I see this all the time when it comes to #abm#martech
Jumping on the shiny new object without thinking why it’s needed, what it will really deliver and are there sufficient resources and expertise to manage!
#b2bignitelondon
If you’re running marketing activity just to gather email addresses and put into nurture streams with 1-3% conversion rates you need to stop 🛑 #leadgeneration
@Irish_Ferries Cancelled sailings with no notification, phone calls are ringing out after sitting on hold for 40 minutes, no reply to emails, app not working to let people self-serve and amend their bookings! Sort it out @irishferries - this is awful customer service!
Making Account-Based Marketing work in a digital world – is marketing close enough to sales today?
'I hear constant pleas for salespeople to stop the rapid-fire ‘connect and sell’ approach'
By Orla Murphy, director and founder of @seebluemktg
https://t.co/xbu8q1omad
Useful insight and a mixed outlook - 56% of the growth businesses said company culture had strengthened during the pandemic, but 50% also admitted that its harder to access funding than a year ago #growth#b2b
#growth in #lockdown has to come through building remote relationships - whether person-to-person #businessdevelopment or content-to-person #abm.
@carlaharris of Morgan Stanley has some great tips on this
https://t.co/vScQJSyV7O
Check out the latest #Reboot episode!
This week we're talking to Rob Allaway, MD of PR and Communications specialists DevComms about how they've adapted their business in recent months.
A #forwardthinking mindset meant they focus…https://t.co/fFbYzicCJK https://t.co/DFJpYvbZ9K