Mustafa

Tech . Son, Brother, Uncle. life path no 8. @manutd.

[Eric @amerix]

Wake up!

A man sleeping at this hour is an embarrassment to himself, his parents and his lineage.

Wake up!

Be useful.

[𝙁🇸🇪🇨🇮 @fuadyabz23]

bro it’s like 14th game and i haven’t even seen a stadium being reused yet

[WelBeast @WelBeast]

You just scored a goal. The momentum is on your side. You’re trying to get another goal and then boom!! Referee blows the whistle for an ad break.

[(fan) Trey @UTDTrey]

Nah gone are the days where Africa fears these big European countries

WE CAN FINALLY COMPETE!!!

[Paul Pogba @paulpogba]

The Cape Verde goalkeeper is really something, waaaaw

[Dee Macé @frmarcellinus]

The fact that the US didn't have to panic-build stadiums and other facilities for the world cup because the amenities are just there, and have always been there, still baffles me. No country comes close ngl.

[Anish Moonka @anishmoonka]

Fox paid $485 million for the rights to broadcast this World Cup. The New York Times put the fair market value at $1 to $1.5 billion. The hydration break is how Fox gets its money's worth.

FIFA announced mandatory 3-minute pauses midway through each half of all 104 World Cup 2026 matches, not just hot ones. That includes games inside climate-controlled domed stadiums with roofs. The announcement came at a World Broadcaster Meeting in Washington DC. FIFA said the decision was made after consultation with coaches and broadcasters.

A few months later, FIFA gave broadcasters the green light to sell ads during the pauses. Fox gets 2 minutes and 10 seconds per break, starting 20 seconds after the whistle and ending 30 seconds before play resumes. Across all 104 games, that's 832 potential ad slots that didn't exist in soccer before this tournament. Fox and Telemundo project a combined $850 million in ad revenue from the 2026 World Cup.

The player welfare argument is also real. Argentina's Enzo Fernandez said he felt "dizzy" in "very dangerous" temperatures during last summer's Club World Cup in the US, where some games approached 100 degrees Fahrenheit. FIFA had reason to act. But it applied those breaks to every match regardless of conditions, and opened a commercial window that makes this World Cup more ad-friendly than any before it.

Fox proved the point on day one. In the opener between Mexico and South Africa, Fox missed the 30-second return window FIFA mandated. The ball was already in play when the network came back from commercials.

Coca-Cola, a top-tier global FIFA partner for decades, runs the hydration stations on the field. That same 3-minute pause serves three commercial interests at once: the field sponsor, Fox's ad revenue, and Fox's streaming subscribers.

The 2030 World Cup goes to Spain, Portugal, and Morocco. The 2034 tournament lands in Saudi Arabia. Both regions see extreme summer heat. FIFA has not confirmed whether the pauses will outlast this summer's tournament. But $850 million in new advertising inventory tends to answer that question on its own.

[George T. Diano @georgediano]

Till death, a man is always on his prime. Keep pushing Champ.💪🏽

[The Touchmine | 𝐓 @TouchmineX]

🚨𝗥𝗘𝗠𝗜𝗡𝗗𝗘𝗥: Mercedes-Benz Stadium is yet to host a World Cup match! 👀🏟️

[Leah Ray @LeahRay44]

The more I travel America the more I realise they weren’t lying when they said it was the land of the free 🇺🇸

You can buy pretty much anything you want in all sizes (mainly large 😉), there’s freedom of speech and people seem to just get on with life without the government telling them what to do. I’m definitely jealous as a Brit

[Nate Geraci @NateGeraci]

World Cup is exactly what this country needed…

Foreigners mostly in awe of the American experience.

Basically showing everyone that our politicians are just here to divide & conquer by telling you how bad things are.

So refreshing to see some genuine positivity & optimism.

[nico 🇺🇸 @acmilanchampo21]

The “American stadiums suck” discourse died so fast 😂😂

Y’all really thought we were living in the slums over here huh? lol

[Peris @Wambuib4sky]

For the first time in Kenya's history,the government wants to choose the opposition's presidential candidate 😂😂😂

[Freddy🇩🇪 @FreddyLA7]

The hotel that JJ Watt put us up in gave us a tour of their biggest suite. It costs $150,000 a night. Completely insane. It even had its own basketball court.😭

[♱ @utddahnny]

we were lied to about the united states

[(fan) Trey @UTDTrey]

My starboy scoring 90th minute winners are the World Cup while certain clubs have their starboys sleeping at home

THERE IS LEVELS TO THIS GAME

[carlaayess @CarlaaYess]

Last day in Chicago… I hate Houston views now

[B/R Football @brfootball]

Jay-Z in the house to watch Côte d'Ivoire-Ecuador in Philly 🎤

[Michael Fiore - Garden Center @Michaelfiore]

One of the most incredible aspects of the World Cup in the United States is what we DIDN’T have to do to prepare for it.

Qatar built multiple brand new stadiums, a metro system, roads, hotels, and entire districts.

South Africa built new stadiums, parking, etc.

Brazil spent billions on stadium and transit projects.

Russia built and rebuilt venues across the country.

Meanwhile, the U.S. was like: “We’re good.”

Like, we modified the playing surface in some stadiums and that was it.

The sport venue infrastructure in the US mogs every other country on earth and it’s not even close.

[World Cup 2026 @ofootball__]

How beautiful are the German women!🥵🇩🇪🔥