VALUE FOR VALUE
A brand ambassador brings noticeable value to a partnership, while the brand compensates them for that value.
This value can come in various forms - a large social media following, a dedicated fanbase (especially within the brand's target audience), or the ability to genuinely hawk the brand on their head - taking ownership.
In my years of experience in marketing, I've found that celebrities can be difficult to work with due to their busy schedules, and some even make life hard intentionally for the brands that are paying them (I will talk about this in a separate post).
However, when a brand finds the right celebrity - someone who truly embraces the brand as their own and is willing to put in the hard work—brands will gravitate towards them, no matter their fee.
@illBlissGoretti , thank you for everything while we worked together. You’ve truly been the best celebrity I’ve had the pleasure to work with - Always going overboard for the brands.
Nigeria is the only place where a LandOwner sells his property to go and spray Wasiu at party, and them still expect new owners to bow and take instructions from him on how to use the land. Lagos problem is not igbos but those holding it hostage. Let’s get a new Architect! Vote @GRVlagos
So @MBuhari and his cohorts are banning @Twitter for being called on his careless and hateful comments!! Well there you have it!! He showed himself. Abuse of power. History and posterity will judge you!!
Your words transport me back 51yrs, to one of Ojukwu’s last broadcasts as Biafran Head of State.
“Our cause is just” was his rhetoric.
Made no difference to NGR FG—they killed 3million people, including 1million children.
One of them is President today.
Rinse, Repeat.
#EndSARS
“@bulamabukarti: Clearly, soldiers have been given marching orders to shoot protesters peacefully seated at Lekki. The world is carefully watching. @jidesanwoolu and his enablers will regret this.
#EndSARS
WTF
You are using your soldiers and police to shoot at people protesting the killing by SARS.
This doesn't make any sense.
Govt don't care about any 7 point demand.
Sanwo- Olu just robbed himself of a second term.
If you are out in Lekki be SAFE ✊🇳🇬
They are shooting at Lekki Toll gate!!! The curfew started at 4:00pm!! Some people have gone home but some others could not go back to their respective houses again because of the impromptu announcement!! It’s a sit in!! Why are they shooting??? Why???? @jidesanwoolu#EndSARS