elsner. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

How do you build a better PR budget? Retarget with Impact for insights beyond impressions, spend less on the event, and carve out more budget to drive traffic to owned sites, purchases, & downloads.

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

It’s not too late to tune in and hear agency insider Matt Batt on getting results with virtual solutions. “By going virtual, we were able to arm our media friendlies with content early on and uniquely position clients for success.” #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

Do you know what journalists want? Clarity, deeper understanding, expert sources, and time to prepare are just a few of the things journalists expect from their PR partners. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

While budgets may have changed over the last year, brands’ need to maximize the same coverage as before has not. We had to create virtual solutions that delivered the same results on a tighter budget. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

In the last year, 59% of journalists agreed “the availability of detailed audience metrics has changed the way they evaluate stories.” More specific metrics can really make or break your story! #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

Impressions oftentimes are hypothetical, which is why the pandemic highlighted how our industry has to improve to retarget and provide more specific analytics. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

The PR industry has felt the impact of COVID-19… shifting to virtual work, cost-effective solutions, and additional reporting KPIs became essential for success. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

This past year has been nothing short of challenging, but it’s how we look at the obstacles, shift our perspective, and readjust our strategy that matters! What does that mean for marcomms? How have you felt that shift? #SOTMSummit

https://t.co/TYjbh2fwvv

[MultiVu @MultiVu]

Tune in now! We are live, so come join Melissa Elsner as she sits down with Matt Batt to get advice from an agency insider who knows both sides of PR and how the last year has revolutionized the field. #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

30 minutes away from our deep dive into “Pandemic PR” and why you might want to go beyond impressions when measuring marcomms successes! #SOTMSummit

https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

Cision’s #SOTMSummit webinar “Beyond Impressions: How ‘Pandemic PR’ Drives Deeper Results” begins in 1 hour! Join Melissa Elsner + agency insider Matt Batt to learn earned media strategies that get results. https://t.co/TYjbh2x7n3

[MultiVu @MultiVu]

@Cision's MultiVu is excited to be part of the #SOTMSummit next week! Join us Wed., May 12 at 12pm ET for a discussion with our agency insider about earned media strategies that get results. Register today: https://t.co/z2vqvSa2TX
#prstrategy #mediastrategy